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Microecomics
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The study of individual markets in the economy
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Economics
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Is the study of the allocations of scarce resources among competing uses
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Scarcity
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Implies constraint exists and trade-offs have to be made
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Individual choice
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is decisions by individuals about what to do, which necessarily involve decisions about what not to do
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Resource
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is anything that can be used to produce something else
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Trade-off
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Giving up one thing for another
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marginal decisions
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decisions about whether to do a bit more or a bit less of an activity
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marginal analysis
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the study of marginal decisions
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Incentive
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Is anything that offers rewards to people to change their behaviour
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Equilibrium
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When no individual would be better off doing something different
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Production Possibilities Frontier (PPF)
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Illustrates the trade-offs facing an economy that produces only 2 goods. It shows the maximum quantity of 1 good that can be produced for any given quantity of the other
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absolute advantage
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the ability to produce a good using fewer inputs than another producer
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OCx is increasing when...
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the second derivative is negative
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When technology improves, the firm's marginal cost curve shifts
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Right
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Market
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A set of institutional arrangements that bring buyers and sellers together to negotiate the terms for exchanging goods or services
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Demand curve
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Shows the behavior of buyers. Has a negative slope. Shows the MAXIMUM price customers are willing to pay 9 (per unit) for any particular quantity
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Diminishing marginal utility
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Decreasing satisfaction or usefulness as additional units of a product are acquired
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Supply curve
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Behavior of sellers. In short run, has positive slope. Shows the MINIMUM price suppliers are willing to charge (per unit) for any particular quantuty
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What makes the supply curve upward sloping?
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Increasing marginal cost of production rises as output increases
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marginal cost
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the cost of producing one more unit of a good
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perfect competition
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-many buyers and sellers
-product is homogeneous or standardized (no brand loyalty)
-perfect information (no one is fooled)
-Free entry and exit in LR
-product is homogeneous or standardized (no brand loyalty)
-perfect information (no one is fooled)
-Free entry and exit in LR
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What causes a movement along the demand curve?
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change in quantity demanded (due to own price)
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What causes a shift in the demand curve?
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change in other factors: # of buyers, income, price of related goods, tastes, expectations.
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What does a change in demand refer to?
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an increase or decrease in demand due to a SHIFT of the demand curve.
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substitute
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a replacement to a good (eg: butter/margarine)
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complement
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two goods that are bought and used together (popcorm/cola)
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What causes a movement along the supply curve?
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change in quantity supplied (due to own price)
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What causes a shift in the supply curve?
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Price of labour, price of capital goods, changes in technology, excise tax
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If price ceiling is enforced it results in...
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-shortages (excess demand)
-black market
-deterioration of properties
-black market
-deterioration of properties
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If price/wage floor is enforced it results in...
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-excess supply (unemployment)
-illegal workers
-resources will not move to new occupations
-illegal workers
-resources will not move to new occupations
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Utility
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Ability or capacity of a good or service to be useful and give satisfaction to someone.
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marginal utility (in a formula)
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derivative of utility function. second derivative is negative to show diminishing marginal utility
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Elasticity
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a measure of the responsiveness of quantity demanded or quantity supplied to a change in one of its determinants
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What affects the elasticity of demand?
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-availability of close substitutes
-amount spent on this good by consumer
-cost of switching products
-degree of necessity or luxury and habitual consumptiom
-peak and off peak demand
-the breadth of definition of a good or service
-time period following price change
-amount spent on this good by consumer
-cost of switching products
-degree of necessity or luxury and habitual consumptiom
-peak and off peak demand
-the breadth of definition of a good or service
-time period following price change
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Demand is elastic if...
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ED > 1
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Demand is inelastic if...
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ED <1
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Demand is unit(ary) elastic if...
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ED = 1
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excise tax
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a tax on the production or sale of a good
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The objective of firms is to...
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maximize their profits
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marginal product of labor
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the change in output from hiring one additional unit of labor
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Short run
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period too short for firms to change production capacity of existing technology
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Long run
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period long enough for firms to change plant capacity, and for new firms to enter or exit the industry (K can vary)
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Very long run
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period long enough for technology to change (potentially)
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Why is the MC curve U-shaped?
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When marginal product is increasing, marginal cost falls. When marginal product falls, marginal costs increase.