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profit maximization
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the assumption that firms select an output level so as to maximize profit (yeah, it's an obvious question)
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survivor principle
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the observation that in the competitive markets, firms that do not approximate profit-maximizing behavior fail, and the survivors are those firms that, intentionally or not, make the appropriate profit-maximizing decisions.
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price taker
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a firm or consumer who cannot affect the prevailing price through production and consumption decisions.
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average revenue
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total revenue divided by the output (WRITE ENTIRE PHRASE)
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AR
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the prevailing market price is the...
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AR
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symbol for average revenue
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marginal revenue
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the change in total revenue when there is a one-unit change in output (WRITE ENTIRE PHRASE)
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MR
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symbol for marginal revenue
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MR
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When the average revenue is constant (and its curve is thus flat and horizontal), AR =
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total revenue
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price times the quantity sold (TYPE FULL PHRASE)
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TR
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symbol for total revenue
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total profit
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the difference between total revenue and total cost (TYPE FULL PHRASE)
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π
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symbol for total profit
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π
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TR - TC =
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average profit per unit
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total profit divided by the number of units sold (WRITE ENTIRE PHRASE)
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π/q
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symbol for average profit per unit
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largest
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Profit is maximized at the output where total revenue exceeds total cost by the (smallest/largest) possible amount.
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MR
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In terms of per-unit curves, the output that miximizes profit in the short run is where MC =
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decreases
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If MC > MR, a firm's profit will increase if it (decreases/increases) output.
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MR
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In general, the rule for profit maximization is for MC =
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AVC
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In the short run, as long as AR = BLANK, then it is in the firm's interests to continue operation even if it is at a loss.
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short-run firm supply curve
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a graph of the systematic relationship between a product's price and a firm's most profitable output level.
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P
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MC = MR =
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shutdown point
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The minimum level of AVC is the...
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decreases
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A lower input price (decreases/increases) the MC.
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outwards
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If the MC decreases, it shifts (inwards/outwards).
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short-run industry supply curve
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the horizontal sum of individual firms' marginal cost curves.
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zero economic profit
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the point at which total profit is zero since price equals the average cost of production
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yes
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Should a firm continue operating at zero economic profit?
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equilibrium
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At long-run market BLANK, there is zero economic profit.
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zero economic profit
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LMC = LMR at... (DON'T WRITE "EQUILIBRIUM")
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yes
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If firm's cost curves differ, do they all still make long-run zero economic profit?
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opportunity costs
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If one's firm production factors increase in value while another's don't, they still remain in long-run zero market equilibrium since the BLANK of the first firm goes up. (PLURAL)
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long-run industry supply curve
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The long-run relationship between price and industry output, which depends on whether input prices are constant, decreasing, or increasing as the industry expands or contracts. (DON'T FORGET THE HYPHEN)
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constant-cost industry
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an industry in which expansion of output does not bid up input prices, the long-run average production cost per unit remains unchanged, and the long-run industry supply curve is horizontal. (DON'T FORGET THE HYPHEN)
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increasing-cost industry
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an industry in which expansion of output leads to higher production costs and the long-run supply curve slopes upwards. (DON'T FORGET THE HYPHEN)
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decreasing-cost industry
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A highly unusual (possibly non-existent) situation in which the long-run supply curve is downward sloping. (DON'T FORGET THE HYPHEN)
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no
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The constant-cost industry refers to the fact that a firm's cost curves do not shift. Does that mean that every firm has a horizontal LAC curve?
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no
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Is the long-run supply curve derived by summing LMC curves of an industry's firms?
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technology
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The LS curve assumes BLANK is constant.
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no
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In reality, is an industry likely to fully attain a position of long-run equilibrium?
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owners of inputs
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As we move up a long-run cost curve, who benefits? (PLURAL, UNLESS THE ANSWER IS "NO ONE")
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equalize
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The tendency towards zero economic profit means that the rate of return on invested resources will tend to BLANK across industries.
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LS
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In deriving the BLANK curve, one assumes that a short-run equilibrium was first established and then long run forces came into play. (JUST TYPE ABBREVIATION/SYMBOL)
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zero
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Economic profit is BLANK all along a competitive industry's long-run supply curve. (TYPE ENTIRE WORD OR PHRASE)
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uniform
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If firms produce a homogeneous product, then there will be a BLANK price.
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π
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TR - C =
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monopoly
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A market with a single seller.
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monopoly power
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some ability to set price above the marginal cost
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price maker
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a monopoly that supplies the total market and can choose any price along the market demand curve that it wants
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price taker
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a firm in a competitive market
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AR
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The demand curve is the same as the BLANK curve.
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horizontal
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A competitive firm has a (horizontal/negative) demand curve.
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negative
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A monopoly has a (horizontal/negative) demand curve)
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no
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The demand curve's slope depends on the market setting, but does the output-decision rule for maximizing profit?
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monopoly
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If price must be lowered to sell more output, the firm is a BLANK.
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TC
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In a monopoly, profit is maximized at the output where TR exceeds BLANK by the largest possible amount.
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TR
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In a monopoly, profit is maximized at the output where BLANK exceeds TC by the largest possible amount.
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η
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symbol for the elasticity of demand
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1/η
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For a monopoly, (P-MC)/P =
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P
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For a monopoly, MC/[1-(1/η)] =
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supply
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In simple terms, a monopoly has no BLANK curve.
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no
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If the LAC curve lies entirely above the D curve, can a monopoly make a profit?
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elastic
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A monopoly's demand curve is (elastic/inelastic/unit elastic) where MR is positive.
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unit elastic
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A monopoly's D curve is (elastic/inelastic/unit elastic) where MR is zero.
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inelastic
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When a monopoly's demand curve is (elastic/inelastic/unit elastic where MR is negative.
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D
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For monopolies, the slope of the MR curve is, in absolute value, exactly twice the slope of the BLANK curve. (JUST TYPE LETTER)
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elastic
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A profit-maximizing monopolist will always be selling at a price where demand is (elastic/inelastic/unit elastic).
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Learner index
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a means of measuring a firm's monopoly power that takes the mark-up of price over marginal cost expressed as a percentage of a product's price.
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(P-MC)/P
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The Learner Index of Monopoly Power formula
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no
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If a market demand curve is perfectly elastic, do any individual supplies have any monopoly power?
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true
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The monopoly power possessed by one firm is limited the greater the number of rival firms. True or false?
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demand
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Among the factors that determine the extent of a firm's monopoly power are the elasticity of the market BLANK curve and the elasticity of the supply by other firms, and the number of rival firms. (WRITE ENTIRE WORD)
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supply
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Among the factors that determine the extent of a firm's monopoly power are the elasticity of the market demand curve and the elasticity of the BLANK by other firms, and the number of rival firms. (WRITE ENTIRE WORD)
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barrier to entry
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any factor that limits the number of firms operating in a market and thereby serves to promote monopoly power
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absolute cost advantage
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a situation in which an incumbent firm's production cost (its LATC) is lower than potential rivals' production costs at all relevant output levels.
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economies of scale
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a situation in which a firm can increase its output more than proportionally to its total input cost.
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natural monopoly
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an industry in which production cost is minimized if one firm supplies the entire output. this occurs in economies of scale
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product differentiation
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a means by which consumers perceive the product sold by an incumbent firm to be superior to that offered by prospective rivals.
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regulatory barriers
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barriers to entry created by the government through vehicles such as patents, copyrights, franchises, and licenses.
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barriers of entry
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The four types of BLANK are absolute cost advantage, economies of scale, product differentiation, and regulatory barriers. (PLURAL)
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higher
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In general, prices are (lower/higher) where there are bans on advertising.
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true
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If a possible new entrant can come into the market at a specific price, the monopoly cannot ever charge more than this price (and be successful). True or false?
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constant
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A horizontal supply curve means that there is BLANK average cost.
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monopoly
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For the same demand and cost conditions, price will be higher and output lower under a (monopoly/free-market competition).
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deadweight loss
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Graphically, the area of the excess of value over cost associated with a monopoly increasing output is the societal BLANK due to the restriction of output.
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static analysis
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a form of economic analysis that looks at the efficiency of a market at any one point in time.
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dynamic analysis
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a form of economic analysis that looks, over time, at the efficiency of a market.
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innovation
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A major factor of BLANK is that a firm that creates a new product knows it will (at least temporarily) receive a monopoly for it.
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dynamic
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In general, monopolies appear to help society more when viewing through (dynamic/static) analysis.
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antitrust laws
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a series of codes and amendments intended to promote a competitive market environment. (PLURAL)
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R
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For a monopoly, P * Q =
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price discrimination
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The practice of charging different prices for the same product when there is no difference to the producer in supplying the product.
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first-degree price discrimination
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a policy in which each unit of output is sold for the maximum price a consumer will pay. (DON'T WRITE PERFECT)
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perfect
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Another word for first-degree price discrimination is BLANK price discrimination
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second-degree price discrimination
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the use of a schedule of prices such that the price per unit declines with the quantity purchased by a particular consumer. (DON'T WRITE BLOCK PRICING)
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block pricing
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another word for second-degree price discrimination
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block
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BLANK pricing creates a step-like price curve.
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third-degree price discrimination
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a situation in which each consumer faces a single price and can as much as desire at that price, but the price differs among categories of consumers. (DON'T WRITE MARKET SEGMENTATION)
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market segmentation
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Another word for third-degree price discrimination
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monopoly power
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In order to use price discrimination, a firm must possess some degree of...
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resale
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arbitrage of a product among market segments
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resale
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In order to use price discrimination, BLANK must be impossible.
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marginal revenues
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In market segmentation, the firm divides output between the market segments so that the BLANK are equal. (WRITE FULL PHRASE, PLURAL)
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MC
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the most profitable output occurs where ΣMR intersects BLANK.
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ΣMR
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Symbol for the sum of different market segment's marginal revenue
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intertemporal price discrimination
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a form of third-degree price discrimination in which different market segments are willing to pay different prices, depending on the time at which they purchase a good
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third
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Intertemporal price discrimination is a type of (first/second/third)-decree price discrimination
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dumping
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A form of price discrimination where a firm charges a higher price in its domestic market than it charges abroad.
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time
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Intertemporal price discrimination creates multiple price curves for different BLANK frames
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no
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Does intertemporal price discrimination only apply when cost is constant?
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peak pricing
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a pricing policy in which different prices are charged for peak and off-peak periods.
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two-part tariff
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a form of second-degree price discrimination in which a firm charges consumers a fixed fee per time period for the right to purchase a product at a uniform per-unit price.
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second
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A two-part tariff is a form of (first/second/third)-degree price discrimination.
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budget lines
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a two-part tariff creates multiple BLANK (PLURAL)
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D
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a perfectly competitive firm maximizes price where MC = P =
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P
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a perfectly competitive firm maximizes price where MC = D =
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DWL
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symbol for deadweight loss
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DWL
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1/2(Price of Monopoly - Price of Competitive Firm)(Quantity of competitive firm - Quantity of Monopoly) =
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no
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If AVC < P, will a firm shutdown in the short-run?
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yes
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If AVC > P, will a firm shutdown in the short-run?
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yes
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If ATC > P, will a firm exit in the long run?
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no
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If ATC < P, will a firm exit in the long run?
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TR
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P * TQ =