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accounting cost
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Actual expenses plus depreciation charges for capital equipment.
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economic cost
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Cost to a firm of utilizing economic resources in production, including opportunity cost.
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opportunity cost
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Cost associated with opportunities that are forgone when a firm's resources are not put to their best alternative use
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Sunk cost
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Cost that has already been incurred and cannot be recovered (even if you shut down)
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In the very short-run, all costs are
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fixed
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In the very long run, all costs are
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variable
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Fixed costs
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Costs that do not change with quantity.
Fixed costs can be avoided in the long run by exiting the industry
Fixed costs can be avoided in the long run by exiting the industry
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Marginal Cost
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Equal to the increase in variable cost or the increase in total cost that results from an extra unit of output.
Formula: Change in TC/Quantity
Formula: Change in TC/Quantity
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MC Vs AC
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- If MCAC, AC is increasing
- MC=AC at minimum AC Supply curve is from MC Initial decrease, then increase? Why? Profit is based on AC
- MC=AC at minimum AC Supply curve is from MC Initial decrease, then increase? Why? Profit is based on AC
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cost curves
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There is an initial decrease in marginal cost because of efficiencies gain (aka hire people, bulk buy, specialize)
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Reasons Average Costs Decline with Output (4 reasons)
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1. Economies of scale
2. Larger scale allows specialization
3. Larger scale provides greater flexibility for optimizing inputs
4. Scale might give the firm buying power to negotiate lower prices
2. Larger scale allows specialization
3. Larger scale provides greater flexibility for optimizing inputs
4. Scale might give the firm buying power to negotiate lower prices
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Reasons Average Costs Increase Eventually (3 reasons
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1. Diseconomies of scale
2. Larger firms are more complex and harder to manage
3. Diminishing returns to inputs
2. Larger firms are more complex and harder to manage
3. Diminishing returns to inputs
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Absolute Advantage
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Being able to produce more
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Comparative Advantage
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Lower marginal costs/opportunity cost of producing (e.g. trucks to cars)
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Average Revenue
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TR/Q = Price
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Total Revenue with Inelastic Demand
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In inelastic demand a graph with X as Quantity and Y and Revenue, the shape is an upside down parabola (upside down U or a hill shape)
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Total revenue with perfectly elastic demand
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In inelastic demand a graph with X as Quantity and Y and Revenue, the shape is a upward sloping diagonal line (like a supply or MC curve)
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perfectly elastic demand curve
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What do we produce?
How much do we produce?
What is the lowest cost we can produce this at?
How much do we produce?
What is the lowest cost we can produce this at?
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perfectly inelastic demand curve
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TR - TC
OR
𝑄(𝑃 − 𝐴𝐶)
OR
𝑄(𝑃 − 𝐴𝐶)
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Firms Decisions
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Long Run:
If P>AC, produce
If P<AC, exit aka Produce 0
Short Run:
If P>AC, produce
If P<AC, check if P<AVC, if so, wait for long run
If P>AC, produce
If P<AC, exit aka Produce 0
Short Run:
If P>AC, produce
If P<AC, check if P<AVC, if so, wait for long run
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Profit
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where MR=MC
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Exit Rules
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Photo shows monopoly
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Profit Maximizing Q
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Slope TR is MR
Slope of TC is MC
Slope of TC is MC
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profit maximization
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If a firm is a price taker, then the firm takes the price of each unit as given, fixed, and immobile, thus MR = P = MC.
Essentially if it's not a monopoly, a firm is price taker because it takes the price of the market (no single buyer or seller can influence the price)
Essentially if it's not a monopoly, a firm is price taker because it takes the price of the market (no single buyer or seller can influence the price)
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Profit maximization in pictures
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1. Price Taking
2. Product Homogeneity (perfect substitutes)
3. Free entry and exit
2. Product Homogeneity (perfect substitutes)
3. Free entry and exit
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Price Takers
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A firm is earning a normal return on its investment—i.e., it is doing as well as it could by investing its money elsewhere.
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Characteristics of Perfect Competition (4)
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AR = MR = P is less than ATC.
This firm would keep producing in the short run because P is greater than AVC
This firm would keep producing in the short run because P is greater than AVC
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zero economic profit
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AR = MR = P is greater than both ATC (average total cost) and AVC (average variable cost)
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Competitive firm incurring losses
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In a market with entry and exit, a firm enters when it can earn a positive long-run profit and exits when it faces the prospect of a long-run loss.
Thus, profits will drive entry, which drives down price (demand slopes down), driving down revenue (and profits), until there are zero economic profits in the market in the long run under perfect competition
Therefore, in the long run we will have that P=MC where MC=ATC
Thus, profits will drive entry, which drives down price (demand slopes down), driving down revenue (and profits), until there are zero economic profits in the market in the long run under perfect competition
Therefore, in the long run we will have that P=MC where MC=ATC
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Competitive firm making a positive profit
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1) Economic profit is zero (earn a fair return)
2) no incentive to enter or exit
3) supply = demand
2) no incentive to enter or exit
3) supply = demand
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Output and Profit in the Long Run
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the ability to alter the market price of a good or service by a seller or buyer
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In equilibrium, what happens
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A company in a Monopoly
A consumer in a monopsony
A consumer in a monopsony
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Market Power
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- Differentiated products
- Legal barriers to entry by rivals - Natural barriers to entry by rivals (e.g. Decreasing cost
- Unknown product information (i.e., quality)
- Legal barriers to entry by rivals - Natural barriers to entry by rivals (e.g. Decreasing cost
- Unknown product information (i.e., quality)
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Price Searchers or Price Setters
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PC: P=MR=MF
M: P>MR=MC
M: P>MR=MC
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Where does market power come from
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...
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Perfect Competition vs Monopoly
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increases total revenue
because total quantity will increase by more than the price decrease
because total quantity will increase by more than the price decrease
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Elasticity varies as you move along a linear demand
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decreases total revenue
because people will still want the good, they'll just pay less for it now. Quantity will increase by less than the price decrease
because people will still want the good, they'll just pay less for it now. Quantity will increase by less than the price decrease
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When demand is elastic, a decrease in price
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Unity
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When demand is inelastic, a decrease in price
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(P-MC)/P
OR
-1/Elasticity of Demand
OR
-1/Elasticity of Demand
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Total revenue is maximized when elasticity is
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1. Price Regulation (ceilings, etc.)
2. Antirust laws (aka prevent mergers)
Price Regulation is risky because it is hard to set a smart price ceiling. You risk doing more harm than good
2. Antirust laws (aka prevent mergers)
Price Regulation is risky because it is hard to set a smart price ceiling. You risk doing more harm than good
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Market Power/Learner Index Formula
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To capture some of the DWL and/or more of the available consumer surplus AKA Maximize Profits
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Government approaches to social cost
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Charge each customer her WTP (aka absolute maximization, but incredibly hard to do)
Producer Surplus is Maximized & Consumer Surplus is Zero
Efficiency is the same as perfect competition because there is no DWL
Quantity produced = equilibrium aka perfect competition quantity
Cannot work if there is resale between customers
Producer Surplus is Maximized & Consumer Surplus is Zero
Efficiency is the same as perfect competition because there is no DWL
Quantity produced = equilibrium aka perfect competition quantity
Cannot work if there is resale between customers
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Why do monopolists price discriminate?
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Charging different prices per unit for different quantities of the same good or service aka block pricing (e.g. utilities)
Exploits diminishing marginal utility
E.g. BOGO (bulk pricing is not counted because that usually assumes cost efficiency)
Exploits diminishing marginal utility
E.g. BOGO (bulk pricing is not counted because that usually assumes cost efficiency)
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First Degree Price Discrimination
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Dividing consumers into two or more groups with separate demand curves and charging different prices to each group aka market segmentation (e.g. subscriptions with ads vs ad free, pink tax)
Inelastic or less elastic people pay more
Inelastic or less elastic people pay more
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Second Degree Price Discrimination
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1. Quantity Decreases
2. Price Increases
3. Consumer Surplus Decreases
4. Producer Surplus Increases
5. There is Dead Weight Loss
2. Price Increases
3. Consumer Surplus Decreases
4. Producer Surplus Increases
5. There is Dead Weight Loss
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Third Degree Price Discrimination
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A market structure in which a few large firms dominate a market.
Each firm's choice might affect the other firms' choices
Firms must act strategically
Each firm's choice might affect the other firms' choices
Firms must act strategically
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Characteristics of a Monopoly
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Each player is doing the best given the actions/predicted actions of its opponents
no one has an incentive to change their action
Requires each player to correctly forecast what the other player is going to do.
no one has an incentive to change their action
Requires each player to correctly forecast what the other player is going to do.
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Oligopoly
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Situation in which players (participants) make strategic decisions that take into account each other's actions and responses.
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Nash Equilibrium
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Value associated with a possible outcome Nash equilibrium
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Game
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Complete plan of action for playing a game
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Payoffs
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Strategy that maximizes a player's expected payof
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Strategy
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1. A Nash equilibrium exists
2. The Nash equilibrium is not socially optimal
3. Both would be better off if they did not choose the socially optimal point
4. Both have dominant strategies
2. The Nash equilibrium is not socially optimal
3. Both would be better off if they did not choose the socially optimal point
4. Both have dominant strategies
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Optimal Strategy
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1. Total demand must be relatively inelastic
2. The cartel must have control of a majority of the supply
3. Need enforcement mechanisms for cheater
2. The cartel must have control of a majority of the supply
3. Need enforcement mechanisms for cheater
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Characteristics of a Prisoner's Dilemma
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Maximum amount of money that a risk-averse person will pay to avoid taking a risk.
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How do cartels work?
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the average of each possible outcome of a future event, weighted by its probability of occurring
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Risk Premium
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...
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expected value
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undefined
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...
answer
undefined