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Supply curve
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relationship between the quantity of a good that producers are willing to sell and the price of that good
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Demand curve
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the relationship between the quantity of a good that consumers are willing to buy and the price of that good
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price elasticity of demand
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measures the percentage change in the quantity demanded of a good that results from one percent change in price
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income elasticity of demand
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measures how much quantity demanded changes with a change in income
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cross-price elasticity of demand
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measures the percentage change in quantity demanded of one good that results from a one precent change in the price of another good
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price elasticity of supply
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measures the percentage change in quantity supplied resulting form a 1 percent change in price
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point elasticity of demand
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price elasticity of demand curve at a particular point on the demand curve
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arc elasticity of demand
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price elasticity of demand calculated over a range of prices
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market basket
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collection of one or more commodities
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indifference curve
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represents all combinations of market baskets that the person is indifferent to
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indifference map
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set of indifference curves, describes preferences for all combinations of goods and services
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marginal rate of substitution (MRS)
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quantifies the amount of one good a consumer will give up to obtain more of another good; measured by the slope of the indifference curve
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utility function
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formula that assigns a level of utility to individual market baskets
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budget line
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indicates all combinations of two commodities for which total money spent equals total income
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marginal utility
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measures the additional satisfaction obtained from consuming one additional unit of a good
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diminishing marginal utility
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as more of a good is consumed, the additional utility the consumer gains will be smaller and smaller
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price-consumption curve
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curve tracing the utility-maximizing combinations of two goods as the price of one changes
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individual demand curve
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curve relating the quantity of a good that a single consumer will buy to its price
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income-consumption curve
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curve tracing the utility-maximizing combinations of two goods as a consumer's income changes
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substitutes
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two goods are substitutes if an increase in price of one leads to an increase in the quantity demanded of the other
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complements
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two goods are complements if an increase in the price of one good leads to a decrease in the quantity demanded of the other
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substitution effect
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change in consumption of a good associated with a change in its price, with the level of utility held constant
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income effect
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change in consumption of a good resulting from an increase in purchasing power, with relative prices held constant
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giffen good
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good whose demand curve slopes upward because the (negative) income effect is larger than the substitution effect
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market demand curve
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curve relating the quantity of a good that all consumers in a market will buy to its price
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inelastic demand
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the quantity demanded is relatively unresponsive to changes in price; total expenditure of the product increases when price increases
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elastic demand
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total expenditure on the produce decreases as the price goes up
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speculative demand
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demand driven not by the direct benefits one obtains from owning or consuming a good but instead by an expectation that the price of the good will increase
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consumer surplus
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difference between what a consumer is willing to pay for a good and the amount actually paid
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expected value
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the weighted average of the payoffs or values resulting from all possible outcomes
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variability
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the extent to which possible outcomes of an uncertain event may differ
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deviations in payoffs
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difference between expected payoff and actual payoff
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standard deviation
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the square root of the average of the squares of the deviations of payoffs associated with each outcome from their expected value
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expected utility
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sum of the utilities associated with all possible incomes weighted by the probability that each income will occur
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risk averse
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person who prefers a certain given income to a risky income with the same expected value; diminishing marginal utility of income
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risk neutral
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no preference between a certain income and an uncertain income with the same expected value; constant marginal utility of income
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risk loving
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consumer would prefer a risky income to a certain income
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risk premium
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maximum amount of money that a risk-averse person would pay to avoid taking a risk
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theory of the firm
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explanation of how a firm makes cost-minimizing production decisions and how its cost varies with its output
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factors of production
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inputs into the production process (labor, capital, materials)
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production function
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function showing the highest output that a firm can produce for every specific combination of inputs
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short run
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period of time in which quantities of one or more production factors cannot be changed
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fixed input
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production factor that cannot be varied
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long run
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amount of time needed to make all production inputs variable
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average product
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output per unit of a particular input
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marginal product
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additional output produced as an input is increased by one unit
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law of diminishing marginal returns
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principle that as the use of an input increases with other inputs fixed, the resulting additions to output will eventually decrease
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labor productivity
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average product of labor for an entire industry or for the economy as a whole
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stock of capital
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total amount of capital available for use in production
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technological change
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development of new technologies allowing factors of production to be used more effectively
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isoquants
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curve showing all possible combinations of inputs that yield the same output
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isoquant map
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graph combining a number of isoquants, used to describe a production function
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marginal rate of technical substitution (MRTS)
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amount by which the quantity of one input can be reduced when one extra unit of another input is used, so that output remains constant
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fixed proportions production function
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production function with L-shaped isoquants, so that only one combination of labor and capital can be used to produce each level of output
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returns to scale
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rate at which output increases as inputs are increased proportionately
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increasing returns to scale
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situation in which output more than doubles when all inputs are doubled
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constant returns to scale
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situation in which output doubles when all inputs are doubled
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decreasing returns to scale
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situation in which output less than doubles when all inputs are doubled
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accounting cost
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actual expenses plus depreciation charges for capital equipment
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economic cost
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cost to a firm of utilizing economic resources in production
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opportunity cost
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cost associated with opportunities forgone when a firm's resources are not put to their best alternative use
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sunk cost
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expenditure that has been made and cannot be recovered
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total cost (TC or C)
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total economic cost of production, consisting of fixed and variable cost
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fixed cost (FC)
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cost that does not vary with the level of output and that can be eliminated only by shutting down
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variable cost (VC)
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cost that varies as output varies
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amortization
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policy of treating a one-time cost expenditure as an annual cost spread out over some number of years
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marginal cost (MC)
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increase in cost resulting from the production of one extra unit of output
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average total cost (ATC)
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firm's total cost divided by its level of output
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average fixed cost (AFC)
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fixed cost divided by the level of output
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average variable cost (AVC)
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variable cost divided by the level of output
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user cost of capital
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annual cost of owning and using a capital asset, equal to economic depreciation plus forgone interest
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rental rate
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cost per year of renting one unit of capital
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isocost line
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graph showing all possible combinations of labor and capital that can be purchased for a given total cost
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expansion path
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curve passing through points of tangency between a firm's isocost lines and its isoquants
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long run average cost curve (LAC)
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curve relating average cost of production to output when all inputs, including capital, are variable
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short run average cost curve (SAC)
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curve relating average cost of production to output when level of capital is fixed
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long run marginal cost curve (LMC)
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curve showing the change in long run total cost as output is increased incrementally by 1 unit
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economies of scale
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situation in which output can be doubled for less than a doubling of cost
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diseconomies of scale
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situation in which a doubling of output requires more than a doubling of cost
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production transformation curve
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curve showing the various combinations of two different outputs (products) that can be produced with a given set of inputs
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economies of scope
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situation in which joint output of a single firm is greater than output that could be achieved by two different firms when each produces a single product
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diseconomies of scope
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situation in which joint output of a single firm is less than could be achieved by separate firms when each produces a single product
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degree of economies of scope
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percentage of cost savings resulting when two or more products are produced jointly rather than individually
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price taker
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firm that has no influence over market price and thus takes price as given
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free entry (or exit)
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condition under which there are no special costs that make it difficult for a firm to enter (or exit) an industry
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cooperative
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association of businesses or people jointly owned and operated by members for mutual benefit
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condominium
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housing unit that is individually owned by provides access to common facilities that are paid for and controlled jointly by an association of owners
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profit
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difference between total revenue and total cost
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marginal revenue
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change in revenue resulting from a one unit increase in output
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producer surplus
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sum over all units produced by a firm of differences between the market price of a good and the marginal cost of production
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welfare effects
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gains and losses to consumers and producers
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deadweight loss
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net loss of total (consumer + producer) surplus
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economic efficiency
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maximization of aggregate consumer and producer surplus
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market failure
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situation in which an unregulated competitive market is inefficient because prices fail to provide proper signals to consumers and producers
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import quota
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limit on the quantity of a good that can be imported
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tariff
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tax on an imported good
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specific tax
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tax of a certain amount of money per unit sold