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Industrial Organization
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study of how firm's decisions about prices and quantities depend on market conditions they face
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All you need to know about firm behavior is...
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Law of Supply
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What are key determinants of production and pricing decisions?
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Costs
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A firm's objective is commonly...
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to make money or maximize profit
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Total Revenue
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the amount a firm receives for the sale of its output
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Total Cost
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the market value of the inputs a firm uses in production
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Profit
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Total revenue minus costs
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Total Revenue =
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Quantity X Price
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Opportunity Cost
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all things forgone to acquire that item
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Explicit Costs
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input costs that require an outlay of money by the firm
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Implicit Costs
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input costs that do not require an outlay of money by the firm
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Distinction between ____ costs & ____ costs highlight important differences between how ____ & ____ analyze a business.
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explicit...implicit......economists...accountants
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Economists decisions are based on...
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both implicit and explicit costs
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Accountants decisions are based on...
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explicit costs
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Economic Profit =
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Total Revenue - Total Cost
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Accounting Profit =
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Total Revenue - Explicit Cost
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Economic Profit
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total revenue minus total cost, including both explicit and implicit costs
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Accounting Profit
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total revenue minus explicit cost
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Economic Profit is ___ than accounting profit
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LESS
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Production Function
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the relationship between quantity of inputs used to make a good and the quantity of output of that good
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Marginal Product
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the increase in output that arises from an additional unit of input
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Diminishing Marginal Product
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the property whereby the marginal product of an input declines as the quantity of the input increases
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Productions slope (RISE OVER RUN) tells change in ____ (RISE) for each additional ____ of labor (RUN)
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output...input
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Slope of production function measures the ___ of a worker
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Marginal Product
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Total-Cost-Curve
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two columns of data with quantity produced on the horizontal axis and total cost on the vertical axis
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Total cost is divided into...
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Fixed Cost & Variable Cost
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Fixed Cost
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costs that do not vary with the quantity of output produced
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Variable Costs
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costs that vary with the quantity of output produced
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Firm's Total Cost =
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Fixed + Variable Costs
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Cost of Unit =
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Firm's Costs / Quantity of Output Produced
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Average Total Cost (ATC) =
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Average Fixed Cost + Average Variable Cost
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Average Fixed Cost (AFC) =
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Fixed Cost / Quantity of Output Produced
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Average Variable Cost (AVC) =
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Variable Cost / Quantity of Output Produced
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Marginal Cost
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the increase in total cost that arises from an extra unit of production
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Marginal Cost (MC) =
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Change in Total Cost / Change in Quantity
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Cost Curves 3 Features
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1. Marginal cost rises with quantity of output
2. The average-total-cost curve is U-shaped
3. The marginal-cost curve crosses the average-total-cost curve at the minimum of average total cost
2. The average-total-cost curve is U-shaped
3. The marginal-cost curve crosses the average-total-cost curve at the minimum of average total cost
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Efficient Scale
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the quantity of output that minimizes average total cost
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The division of total costs between fixed & variable costs depends on the...
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time horizon
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Cost of factories in short-run
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Fixed Cost
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Cost of factories in long-run
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Variable Cost
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Economies of Scale
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property whereby long-run average total costs falls as quantity of output increases
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Dis-economies of Scale
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the property whereby long-run average total costs rises as quantity of output increases
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Constant Returns to Scale
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the property whereby long-run average stays the same as quantity of output increases
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Specialization
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permits each worker to become better at a specific task
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Coordination Problems
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more stretched the management team becomes, less effective managers become which decrease productivity
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Economists who argue that advertising enhances market efficiency suggest that celebrity advertising signals inferior product quality.
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True
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The debate over whether advertising serves a valuable purpose in society is definitely answered by economists who study the tastes and preferences of individuals.
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False
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Free entry eliminates long-run profits for firms in competitive and monopolistic industries
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True
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Firms in monopolistically competitive markets and monopolies can earn long-run profits due barriers to reentry
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False
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The profit that a monopolist earns represents a loss to society that is measured through deadweight loss
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False
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A monopolist's supply curve is horizontal
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False
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Variable costs usually change as the firm alters the quantity of output produced
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True
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Firms operating in perfectly competitive markets produce an output level where marginal revenue equals marginal cost
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True
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Average variable cost is equal to total variable cost divided by quantity of output
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True
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At the profit-maximizing quantity of output for a monopolist, average revenue, marginal revenue, and price are all equal
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False
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Variable costs equal fixed costs when nothing is produced
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False
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Suppose a firm is considering producing zero units of output. We call this exiting an industry in the short run and shutting down in the long run
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False
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Economists who argue that advertising enhances market efficiency suggest that celebrity advertising signals inferior product quality
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False
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If the marginal cost of producing the tenth unit of output is $3, and if the average total cost of producing the tenth unit of output is $2, then at ten units of output, average total cost is rising
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True
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A monopolist produces where P > MC = MR
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True
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Policymakers have generally come to accept the view that advertising enhances the efficiency of markets
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True
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When McDonald's opens a store in Dhaka, Bangladesh, it has a strong incentive to enforce product quality consistent with stores in the United States
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True
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All firms maximize profits by producing an output level where marginal revenue equals marginal cost for firms operating in perfectly competitive industries, maximizing profits also means producing an output level where price equals marginal cost
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True
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The marginal-cost curve intersects the average-total-cost curve at the output level where average fixed costs are zero
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False
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A firm currently producing 100 units of output per day. The manager reports tot the owner that producing the 100th unit costs the firm $5. The firm can sell the 100th unit for $4.75. The firm should continue to produce 100 units in order to maximize its profits (or minimize its losses)
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False
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Average total cost reveals how much total cost will change as the firm alters its level of production
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False
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Like competitive firms, monopolies charge a price equal to marginal cost
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False
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If the marginal cost of producing the tenth unit of output is $2.50, and if the average total cost of producing the tenth unit of output is $3, then at ten units of output, average total cost is rising
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False
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During the life of a drug patent, the monopoly pharmaceutical firm maximizes profit by producing the quantity at which marginal revenue equals marginal cost
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True
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Advertising during the Super Bowl is an example for information about quality contained primarily in the existence and expense of the advertising
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True
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A monopolist produces where P = MC = MR
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False
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If the marginal-cost curve is rising, then so is the average-total-cost curve
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False
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The socially efficient quantity is found where the demand curve intersects the marginal cost curve
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True
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Brand names are rarely used to convey information about product quality
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False
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The government of Italy will not allow any Hard Rock Cafe restaurants to open in Italy. Defenders of the efficiency of brand-name markets would argue that this has hindered restaurant market efficiency in Italy
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True
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Average total cost and marginal cost express information that is already contained in a firm's total cost
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True
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A firm is currently producing 100 units of output per day. The manager reports to the owner that producing the 100th unit costs the firm $5. The firm can sell the unit for $6. The firm should produce more than 100 units in order to maximize its profits (or minimize its losses)
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True
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A monopolist's supply curve is vertical
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False
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In the short run, a firm should exit the industry if its marginal cost exceeds its marginal revenue
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False
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The supply curve of a firm in a competitive market is the average variable cost curve above the minimum of marginal cost
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False
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There is general disagreement among economists about the role of advertising but there is widespread agreement about the role of brand names on market economy
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False
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The marginal-cost curve intersects the average-total-cost curve at the minimum point of the average-total-cost curve
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True
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Assume Jack receives all As in his classes last semester. If Jack gets all Bs in his classes this semester, his GPA may or may not fall
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True
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The Mikati Philippines Hard Rock Cafe has the exact same menu as the Hard Rock Cafe in New York. This is an example of a brand name enhancing market efficiency for U.S. tourists visiting the Philippines
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True
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When a profit-maximizing firm in a competitive market experiences rising prices, it will respond with an increase in production
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True
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Empirical evidence suggests that advertising usually leads to an increase in the price for advertised products
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False
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The average-total-cost curve reflects the shape of both the average-fixed-cost and average-variable-cost curves
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True
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The average-total-cost curve is unaffected by diminishing marginal product
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False
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A monopolist's profit is equal to (Price Marginal Cost) ? Quantity
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False
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Suppose a firm is considering producing zero units of output. We call this shutting down in the short run and exiting an industry in the long run
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True
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The deadweight loss for a monopolist equals one-half of its profits for any given level of output
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False
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A firm operating in a perfectly competitive industry will continue to operate in the short run but earn losses if the market price is less than that firms average variable cost but greater than the firms average fixed cost
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False
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Deadweight loss measures the loss in society's welfare that occurs because a monopolist can earn profits without the concern of new firms entering its industry
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False
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A firm operating in a perfectly competitive industry will continue to operate in the short run but earn losses if the market price is less than that firms average variable cost
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False
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The cost of producing an additional unit of a good is not the same as the average cost of the good
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True
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Deadweight loss measures the loss in society's welfare that occurs because a monopolist does not produce the socially efficient level of output
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True
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A firm operating in a perfectly competitive industry will continue to operate in the short run but earn losses if the market price is less than that firms average total cost but greater than the firms average variable cost
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True
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The government may not be able to improve the inefficiencies of a monopolistically competitive market
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True
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If advertising decreases the elasticity of demand for specific brand names of hard liquor, we would expect firms to be able to charge a larger markup over marginal cost
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True
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A monopolist does not have a supply curve because the firms decision about how much to supply is impossible to separate from the demand curve it faces
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True
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Economists are unanimous in their belief that advertising is socially inefficient
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False
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Like competitive firms, monopolies choose to produce a quantity in which marginal revenue equals marginal cost
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True
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A firms is currently producing 100 units of output per day. The manager reports to the owner that producing the 100th unit costs the firm $5. The firm can sell the 100th unit for $5. The firm should continue to produce 100 units in order to maximize its profits (or minimize its losses)
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True
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A firm operating in a perfectly competitive industry will shut down i n the short run but earn losses if the market price is less than that firms average variable cost
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True
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The marginal-cost curve intersects the average-total-cost curve at the minimum point of the marginal-cost curve
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False
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A firm will shut down in the short run if revenue is not sufficient to cover its variable costs of production
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True