question
A perfectly elastic demand curve has an elasticity coefficient of
answer
infinity
question
If the percentage change in the quantity demanded of a good is less than the percentage change in price, price elasticity of demand is
answer
inelastic
question
If a decrease in the price of movie tickets increases the total revenue of movie theaters, this is evidence that demand is
answer
price elastic
question
Suppose the president of a college argues that a 25 percent tuition increase will raise revenues for the college. It can be concluded that the president thinks that demand to attend this college is
answer
inelastic, but not perfectly inelastic
question
The president of Tucker Motors says, "Lowering the price won't sell a single additional Tucker car." The president believes that the price elasticity of demand is
answer
perfectly inelastic
question
If Tucker University increases tuition to increase its revenue, it will
answer
be successful if demand is inelastic
question
In Exhibit 12, if the area 0ABC equals the area 0DEF, the demand curve is
answer
unitary elastic
question
In Exhibit 12, the change in total revenue resulting from a change in price from A to D indicates that the demand curve is
answer
elastic
question
If the price elasticity of demand is elastic, then
answer
there are a large number of substitute products available
question
If the quantity of bread demanded rises 2 percent when the price of bread declines 10 percent, then the price elasticity of demand is
answer
0.2
question
Suppose Sally buys exactly five bars of English toffee each week, regardless of whether the toffee bars are regularly priced at $1 or on sale for $0.50. Based on this information, what is Sally's price elasticity of demand for English toffee in this price range?
answer
0
question
Suppose Bill budgets exactly $50 each month for fresh shrimp regardless of whether shrimp is priced at $10 per pound, or is on sale for $4 per pound. Based on this information, Bill's price elasticity of demand is
answer
1
question
What is the price elasticity of demand for a vertical demand curve?
answer
perfectly inelastic
question
A perfectly price-elastic demand is consistent with which of the following?
answer
a horizontal demand curve
question
As shown in Exhibit 11, the price elasticity of demand for good X between points E and B is
answer
3/7 = 0.43
question
Which of the following is true about the price elasticity of demand on the top part of a linear demand curve?
answer
demand is elastic
question
Along a segment of the demand curve where the price elasticity of demand is less than 1, a decrease in price
answer
will decrease total revenue
question
Price elasticity of demand tends to be larger in the long run than in the short run. Which of the following is a reason that this statement is true?
answer
If price rises, over time, consumers have more opportunities to find suitable substitutes.
question
Demand for any product will become more inelastic
answer
the fewer the number of substitutes available
question
If bus travel is an inferior good, its income elasticity of demand is
answer
negative
question
If a good is inferior in an economic sense,
answer
the income elasticity of demand is negative
question
If automobiles and gasoline are complements, then their cross-elasticity coefficient is
answer
negative
question
Suppose that when price is $10, quantity supplied is 20 units, and when the price is $6, the quantity supplied is 12 units. What is the price elasticity of supply?
answer
1.0
question
Using supply and demand analysis, which of the following is true, the more elastic the demand curve?
answer
the smaller the portion of a sales tax that is passed on to the consumer
question
Using supply and demand analysis, which of the following is true, the more inelastic the demand curve?
answer
the larger5 the portion of a sales tax that is passed on to the consumer
question
A lower price elasticity of demand coefficient occurs when:
answer
few substitutes exist
question
The more inelastic the demand for a product, the more the actual burden of a tax on the product will:
answer
falls on buyers
question
The long-run price elasticity of demand is usually larger than the short-run price elasticity of demand because:
answer
people have more time to find substitutes
question
Which statement about price elasticity of demand along a linear demand curve is true?
answer
As the prices of goods increase, the elasticity of demand increases.
question
The price elasticity of demand between milk and soda is likely to be:
answer
positive, because the goods are substitutes
question
Using the midpoints formula, what would be price elasticity of demand for a gallbladder operation if the number of operations fell from 6,000 to 4,000 per week after its price increased from $6,000 to $10,000?
answer
0.80
question
Price elasticity of demand refers to the ratio of the:
answer
percentage change in the quantity demanded of a good to a percentage change in its price
question
Suppose you are the manager of a local water company, and you are instructed to get consumers to reduce their water consumption by 10 percent. If the price elasticity of demand for water is 0.25, by how much would you have to raise the price of water?
answer
40%
question
If New York City expects that an increase in bus fares will raise mass transit revenues, it must think that the demand for bus travel is:
answer
inelastic
question
Which of the following pairs is most likely to represent complementary goods?
answer
bacon and eggs
question
The term utility refers to the
answer
pleasure, or satisfaction , a consumer receives upon consuming a good
question
When total utility is at a maximum, marginal utility is
answer
zero
question
The marginal utilities associated with the first 4 units of consumption of good Y are 10, 12, 9, and 7. What is the total utility associated with the third unit?
answer
31
question
Generally speaking, as more of a particular good is purchased, a consumer's marginal utility ________ and total utility ___________.
answer
decreases, increases
question
Marginal utility is defined as the
answer
extra satisfaction a person derives from consuming an additional unit of a good
question
The statement "As more of a good is consumed, the utility a person derives from each additional unit diminishes" is known as the
answer
law of diminishing marginal utility
question
The law of diminishing marginal utility indicates that the marginal utility curve is
answer
downward sloping
question
Refer to Exhibit 4. Clothes and amusements are priced at $10 each. The marginal utility per dollar for the first unit of amusement is
answer
2.0
question
Refer to Exhibit 4. Your budget is $50. The price of amusement goods is $10. If the price of clothes falls to $4, which of the following statements is true?
answer
The marginal -utility-to-price ratio for clothes will increase
question
Refer to Exhibit 4. Clothes and amusements are priced at $10 each. If you had a budget of $50, which of the following combinations of goods would you buy?
answer
2 units of clothes and 3 units of amusement
question
Total utility is maximized in the consumption of two goods by equating the
answer
ratios of marginal utility to the price of both goods for the last dollar spent on each good.
question
The MU/P equalization principle means consumers will exhaust their expenditure budget so that, in the end, the MU/P ratio is
answer
the same for each good
question
If utility is not maximized,
answer
some change in consumption will increase satisfaction
question
A utility-maximizing consumer would never purchase a good if the
answer
marginal utility were negative
question
Diminishing marginal utility means that as you consume more of a good, other things constant, the
answer
additional satisfaction you obtain from each additional unit of the good falls
question
Assume that an individual consumes only hot dogs and colas and that the last hot dog consumed yields 15 utils and the last cola yields 10 utils. If the price of a hot dog is $1.00 and the price of a cola is $0.50, we can conclude that the
answer
consumer should consume fewer hot dogs and more cola
question
As shown in Exhibit 5, assume that the price of both goods is $1 per unit and you consume 3 units of good X and 3 units of good Y. To maximize total utility without a budget, you should consume
answer
more of both X and Y
question
As shown in Exhibit 5, assume that the price of both goods is $1 per unit and your budget is $5. Also assume that you consume 4 units of good X and 1 unit of good Y. To maximize utility, you should consume
answer
less of X and more of Y
question
As shown in Exhibit 5, assume that the price of good X is $2 per unit and the price of good Y is $1 per unit and your budget is $11. If you consume 3 units of good X and 4 units of good Y and maximize utility, you should consume
answer
more of Y
question
When the price of a good falls, consumers may increase the quantity consumed because they have greater total purchasing power. Which of the following does this statement describe?
answer
income effect
question
When the price of a good falls, consumers buy more of the good because it is cheaper relative to competing goods. Which of the following does this statement describe?
answer
substitution effect
question
When the price of a normal good falls,
answer
- both the income and substitution effects combine to cause the quantity demanded to increase.
- the substitution effect will cause people to buy more because the good is relatively less expensive.
- the income effect will cause people to buy more because of the increased purchasing power associated with the lower price.
- the substitution effect will cause people to buy more because the good is relatively less expensive.
- the income effect will cause people to buy more because of the increased purchasing power associated with the lower price.
question
Assume the price of Coca-Cola increases. As a result, your real income decreases and you decrease the quantity of Coca-Cola purchased each month. This is an example of the
answer
income effect
question
When the price of a good rises, one effect of this change in price is that some consumers switch to more affordable substitutes, which helps us understand the law of demand. What is this effect called?
answer
substitution effect
question
According to the utility model of consumer demand, the demand curve is downward sloping because of the law of
answer
diminishing marginal utility
question
The slope of an indifference curve is ________, and a movement along the curve causes the loss in marginal utility (MU) of one good to ________ the marginal utility (MU) gained from another good.
answer
negative; equal
question
The is the absolute value of the slope of the indifference curve.
answer
marginal rate of substitution
question
Consumers always ________ indifference curves that are farther from the origin.
answer
prefer
question
An indifference curve consists of quantity combinations of two goods that yield
answer
the same total satisfaction
question
The slope of an indifference curve is equal to the ratio of the ________ of the good on the horizontal axis to the ________ of the good on the vertical axis.
answer
marginal utility (MU); marginal utility (MU)
question
An indifference curve has a negative slope because movement along the curve requires the consumer to give up the
answer
marginal utility of one good
question
The marginal rate of substitution as one moves downward along the indifference curve
answer
decreases
question
As shown in Exhibit A-7, the marginal rate of substitution (MRS) at point B is equal to
answer
0.5
question
Given the prices of two goods, all quantity combinations inside the budget line are
answer
attainable
question
The equation for a budget line for goods X and Y, with Px being the price of X, Py being the price of Y, and B being the budget, can be written as
answer
PxX + PyY = B
question
Assume Px is the price of good X on the horizontal axis and Py is the price of good Y on the vertical axis. The slope of the budget line equals
answer
Px/Py.
question
Consumer equilibrium occurs where the budget line is ________ to the ________ possible indifference curve.
answer
tangent; highest
question
Given the budget line and indifference curves shown in Exhibit A-6, consumer equilibrium occurs at point
answer
D
question
Given the budget line and indifference curves shown in Exhibit A-6, assume the consumer is initially at point C. To maximize total utility, the consumer should
answer
purchase more of good Y and less of good X
question
As shown in Exhibit A-7, movement from consumer equilibrium at point A to point B is caused by a(an)
answer
decrease in the price of good X.
question
As shown in Exhibit A-7, movement from consumer equilibrium at point B to point A is caused by a(an)
answer
increase in the price of good X
question
Which of the following statements is true?
answer
Consumer equilibrium is a combination of goods and services consumed which maximizes total utility from a given budget.
question
The marginal utilities associated with the first 4 units of consumption of good Y are 10, 12, 9, and 7, respectively. What is the total utility associated with the third unit?
answer
31
question
The demand curve is downward-sloping because of the law of
answer
diminishing marginal utility
question
Consumer equilibrium occurs where the budget line is ____ to the ____ possible indifference curve.
answer
tangent; highest
question
As shown in Exhibit 6-3, assume that the price of good X is $1 per unit and the price of good Y is $2 per unit and your budget is $13. If you consume 4 units of good X and 2 units of good Y and maximize utility, you should consume:
answer
more of X and Y
question
Assume the price of Nikes decreases. As a result, consumers increase the quantity of Nikes purchased each year and purchase fewer Reeboks. This is an example of the:
answer
substitution effect
question
Greg spends his entire budget on two goods: he plays video games at the mall arcade and he buys pizza. He discovers that his MU/P of video games is lower than his MU/P of pizza. From this, we know that he would be:
answer
happier eating more pizza and playing fewer video games
question
If marginal utility is positive, then total utility is:
answer
increasing
question
If finding the last stamp to complete your collection makes you happier than finding the first, then:
answer
marginal utility is not diminishing
question
The term utility refers to the
answer
pleasure or satisfaction a consumer receives upon consuming a good
question
A firm has $200 million in total revenue and explicit costs of $190 million. Suppose its owners have invested $100 million in the company at an opportunity cost of 10 percent interest per year. What is the firm's economic profit?
answer
zero
question
A young chef is considering opening his own sushi bar. To do so, he would have to quit his current job, which pays $20,000 a year, and take over a store building that he owns and currently rents to his brother for $6,000 a year. His expenses at the sushi bar would be $50,000 for food and $2,000 for gas and electricity. What are his explicit costs?
answer
$52k
question
An economist left her $100,000-a-year teaching position to work full-time in her own consulting business. In the first year, she had total revenue of $200,000 and business expenses of $150,000. She made an
answer
economic loss
question
The units of variable input in a production process are 1, 2, 3, 4, and 5, and the corresponding total outputs are 30, 34, 37, 39, and 40, respectively. What is the marginal product of the fourth unit?
answer
2
question
The situation in which the marginal product of labor is greater than zero and declining as more labor is hired is called the law of
answer
diminishing return
question
Which of the following is true if the total variable cost curve is rising?
answer
marginal cost is increasing
question
A farm can produce 10,000 bushels of wheat per year with five workers and 13,000 bushels with six workers. What is the marginal product of the sixth worker for this farm?
answer
3k bushels
question
The law of diminishing returns applies to which of the following segments of the marginal product of labor curve?
answer
the downward-sloping segment only
question
Which of the following best describes total fixed cost?
answer
costs that do not vary as output varies
question
Which of the following is considered a fixed cost of operating an automobile?
answer
registration fees
question
Which of the following is an example of a fixed cost for a fishing company?
answer
monthly loan payment on boat
question
By filling in the blanks in Exhibit 10 the total cost of producing zero pizzas is shown to be equal to
answer
$100
question
By filling in the blanks in Exhibit 10 the fixed cost of producing six pizzas is shown to be equal to
answer
$100
question
By filling in the blanks in Exhibit 10 the average variable cost of producing four pizzas is shown to be equal to
answer
$10
question
By filling in the blanks in Exhibit 10 the average total cost of producing 5 pizzas is shown to be equal to
answer
$32
question
By filling in the blanks in Exhibit 10 the marginal cost of the fourth pizza is shown to be equal to
answer
$17
question
Which of the following is true at the point where diminishing returns set in?
answer
Marginal product is at a maximum, and marginal cost is at a minimum
question
Assume both the marginal cost and the average variable cost curves are U-shaped. At the minimum point on the AVC curve, marginal cost must be
answer
equal to the average variable cost
question
Which of the following is true?
answer
- When marginal cost is equal to average cost then average cost is at its minimum
- When marginal cost is above average cost, average cost rises
- When marginal cost is below average cost, average cost falls
- When marginal cost is above average cost, average cost rises
- When marginal cost is below average cost, average cost falls
question
If the minimum points of all possible short-run average total cost curves become successively lower as quantity of output increases,
answer
there are economies of scale
question
In the long run, total fixed cost
answer
does not exist
question
The decreasing portion of a firm's long-run average cost curve is attributable to
answer
economies of scale
question
Diseconomies of scale exist over the range of output for which the long-run average cost curve is
answer
rising
question
In Exhibit 11 which firm's long-run average cost curve experiences constant returns to scale?
answer
Firm B
question
Which firm in Exhibit 11 displays a long-run average cost curve with diseconomies of scale beginning at 2,000 units of output per week?
answer
Firm A
question
Which firm in Exhibit 11 displays a long-run average cost curve with economies of scale throughout the range of output shown?
answer
Firm C
question
Perfect competition is defined as market structure in which
answer
- there are many small sellers.
- the product is homogeneous.
- it is very easy for firms to enter or exit the market.
- the product is homogeneous.
- it is very easy for firms to enter or exit the market.
question
Perfect competition is characterized as a market structure in which
answer
firms are price takers.
question
As shown in Exhibit 15, suppose the firm's price is OB. The firm's total economic profit at this price is equal to the area of
answer
zero
question
The firm shown in Exhibit 15 will
answer
- produce where marginal cost equals marginal revenue.
- be a price taker.
- not produce below a price of OA.
- be a price taker.
- not produce below a price of OA.
question
As shown in Exhibit 15, if the price is OD, a perfectly competitive firm maximizes profit at which point on its marginal cost curve?
answer
I
question
As shown in Exhibit 15, if the price is OB, the firm's total cost of producing at its most profitable level of output is
answer
OYFB
question
As shown in Exhibit 15, if the price is OD, the firm's total revenue at its most profitable level of output is
answer
OZID.
question
As shown in Exhibit 15, suppose the firm's price is OD. At this price the firm
answer
is earning positive economic profits
question
As shown in Exhibit 15, if the price is OB, the firm's total revenue of producing at its most profitable level of output is
answer
OYFB.
question
A portrait photographer produces output in packages of 100 photos each. If the output sold increases from 600 to 700 photos, total revenue increases from $1,200 to $1,400. What is the marginal revenue per photo?
answer
$2
question
In Exhibit 16, if output is 200 units per week, economic profit for the firm is
answer
zero
question
In Exhibit 16, economic profit for the firm is at a maximum when output per week equals
answer
250
question
The point of maximum profit for a business firm is where
answer
MR = MC.
question
In the short run, a perfectly competitive firm is producing at a price below average total cost. What is its economic profit?
answer
Negative
question
In the short run, if price is below average variable cost (AVC) a firm is
answer
losing money and should shut down to minimize losses
question
A perfectly competitive firm's short-run supply curve is the
answer
marginal cost curve above the average variable cost curve.
question
A perfectly competitive industry's short-run supply curve is the
answer
horizontal summation of the marginal cost curves of all firms in the industry above the minimum point of each firm's average variable cost curve.
question
When there is a permanent increase in market demand in a constant-cost industry, a firm's Short-run Average Total Cost Curve will
answer
remain the same
question
Under perfect competition, which of the following are the same (equal) at all levels of output?
answer
Price and marginal revenue
question
When there is a permanent increase in market demand in a decreasing-cost industry, a firm's Short-run Average Total Cost Curve will
answer
shift down
question
When there is a permanent increase in market demand in an increasing-cost industry, a firm's Short-run Average Total Cost Curve will
answer
shift up
question
In long-run equilibrium, the perfectly competitive firm sets its price equal to which of the following?
answer
- Long-run average cost
- Short-run marginal cost
- Short-run average total cost
- Short-run marginal cost
- Short-run average total cost
question
If there is a permanent increase in demand for the product of a perfectly competitive industry, the process of transition to a new long-run equilibrium will include
answer
- temporarily higher profits.
- the entry of new firms.
- the entry of new firms.
question
In Exhibit 8-10, MR is the same as which column?
answer
P
question
A firm operating in a perfectly competitive market is a price taker because:
answer
setting a price higher than the market price results in zero sales.
question
In Exhibit 8-9, product price in this market is fixed at $7. This firm is currently operating where MR = MC. What do you advise this firm to do?
answer
The firm should shut down
question
If a firm has no ability to influence the market price of its product, it:
answer
has a horizontal individual demand curve
question
Which of the following is a key characteristic of the long-run competitive equilibrium that distinguishes it from the short-run competitive equilibrium?
answer
Free entry to reduce short-run profits, or free exit to reduce short-run losses.
question
In Exhibit 8-13, the firm's short-run supply curve is the marginal cost curve above point
answer
negative