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Firms in competitive price-searcher markets with low entry barriers face
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a downward sloping demand curve
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Firms are free to set price, but face strong competitive pressure.
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Competition exists from existing firms and potential rivals
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an alternative term of price searcher markets is
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monopolistic competition
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Price searchers produce
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differentiated products - products that differ in design, dependability, location, ease of purchase, etc.
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Rival firms produce similar products (good substitutes) and therefore each firm confronts
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a highly elastic demand curve
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A profit-maximizing price searcher will expand output as long as
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marginal revenue exceeds marginal cost.
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The price charged by a price searcher will be greater than its
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marginal cost
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The entry of new firms will
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expand supply and lower price.
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Economic losses will cause price searchers
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to exit from the market
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Competitive price searchers can make either profits or losses in the ____ ____, but only zero economic profit in the ___ ___.
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short run, long run
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What are the characteristics that define a competitive price- searcher market with low entry barriers (monopolistic competition)?
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many sellers, low entry barriers (u can open up a store and compete) , sell different but similar products
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what are the decision rules that apply to competitive price searchers?
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the firm will close if MR < AVC or TR < TVC
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Profit is when
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average total cost is below price
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Loss is when
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Average total cost is above price
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In the competitive price searcher market, the firm has
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some control over price. They can raise prices so that they are greater than their average variable cost. But as they raise price, quantity demanded is reduced.
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if a price searcher is producing at a level of output such that its marginal cost is 6$ and its marginal revenue is 4$, the firm should
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increase price and decrease output.
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What will occur if profits exist in the short run in a competitive price-searcher market?
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New firms will enter and steal some of the profits. thus, the demand for your firm's products will decrease and your demand curve will shift left.
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if there are firms earning economic profit in a price-searcher market, new firms will ____, causing the market price to ____.
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enter, decrease
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what will occur if losses exist in the short run in a competitive price-searcher market?
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Existing firms will have to leave bc they cannot cover their average variable cost.
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what happens to profits in the long run?
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As firms enter and exit the industry, the firm's demand curve shifts until zero economic profit exists. Remember that when there is zero economic profit, we can still have positive accounting profit.
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at zero profit
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there is no more entry or exit.
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when a competitive price-searcher market is in long-run equilibrium, firms will charge a price that is equal to
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average total cost
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What is an entrepreneur?
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Someone who makes decisions based upon untertainty, discovery, and business judgment.
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entrepreneurs play a vital role in economic progress by
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discovering new products and services that create wealth
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what is the difference between price taker and price searcher markets?
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due to advertising expenses, price searcher products will be priced higher than price taker products
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what is price discrimination?
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the practice of selling the same good to two or more groups of people at different prices (coupons). ex: movie tickets, adult, kids and senior tickets. all diff prices.
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Sellers may gain from price discrimination by charging
higher prices to groups of customers with
higher prices to groups of customers with
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more inelastic demand
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Sellers may gain from price discrimination by charging
lower prices to groups of customers with
lower prices to groups of customers with
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more elastic demand
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Which of the following is true regarding competitive price searcher markets?
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firms will enter when profits are being made which will cause prices to fall due to increased competition
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The optimal output to produce for a price searcher firm with low entry barriers is
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where MR=MC, as most profits are made in that region
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Firms will exit when losses are being made, thus shifting the demand curve to the ___ for firms remaining in the market.
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Right. When they leave there is more of a demand for others
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In the long run, firms in a competitive price searcher market will earn
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zero economic profit. (just accounting profit)
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The difference between a price taker market and a competitive price searcher market is
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the price searcher market will have higher prices due to differentiation
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in order to effectively price discriminate, a firm must charge
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higher prices to the more inelastic group