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Demand
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Relationship between the price of a good and the quantity of that good that people are willing and able to purchase during a specific period.
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Demand Curve
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Relationship between Price and Quantity Demanded.
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Changing Price Changes
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Quantity Demanded, not demand.
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Changing P does not
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Change the demand Line
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Law of Demand: Price Increases
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Demand Decreases
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Law of Demand: Price Decreases
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Demand Increases.
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Ceteris Paribus
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All other things held constant.
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Law of Demand Curves Downward Sloping
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1) Price is a measure of sacrifice (relative prices matter)
2) Diminishing Marginal utility
3) Affordability
2) Diminishing Marginal utility
3) Affordability
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Factors that Shift the Demand Curve
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1) Income
2) Price of other goods
3) Tastes
2) Price of other goods
3) Tastes
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Normal Good
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An increase in income increases the demand of the good. (Demand curve shifts to the right).
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Inferior Good
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An increase in income decreases the demand for the good. (Shifts its demand curve to the left).
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Demand Substitute
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Increase in the price of one good increases the demand for the other. (Shifts its demand curve to the right).
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Demand Complement
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An increase in the price of one good decreases the demand for the other. (Shifts its demand curve to the left).
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Supply
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Relationship between the price of the good and the quantity of that good that people (or more typically firms) are willing and able to sell during a specific time period.
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Supply Curve
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Relationship between price and quantity supplied.
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the supply curve is upward sloping because
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Higher P is needed to get more units supplied, due to their rising cost.
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Factors that Shift the Supply curve:
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1) Price of Inputs
2) Resource Productivity (Tech)
3) Prices of other goods that can be produced with the same resources.
4) number of available sellers
5) expectations
6) Other
2) Resource Productivity (Tech)
3) Prices of other goods that can be produced with the same resources.
4) number of available sellers
5) expectations
6) Other
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QS>QD
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Excess supply (Surplus)
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QD>QS
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excess demand (Shortage)
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Consumer Surplus
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difference between the maximum a buyer is willing to pay and the price to be paid.
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Producer Surplus
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Difference between the price received and the minimum a seller is willing to accept.
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Total Surplus
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The sum of consumer and producer surplus.
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Market maximizes
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the sum of consumer and producer surplus.
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Equilibrium P and Q can only change if
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either the D or S curve (or both) change.
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If S and D curves both shift in the opposite direction (one left, one right)
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Can predict direction of P, but not Q.
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If S and D curves both shift the in the same direction (both right or both left).
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Can predict direction of Q, but not P.
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Price Ceiling
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Maximum price at which a good can legally be sold.
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Price Floor
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Minimum price at which a good can legally be sold.
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Price Ceilings set
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below the equilibrium price creates a market shortage. (Ceilings above the equilibrium price have no impact).
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Price Floors set
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above equilibrium price creates a market surplus. (Floors set below the equilibrium price have no impact).
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Non-Price Rationing
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1) Queuing (First come, first served.
2) Lottery
3) Favoritism
4) Ration Coupons
5) Side Payments (Tie in sales).
2) Lottery
3) Favoritism
4) Ration Coupons
5) Side Payments (Tie in sales).
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Positive Economics
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focus on the explanation/facts (objective).
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Normative Economics
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Focus is on policy choice (subjective).
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Price Elasticity of Demand
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A measure of the responsiveness of Qd to changes in price, ceteris paribus.
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Ed>1
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(Relatively) Elastic
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Ed<1
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(Relatively) Inelastic
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Ed=1
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Unit Elastic
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Total Revenue
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Price x Quantity
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Ed>1: TR
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P up, TR down
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Ed > 1: TR 2
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P down, TR up
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Ed < 1: TR 1
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P up, TR up
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Ed<1: TR 2
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P down, TR down.
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Ed=1: TR
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P up or down does not change total revenue.
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Elastic: Price Goes Up
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Demand goes down by a greater percentage, causing Total Revenue to decline.
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Elastic: Price Goes Down
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Demand goes Up by a greater percentage, causing Total revenue to rise.
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Inelastic: Price Goes Up
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Demand decreases by a smaller percentage, causing total revenue to rise.
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Inelastic: Price Goes Down
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Demand increases by a smaller percentage, causing total revenue to fall.
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Calculating Elasticity
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∆𝑄𝑑/𝑎𝑣𝑒𝑟𝑎𝑔𝑒 𝑄𝑑/
∆𝑃/𝑎𝑣𝑒𝑟𝑎𝑔𝑒 𝑃
∆𝑃/𝑎𝑣𝑒𝑟𝑎𝑔𝑒 𝑃
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Linear Downward Sloping D Line
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Elasticity Falls as price declines.
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Perfectly Inelastic Demand
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Demand line is vertical, price does not affect Qd.
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Perfectly Elastic Demand
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Demand line is horizontal, extremely small changes in price have very large effects on Qd.
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Demand is more elastic
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1) the greater the availability and closeness of substitutes.
2) Luxury Goods
3) Greater the Percentage of consumers' budget spent on the good.
4) Longer the time period for consumers to adjust to the price change.
2) Luxury Goods
3) Greater the Percentage of consumers' budget spent on the good.
4) Longer the time period for consumers to adjust to the price change.
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Demand is more inelastic
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1) substitutes not close, along with the product is in a product category
2) Necessities
3) Less of consumers budget
4) Less time period for consumers to adjust to the price change.
2) Necessities
3) Less of consumers budget
4) Less time period for consumers to adjust to the price change.
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Price Elasticity of Supply
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A measure of the responsiveness of Qs, to changes on price, ceteris paribus.
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Income Elasticity
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sensitivity of demand for a product relative to changes in income
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Cross Elasticity
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A measure of the responsiveness in quantity demanded of one good to changes in the price of another good.
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Majority of an excise tax is borne by
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The group with the relatively lower elasticity.
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Case 1: Ed=0; price rises $5
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100% on consumers
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Case 2: Ed=infinity; price remains the same
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100% on suppliers
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Case 3: Es=infinity; price rises $5
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100% on consumers
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Case 4: Es=0; price remains same
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100% on Suppliers
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Consumer Share
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Es/Es+Ed
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Placement of tax
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does not affect tax incidence.
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Goal of firm
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Assume Profit Maximization
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Profit
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Total Revenue-Total Cost
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Opportunity cost
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the best alternative given up in choosing to do something else.
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Sunk Cost
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Cost incurred in the past that cannot be recouped. (not a true economic cost).
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Accounting profit
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Profit=TR-Explicit Costs
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Economic profit
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Profit=TR-Explicit Costs-Implicit Costs
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Example of Implicit Costs
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Opportunity cost of owners' time
Opportunity cost of firm's capital.
Opportunity cost of firm's capital.
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Profit>0
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Positive economic profit, above normal (average) rate of return.
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Profit<0
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Negative Economic Profit, below normal (average) rate of return.
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Profit=0
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Zero Economic profit, normal (average) rate of return.
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Short-run
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Time interval during which amounts of some inputs can't be changed (That is, there is a fixed input).
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Long-Run
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Time interval in which a firm is able to vary all inputs. (That is, there are no fixed inputs).
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Total Cost
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variable cost + fixed cost
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Variable Costs
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the component of Total cost that increases as output is increased. Tied to variable inputs).
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Fixed Costs
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The component of Total Cost that does not change as output changes. (Fixed costs are generally associated with the fixed inputs).
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ATC=AVC+AFC
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TC/q=VC/q+FC/q
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Marginal Cost
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The change in cost resulting from a change in output. (Basically, it's the added cost of producing one more unit).
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Marginal Cost (Symbol)
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Change in Total Cost/Change in Quantity.
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Mc does not depend on the level of
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Fixed Costs
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Marginal (Physical) Product of Labor
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The change in output resulting from a change in labor, holding other inputs fixed. (Basically, it's the added output resulting from adding another worker).
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Law of Diminishing Marginal Returns
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As more of a variable input (eg labor) is added to a fixed input (eg capital), eventually the marginal product of the variable input will decline.
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Point of Diminishing Marginal Returns
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Input (or output) level where the Law of DMR first takes hold.
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Marginal Cost is
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inversely related to marginal productivity.
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Short Run MC begins to rise
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at the point of diminishing marginal returns.
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If MC>ATC
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then ATC rises as q increases.
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If MC<ATC
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Then ATC falls as q increases.
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If MC=ATC
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then ATC is constant as q increases.
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MC curve intersects ATC curve at
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ATC curve's lowest point ALWAYS. Same is true for relationship between MC and AVC.
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Vertical Difference between ATC and AVC
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is AFC.
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AFC declines as q rises
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Thus ATC and AVC curves get closer together.
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Increasing the price of a variable input (wage)
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ATC, AVC, and MC curve shift upward.
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Increasing value of fixed cost.
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ATC curve shifts upward. (AVC and MC curves unaffected).
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Increasing worker productivity (training or new tech)
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ATC, AVC, and MC curves shift downward.
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Long run
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time interval in which the firm is able to vary all inputs. Therefore, for any output the firm chooses to product, it can employ the least cost input combination available.
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Returns to Scale
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Economies of Scale
Constant Returns to Scale
Diseconomies of Scale
Constant Returns to Scale
Diseconomies of Scale
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Economies of Scale
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As output rises, LRATC declines. (LRATC curve is downward sloping).
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Constant Returns to Scale
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As output rises, LRATC is unchanged. (LRATC curve is horizontal).
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Diseconomies of Scale
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As output rises, LRATC increases. (LRATC curve is upward sloping).
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Minimum Efficient Scale
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Lowest output at which LRATC is attained.
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Reasons for Economies of Scale
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1) Specialization
2) Pecuniary (pertaining to input prices).
3) Large set up costs
4) Other
2) Pecuniary (pertaining to input prices).
3) Large set up costs
4) Other