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Quanity Demanded (Qd)
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The amount of a good a buyer is willing and able to purchase at a given price.
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Law of Demand
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Other things equal, the quantity demanded of a good decrease when the price of the good increases.
P (rises), Qd (decreases)
P (falls), Qd (increases)
P (rises), Qd (decreases)
P (falls), Qd (increases)
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Change in Quantity Demanded
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1. Shown as a movement along a stable demand curve.
2. Occurs ONLY when the price of the good itself currently changes.
2. Occurs ONLY when the price of the good itself currently changes.
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Change in Demand
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1. Shown as a shift of the demand curve.
Increase = shift right
Decrease = shift left
Increase = shift right
Decrease = shift left
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What shifts the demand curve (d)
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1. Income.
2. Prices of related goods.
3. Number of buyers.
4. Tastes.
5. Expectation (buyers)
2. Prices of related goods.
3. Number of buyers.
4. Tastes.
5. Expectation (buyers)
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Five causes of the Demand Curve
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1. Income
2. Prices of related goods
3. Number of buyers
4. Tastes
5. Expectations (buyers)
2. Prices of related goods
3. Number of buyers
4. Tastes
5. Expectations (buyers)
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Two types of Income
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1. Normal goods
2. Inferior goods
2. Inferior goods
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Normal goods
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Any good you buy more of with MORE income and less of with LESS income.
- Income (goes up) demand (goes up), shift right.
- Income (goes down) demand (goes down), shift left.
- Income (goes up) demand (goes up), shift right.
- Income (goes down) demand (goes down), shift left.
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Inferior goods
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Any good you buy more with LESS income and less of with MORE income
- Income (goes up) demand (goes down), shift left.
- Income (goes down) demand (goes up), shift right.
- Income (goes up) demand (goes down), shift left.
- Income (goes down) demand (goes up), shift right.
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Prices of Related goods (two types)
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1. Substitutes
2. Complements
2. Complements
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Substitutes
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Two goods are substitutes if an increase in price of one good leads to an increase in demand for the other good.
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Complements
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Two goods are complements when an increase in the price of one good decreases the demand for the other good.
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Tastes
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If you like something or hear good things about it, you buy more of it
- Demand shift right.
- Demand shift right.
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Expectations (buyers)
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If a buyer expects the price of a good to rise (fall) in the future, we will buy more(less) now.
- Demand shift right(left)
- Demand shift right(left)
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Number of buyers
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1. Number of buyers (goes up) demand (goes up), shift right.
2. Number of buyers (goes down) demand (goes down), shift left.
2. Number of buyers (goes down) demand (goes down), shift left.
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Quantity Supplied (Qs)
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Other things equal, The quantity supplied of a good increases when the price of the good increases.
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Law of Supply
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Other things equal, The quantity supplied of a good increases when the price of the good increases.
P (rises) Qs (rises)
P (falls) Qs (falls)
P (rises) Qs (rises)
P (falls) Qs (falls)
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Change in Quantity Supplied
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Shown as a movement along a stable supply curve.
(Occurs ONLY when the price of the good itself currently changes.)
(Occurs ONLY when the price of the good itself currently changes.)
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Change in Supply
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Shown as a shift of the supply curve.
Increase = shift right
Decrease = shift left
Increase = shift right
Decrease = shift left
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Four ways that Supply curve will shift
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1. Input prices
2. Technology
3. Expectations (buyers)
4. Number of buyers
2. Technology
3. Expectations (buyers)
4. Number of buyers
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Input Price
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Used to make the final product
1. Input price (rises) supply (falls), shift left.
2. Input price (falls) supply (rises), shift right.
1. Input price (rises) supply (falls), shift left.
2. Input price (falls) supply (rises), shift right.
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Technology Changes
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1. Technology advances = Supply (rises), shift right.
2. Technology decline = Supply (falls), shift left.
2. Technology decline = Supply (falls), shift left.
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Number of Seller
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1. Number of sellers (rises) supply (rises), shift right.
2. Number of sellers (falls) supply (falls), shift left.
2. Number of sellers (falls) supply (falls), shift left.
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To remove a Surplus...
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Seller will lower price until it reaches equilibrium.
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To remove a Shortage...
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The supplier will increase prices until it reaches equilibrium.
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Three steps in analyzing changes in equilibrium
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1. Determine whether the event affects the supply or demand curve.
2. Decide whether the curve shift left or right.
3. Use a supply and demand diagram to analyze the change in equilibrium price and quantity.
2. Decide whether the curve shift left or right.
3. Use a supply and demand diagram to analyze the change in equilibrium price and quantity.