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Total Revenue Formula
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price x quantity
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Average Revenue Formula
answer
total revenue / quantity
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Marginal Revenue Formula
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change in total revenue / change in quantity
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Price > Average Total Cost
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Firm is making a profit
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Price < Average Total Cost
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Firm is making a loss
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Price = Average Total Cost
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Firm is breaking even
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In the long run, if price is GREATER than average total cost, then firms will ___ the market
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Enter
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In the long run, if price is LESS than average total cost, then firms will ___ the market
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Exit
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If new firms enter the market, then the supply curve will shift to the ___ and ___ market price
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Right; decrease
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If existing firms exit the market, then the supply curve will shift to the ___ and ___ market price
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Left; increase
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Cost industry that has a horizontal long run supply curve... Average costs do not change as the industry expands
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Constant-cost industry
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Cost industry that has an upward sloping long run supply curve... Average costs increase as the industry expands
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Increasing-cost industry
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Cost industry that has a downward sloping long run supply curve... Average costs decrease as the industry expands
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Decreasing-cost industry
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In the long run, firms will enter the market until the marginal firm is earning
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zero economic profit
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A market is perfectly competitive if...
It has ___ buyers and sellers
It has ___ buyers and sellers
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many
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A market is perfectly competitive if...
All firms are selling ___ products
All firms are selling ___ products
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identitcal
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A market is perfectly competitive if...
Firms can enter the market with ___ barriers
Firms can enter the market with ___ barriers
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no
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Perfectly competitive firms should produce to the quantity where the difference between total revenue and total cost is
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as large as possible
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Profit formula
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(Price-Average Total Cost) x Q
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The supply curve for a firm in a perfectly competitive market in the short run is also the
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marginal cost curve
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Why do single firms face horizontal demand curves?
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Firms have no effect on market price because many firms are selling an identical product
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When is profit maximized?
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when marginal revenue = marginal cost
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Long run equilibrium occurs when the economic profit is
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zero
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No matter how much quantity changes, MR is ___ in a perfectly competitive market
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constant
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Profit maximizing level is when p=mc so...
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p=mr=mc
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Profit by unit formula
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(Profit/Q) = Price - ATC
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When is profit per unit, or average profit, maximized?
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At the minimum of Average Total Cost
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Graphically, where is profit maximization?
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where MC curve intersects MR curve
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Sunk costs
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fixed costs, irrelevant for decision to stay open or close
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When Total Revenue < Variable Costs then the seller should
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shut down
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When firms enter the market, supply ___ and prices ___
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increases; decrease
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When firms leave the market, supply ___ and prices ___
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decreases; increase
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Productive efficiency
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producing at the lowest possible cost
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Allocative efficiency
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the last unit provides a marginal benefit to consumers equal to the marginal cost of producing it