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Price makers
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Sellers that can set the price of a good
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Market power
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The ability to set the price
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Monopoly
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One seller of a good or service with no close substitutes
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Barriers to entry
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Circumstances that prevent potential competitors from entering market
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Legal market power
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Government.
Patent and copyright
Patent and copyright
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Patent
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Government granted permission to be sole producer and seller
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Copyright
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Government granted right
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Natural market power
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When a single firm obtains market power through natural barriers
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Key resources
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Essential for the production of a good or service
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Network externalities
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When a products value increases as more consumers use it ex.eBay, Facebook
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Natural monopoly
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Emerges because it enjoys economies of scale over a very large range of output
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Rent seeking and x-inefficiency
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Action of individuals or groups who spend resources to influence public policy In hopes of redistributing income to themselves from other. The cost and organizational slack in a monopoly resulting from the lack of competitive pressure to push costs down to their lowest possible level
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Price discrimination
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Charging different customers different prices for the same good or service when there are no different costs
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Perfect (first degree) price discrimination
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Customer is charged max he is willing to pay ex.ebay, car buying
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Second-degree price discrimination
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Consumers are charged different prices based on characteristics of the purchase ex. Cheap last min hotel room
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Third degree price discrimination
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Consumers are charged different prices based on the character of the customer or location ex.senior discount
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Anti-trust policy
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Government policies that try to prevent anti-competitive pricing, low quantities, and dead weight loss from emerging and dominating market
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Efficient or socially optimal price vs fair-returns price
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Price=MC
PRICE=ATC
PRICE=ATC
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Research and development
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...