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What is the firms goal?
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To maximize profit
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How do you solve to find the profit?
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Total Revenue-Total Cost
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What is the Total Revenue?
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The amount a firm receives from the sale of its output
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What is the Total Cost?
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The market value of the inputs a form uses in production
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What is an Explicit cost?
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Require an outlay of money *Paying wages to workers
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What is an Implicit Cost?
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Do not require a cash outlay *The opportunity cost of the owner's time
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Both explicit or implicit matter?
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True; The cost of something is what you give up to get it
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How do you find the Accounting Profit?
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Total Revenue - Total Explicit Cost
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How do you find the Economic Profit?
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Total Revenue - Total Cost (both explicit and implicit)
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How is accounting profit and economic profit different?
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Accounting profit ignores implicit costs, so its higher than economic profit
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Production function shows the relationship between?
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The quantity of inputs used to produce a good and the quantity of outputs of that good
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Production function can be represented by?
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A table, equation, or graph
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What is the Marginal product?
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Any input is the increase in output arising from an additional unit of that input, holding all other inputs constant
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Marginal product of labor
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^Q / ^L
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Why is MPL important?
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Rational people think at the margin
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What is Diminishing marginal production?
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The marginal product of an input declines as the quantity of the input increases (other things equal)
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What is Marginal Cost?
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Is the increase in Total Cost from producing one more unit MC=^TC/^Q
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What are Fixed Costs?
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Do not vary with the quantity of output produced *Cost of equipment, loan payments, rent
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What are Variable Cost?
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Vary with the quantity produced *Cost of material
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Total Cost (TC) is equal to
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Fixed Cost + Variable Cost
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What is the Average Total Cost equal to?
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The total cost divided by the quantity of output ATC= Total Cost / Quantity
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What is the Efficient Scale?
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The quantity that minimizes ATC
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When MC < ATC
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ATC is falling
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When MC > ATC
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ATC is rising
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The MC Curve crosses the ATC curve at?
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The ATC curve's minimum
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What is true about the Short Run?
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Some inputs are fixed these are fixed *Factories, land
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What is true about the Long Run?
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All inputs are variable *Firms can build more factories or sell existing ones
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The firm can change to a different factory size in the?
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Long run, but not in the short run
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In the economies of scale...
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The ATC falls as Q increases
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Constant returns to scale at?
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ATC stays the same as Q increases
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In the Diseconomies of scale?
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The ATC rises as Q increases
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Economies of scale occur when increasing production allows greater specialization..
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Workers more efficient hen focusing on a narrow task * more common when Q is low
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Diseconomies of scale are due to?
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coordination problems in large organization management becomes stretched, can't control costs More common when Q is high
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What is a characteristic of Perfect Competition?
answer
Many buyers and many sellers
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What is a characteristic of Perfect Competition?
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The goods offered for sale are largely the same
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What is a characteristic of Perfect Competition?
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Firms can freely enter or exit the market
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Each buyer and seller is a?
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Price taker - Takes the price as given
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How do you calculate Total Revenue?
answer
P X Q
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How do you calculate Average Revenue?
answer
TR/Q = P
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Marginal Revenue is the?
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The change in TR from selling one more unit MR= ^ TR/ ^Q
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In a perfectly competitive firm it can?
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Keep increasing its output without affecting the market price
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MR= P is only true when?
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Firms in perfectly competitive markets
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MR > MC
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Increase Q to raise profit
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MR < MC
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Reduce Q to raise profit
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MR = MC
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at the profit-maximizing Q
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The MC curve is the?
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Firm's supply curve
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Stay open is when?
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A short-run decision to remain open and continue to produce when P is less than ATC but greater than AVC *Still produce even when making a loss
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Shutdown is when?
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A short-run decision not to produce produce anything because of market conditions
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Exit happens when?
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A long-run decision to leave the market
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What is the cost of shutting down?
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Revenue loss = TR
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What are the benefits of shutting down?
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Cost savings = VC (firm must still pay FC) TR < VC
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Firms decision rule is?
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Shut down if P < AVC
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If P > AVC?
answer
Then firm produces Q where P=MC
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If P < AVC?
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Then Firms shuts down (Produces Q = 0)
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How do you define Sunk Cost?
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A cost that already been committed an docent be recovered
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Why is FC a sunk cost?
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The firm must pay its fixed costs whether it produces or shuts down
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New firm will only enter the market if?
answer
It is profitable to do so TR > TC
Enter if P > ATC
Enter if P > ATC
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Market Supply Assumption?
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All existing firms and potential entrants have identical costs
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Market Supply Assumptions?
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Each firm's cost do not change as other firms enter or exit the market
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Market Supply Assumptions?
answer
The number of firms in the market is..Fixed in the short run (FC) and Variable in the long run (free entry and exit)
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As long as P >- AVC?
answer
Each firm will produce its profit-maximizing quantity, where MR=MC
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Long-run equilibrium is?
answer
The process of entry or exit is complete--remaining firms earn zero economic profit
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Zero economic profit occurs when?
answer
P=ATC
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Since firms produce where _____ the Zero profit condition is _____?
answer
P=MR=MC; P=MC=ATC
Long run is P= Minimum ATC
Long run is P= Minimum ATC
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In zero-profit equilibrium?
answer
Firms earn enough revenue to cover these costs, accounting profit is positive
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The LR market supply curve is horizontal if?
answer
All firms have identical costs, and costs do not change as other firms enter or exit the market
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If P rises, firms with lower costs enter the market before?
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Those with higher costs; Supply curve slopes upward
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What is a monopoly?
answer
Is a firm that is the sole seller of a product without close substitutes
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What is market power in monopoly?
answer
The ability to influence the market price of the product it sells. *A competitive firm has no market power
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What is the main cause of monopolies?
answer
Barriers to entry
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Three sources of barriers to entry?
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A single firm owns a key resource *DeBeers owns most of the world's diamond mines
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Three sources of barriers to entry?
answer
The govt gives a single firm the exclusive right to produce the good *copyright laws
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Three sources of barriers to entry?
answer
Natural monopoly
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Natural monopoly is?
answer
A single firm can produce the entire market Q at lower cost than could serval firms
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A competitive firm is a _________, can sell as much as it wants at the market price?
answer
Price-taker
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Output effect is when?
answer
Higher output raises revenue
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Price effect is when?
answer
Lower price reduces revenue
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Like a competitive firm, a monopolist _________ profit by producing the quantity where ___________
answer
Maximizes; MR=MC
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The profit-maximizing Q is where?
answer
MR=MC
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With a competitive firm, the monopolist's profit equals?
answer
(P-ATC) x Q
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A monopoly firm is?
answer
Price-maker; not a price taker
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There is no ________ curve for monopoly?
answer
Supply
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What is price discrimination?
answer
Selling the same good at different prices to different buyers
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A firm can increase profit by charging a higher price to buyers with?
answer
Higher willingness to pay (WTP)
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In the real world, perfect price discrimination is not possible, why?
answer
No firm knows every buyer's WTP & Buyers do not announce it to sellers
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Marginal cost pricing?
answer
P=MC
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Average cost pricing?
answer
P=ATC
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Public ownership example?
answer
U.S. Postal Service; less efficient since no profit motive to minimize costs
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Public policy toward monopolies?
answer
Doing nothing; the foregoing politics all have drawback so the best policy may be no policy
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Oligopoly is when?
answer
Only a few sellers offer similar to identical products
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Monopolistic competition is when?
answer
Many firms sell similar but not identical products
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What is the difference between perfect competition and monopoly?
answer
Perfect competition many firms, identical products and monopoly is one firm
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What are characteristics of monopolistic competition?
answer
Many sellers, product differentiation, free entry and exit
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What is the product-variety externality?
answer
Surplus consumers get from the introduction of new product
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What is business-stealing externality?
answer
Losses incurred by existing firms when new firms enter market
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What is concentration ratio?
answer
The percentage of the market's total output supplied by its four largest firms
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The higher the concentration ratio?
answer
the less competition
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What is an oligopoly?
answer
A market structure in which only a few sellers offer similar or identical products *Video game system
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What is the strategic behavior in oligopoly?
answer
A firm's decisions about P or Q can affect other firms and cause them to react
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What is the game theory?
answer
The study of how people behavior in strategic situations
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Collusion is when?
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An agreement among firms in a market about quantities to produce or prices to charge
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Cartel is a?
answer
Group of firms acting in unison (t-mobile and verizon in the outcome collusion)
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Why do they exist if they are illegal?
answer
Because it is voluntary but nobody does because they are to powerful
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When cartel members come together and collude they essentially form a?
answer
Monopoly
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Why is it difficult for oligopoly firms to form?
answer
Because they have to uphold their agreements instead of the incentive to cheat
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Why is it not in their interest to continue cheat?
answer
Because they will continue to lose money
question
What is a Nash equilibrium?
answer
A situation in which economic participants interacting with on another each choose their best strategy given the strategies that all the other have have chosen
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If your doing this, what is your best response?
answer
Nash equilibrium
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What is the oligopoly output effect?
answer
If P>MC, increasing output raises profits
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What is the oligopoly price effect?
answer
Raising output increases market quantity, which reduces price and reduces profit on all units sold
question
If output effect > price effect?
answer
The firm increases production
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If price effect > output effect?
answer
The firm reduces production
question
What is dominant strategy?
answer
A strategy that is best for a player in a game regardless of strategies chosen by the other players
question
What is prisoners' dilemma?
answer
A game between two captured criminals that illustrates why cooperation is difficult even when it is mutually beneficial
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Market with two firms is called?
answer
Duopoly
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If two firms are going against each other what is the outcome?
answer
Because for perfect competition profit goes to zero
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If two firms are going against each other in a monopoly?
answer
Because the monopoly wants to make the most money possible