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marginal utility
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satisfaction or usefulness obtained from acquiring one more unit of a product
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law of diminishing marginal utility
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consumers experience diminishing additional satisfaction as they consume more of a good or service
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marginal utility per dollar
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marginal utility / price
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Utility Maximization
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marginal utility per dollar of both goods is equal
use entire budget
use entire budget
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Budget Constraint
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limited amount of income available to spend
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Marginal utility is more useful than total utility in consumer decision making because
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optimal decisions are made at the margin
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The rule of equal marginal utility per dollar spent suggests that consumers maximize utility by
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equalizing the marginal utility per dollar spent across goods and services.
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marginal rate of substitution
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price of the good on x-axis / price of the good on the y-axis
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Technology
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process of using inputs to make outputs
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technological change
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a firm is able to produce the same output using fewer inputs or more output using same inputs
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example of negative technological change
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a hurricane damages a firm's facilities
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examples of technology
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firm operations, like skills of managers and speed of machinery
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A firm is able to cut each worker's wage rate by 10 percent and still produce the same level of output.
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not positive technological change
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A training program makes a firm's workers more productive.
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positive technological change
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An exercise program makes a firm's workers more healthy and productive.
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positive technological change
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A firm cuts its workforce and is able to maintain its initial level of output.
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positive technological change
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A firm rearranges the layout of its factory and finds that by using its initial set of inputs, it can produce exactly as much as before.
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not positive technological change
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example of positive technological change
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installing more reliable equipment
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short run
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at least one of a firm's inputs is fixed
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long run
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a firm is able to vary all its inputs, change the size of its physical plant, and adopt new technology
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fixed cost
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Any cost that remains unchanged as output changes
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variable cost
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Any cost that changes as output changes
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fixed cost example
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insurance
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variable cost example
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cost of shipping products
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implicit costs
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a nonmonetary opportunity cost.
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explicit costs
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costs that involve spending money
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production function
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illustrates the relationship between inputs and the maximum amounts of output that the firm can produce with these inputs
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A short-run production function holds constant
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the amount of capital
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total cost
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fixed cost + variable cost
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average total cost
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total cost/quantity
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economic costs
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explicit costs + implicit costs
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accounting costs
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explicit costs
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law of diminishing returns
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adding more of a variable input to the same amount of a fixed input will eventually cause the marginal product of the variable input to decline
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law of diminishing returns is
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only in the short run
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average product of labor
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total output/quantity of workers
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gains from division of labor
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occur whenever production of a good or provision of a service has multiple tasks.
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marginal product of labor is rising =
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marginal cost of production is falling
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The marginal cost curve intersects the average
total
cost curve at the level of output where average
total
cost is at a minimum because
total
cost curve at the level of output where average
total
cost is at a minimum because
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when the marginal cost of the last unit produced is below the average, it pulls the average down, and when the marginal cost is above the averge, it pulls the average up.
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Is it possible for average total cost to be decreasing over a range of output where marginal cost is increasing?
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Yes. If marginal cost is less than average total cost, then average total cost will be decreasing.
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Graphically, the marginal cost curve is
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a U shape, initially falling when the marginal product of labor is rising and then eventually rising when the marginal product of labor is falling.
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marginal cost formula
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change in total cost / change in quantity
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the total cost of production ______ the variable cost of production in the long run
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equals
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Minimum efficient scale
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the level of output at which
all economies of scale are exhausted.
all economies of scale are exhausted.
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economies of scale
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when a firm's long-run average costs decrease with output.
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diseconomies of scale
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when a firm's long-run average costs increase with output.
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The short-run average cost can never be less the long-run average costs because
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in the long run, all inputs are adjusted including the ones that are fixed in the short run.
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If, when a firm doubles all its inputs, its average cost of production decreases, then production displays
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economies of scale
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If, when a firm doubles all its inputs, its average cost of production increases, then production displays
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diseconomies of scale
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total fixed cost
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Total cost - Total variable cost
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If the marginal cost curve is below the average variable cost curve, then
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AVC is decreasing
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diseconomies of scale only apply in the ...
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long run
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When a firm's long−run average cost curve is horizontal for a range of output, then in that range production displays
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constant returns to scale
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In the short run, if the marginal product is at its maximum, then the
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MC is at its max
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output changes in the short run
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output will first increase at an increasing rate, then output will increase at a decreasing rate.
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perfectly competitive market
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- many buyers and sellers
- all firms selling identical products
- no barriers to new firms entering the market.
- all firms selling identical products
- no barriers to new firms entering the market.
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In perfectly competitive markets, prices are determined by
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the interaction of market demand and supply because firms and consumers are price takers.
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in a perfectly competitive market,
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Price = MR = AR = MC
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Profit in perfectly competitive market
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maximized where MR = MC
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shutdown point in the short run
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the minimum point on the
average variable cost curve
average variable cost curve
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exit point in the long run
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the minimum point on the average total cost curve.
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marginal cost curve =
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supply curve above the average variable cost
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shut down if
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P < AVC
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P > ATC
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profit
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P < ATC
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loss
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P = ATC
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break even
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when firms exit the market...
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supply decreases
price increases
price increases
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allocative efficiency
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goods/services produced up to the point where
the marginal benefit for consumers
equals
the marginal cost of producing it.
the marginal benefit for consumers
equals
the marginal cost of producing it.
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productive efficiency
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a situation in which a good or service is produced at the lowest possible cost
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perfect competition curves
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the market demand curve is downward sloping while demand for an individual seller's product is perfectly elastic.
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If a typical firm in a perfectly competitive industry is earning profits, then
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-nnew firms will enter in the long run
- market supply to increase
- market price to fall, - profits to decrease.
- market supply to increase
- market price to fall, - profits to decrease.
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monopoly
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a firm that is the only seller of a good or service that does not have a close substitute.
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reasons a firm becomes a monopoly
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the government blocks entry, control of a key resource, network externalities, and economies of scale.
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marginal product of labor is falling =
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marginal cost of production is rising
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indifference curve
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a curve that shows consumption bundles that give the consumer the same utility
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higher up (to the right) on the indifference curve
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= greater utility
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bundles on the same indifference curve
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= same utility
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slope of indifference curve
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marginal rate of substitution
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indifference curves _____ cross
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can't
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Marginal Rate of Technical Substitution
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the rate at which a firm is able to substitute one input for another while keeping the level of output constant
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Isoquant
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a curve that shows all the combinations of two inputs, such as capital and labor, that will produce the same level of output
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isocost line
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all the combinations of two inputs, such as capital and labor, that have the same total cost
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MRTS
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price of good on x-axis / price of good on y-axis
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sunk cost
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a cost that has already been paid and cannot be recovered
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slope of budget constraint
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Px/Py