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larger firms do not always
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have lower costs
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to be profitable it needs to
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provide products consumers want and manage costs
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total revenue
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the amount a firm receives for the sale of its output
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total cost
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total fixed cost + total variable cost
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profit
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firms total revenue minus its total cost
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loss
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total revenue is less than total cost
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profit (or loss)=
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total revenue - total costs
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total revenue=
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sum of profits
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explicit costs
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tangible out-of-pocket expenses
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example of explicit cost
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paying wages to workers
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implicit costs
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cost of resources already owned and opportunity costs
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example of implicit cost
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the opportunity cost of the owner's time
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total cost=
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explicit costs + implicit costs
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accounting profit
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subtracting only explicit costs from total revenue
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accounting profit=
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total revenue - explicit costs
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economic profit
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subtracting both the explicit and implicit costs from total revenue; revenue is larger than costs
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economic profit=
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total revenue - (explicit costs + implicit costs)
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economic profit is
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always less than accounting profit
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economic profit can be
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negative
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economic loss
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revenue is smaller than costs
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output
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product the firm creates
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the firm should produce output that
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is consistent with the largest economic profit
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factors of production
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the inputs used to produce goods and services; land, labor, capital, and entrepreneurial ability
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production function
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the relationship between the inputs a firm uses and output it creates
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beyond a certain point, the additional labor will
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not continue to increase the output at the same rate
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marginal product
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the change in output associated with one additional unit of an input
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marginal product=
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change in output/change in input
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diminishing marginal product
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successive increases in inputs are associated with a slower rise in output
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diminishing marginal product doesn't always mean
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to stop production
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short run costs can be
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variable or fixed; majority are unavoidable costs
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variable costs
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costs that vary with the quantity of output produced
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example of variable cost
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number of workers
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fixed costs
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unavoidable, do not vary with output; overhead
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Average Variable Cost (AVC)
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total variable costs / output
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Average Fixed Cost (AFC)
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total fixed costs / output
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the best way to lower average fixed costs is
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to raise output
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Average Total Cost (ATC)
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AVC+AFC or total cost/ quantity
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Marginal Cost (MC)
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the increase in total cost associated with a one-unit increase in production
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MC always leads or pulls
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average variable cost and average total cost along
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long run, all costs are
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variable and can be renegotiated
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scale
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the size of the production process
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to change in long run you can
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change the scale
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efficient scale
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the quantity of output that minimizes average total cost in long run; MC=ATC
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long run costs are a reflection of
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scale and the cost of providing additional output
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long run costs can
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rise, fall or stay the same
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economies of scale
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long-run average total cost declines as output increases
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example of economies of scale
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national homebuilders
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diseconomies of scale
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long-run average total costs rise as output expands; usually happens when business gets too big
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Example of diseconomies of scale
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large regional hospitals
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constant returns to scale
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long run average total costs remain constant as output expands
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example of constant returns to scale
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Panda Express vs local Chinese restaurant
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marginal cost plays the most crucial role in
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a firms costs structure
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goal of any business
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maximize profit
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two parts to total cost
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explicit and implicit costs
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profit can be
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positive or negative
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example of explicit costs
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employee wages, electricity bill
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explicit and implicit costs are
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equally important
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diminishing marginal returns
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successive increases in input contribute to slower rises in output holding all else equal
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businesses can make paper profit and
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economic loss
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labor is
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the workers
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land is
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space to produce
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capital is
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machinery that makes worker more productive
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Entrepreneurial ability is
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human capital
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the most important factor of production
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is entrepreneural ability
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production function is used to
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determine how productive all of its resources are
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delta mean
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change in
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delta symbol is
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a triangle
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more of one of the factors of production will cause
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output to increase until a certain point
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zone of production
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where businesses hang out. between top of curve and before it goes below x-axis
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golden rule
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MC=MB
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costs in the short run
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only some factors of production can change (usually labor, not capital or land)
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the more you produce
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the more you can spread out your costs
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AFC always
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declines as output rises
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AVC goes
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down then up
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more workers don't mean
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more efficiency; diminishing marginal returns
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solve for MC by
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TC #1-TC#2
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solve for MR by
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MP x price received for good
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Solve for MP by
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difference between output of #2-#1
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diminishing marginal returns sets in
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at highest point of curve
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Maximizing profits means
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following golden rule
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He should hire when
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MR = MC
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you can see diminishing marginal returns in a table when
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AVC is increasing
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Expanding business
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gives more bargaining power to lower his fixed costs. In the long run all costs are variable