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Price Elasticity of Demand
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-Measures how responsive quantity demanded is to price change; the percentage change in quantity demanded divided by the percentage change in price
-same answer if going from higher price to a lower price or the other way around
-makes not difference if measured in pounds, bushels, or tons
-makes not difference in currency used
-all that matters is the change in price
-price and quantity demanded are inversely related
-numerator and denominator have opposite signs; always results in a negative
-expressed as absolute value
-varies along the demand curve
-same answer if going from higher price to a lower price or the other way around
-makes not difference if measured in pounds, bushels, or tons
-makes not difference in currency used
-all that matters is the change in price
-price and quantity demanded are inversely related
-numerator and denominator have opposite signs; always results in a negative
-expressed as absolute value
-varies along the demand curve
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Price Elasticity Formula
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Percentage change in quantity demanded divided by the percentage change in price; the average quantity and the average price are used as bases for computing percentage changes in quantity and in price
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Inelastic Demand
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-A change in price has relatively little effect on quantity demanded; the percentage change in quantity demanded is less than the percentage change in the price; the resulting price elasticity has an absolute value less than 1.
-less revenue
-less revenue
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unit-elastic demand
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-The percentage change in quantity demanded equals the percentage change in price; the resulting price elasticity has an absolute values of 1.0
-revenue remains unchanged
-revenue remains unchanged
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elastic demand
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-a change in price has a relatively large effect on quantity demanded; the percentage change in quantity demanded exceed the percentage change in price; the resulting price elasticity has an absolute value exceeding 1.0.
-total revenue increases
-total revenue increases
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total revenue
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-price manipulated by quantity demanded at that price
-TR= p (price) x q (quantity demanded)
-a lower price increases quantity demanded
-lower price means producers get less for each unit sold, which tends to decrease overall revenue
-TR= p (price) x q (quantity demanded)
-a lower price increases quantity demanded
-lower price means producers get less for each unit sold, which tends to decrease overall revenue
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linear demand curve
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-a straight-line demand curve; such a demand curve has a constant slope but usually has a varying price elasticity
-constant slope
-different elasticity
-becomes less elastic as we move downward
-D upper half: elastic (E>1), a lower P increases TR
-D lower half: inelastic (E<1), a lower P decreases TR
-D midpoint: unit elastic (E=1)
-constant slope
-different elasticity
-becomes less elastic as we move downward
-D upper half: elastic (E>1), a lower P increases TR
-D lower half: inelastic (E<1), a lower P decreases TR
-D midpoint: unit elastic (E=1)
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perfectly elastic demand curve
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-a horizontal line reflecting a situation in which any price increase would reduce quantity -demanded to zero; the elasticity has an absolute value of infinity
-consumers demanded all quantity offered for sale at p, but demanded nothing at price above p
-consumers demanded all quantity offered for sale at p, but demanded nothing at price above p
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perfectly inelastic demand curve
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-a vertical line reflecting a situation in which any price change has no effect on the quantity demanded; the elasticity value is zero
-Vertical; E=0
-'price is no object'
-consumers demanded Q regardless of the price
-Vertical; E=0
-'price is no object'
-consumers demanded Q regardless of the price
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unit-elastic demand curve
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-Everywhere along the demand curve, the percentage change in price causes an equal but offsetting percentage change in quantity demanded, so total revenue remains the same; the elasticity has an absolute value of 1.0
-% change in P causes an exact opposite % change in Q
-total revenue is the same for each p-q combination
-% change in P causes an exact opposite % change in Q
-total revenue is the same for each p-q combination
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constant-elasticity demand curve
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-the type of demand that exists when price elasticity is the same everywhere along the curve' the elasticity value is unchanged
-horizontal E=infinity
-consumers do not tolerate P increases
-horizontal E=infinity
-consumers do not tolerate P increases
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price elasticity of supply
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-measures the responsiveness of quantity supplied to a price change; the percentage change in quantity supplied divided by the percentage change in price
-if the price increases then the quantity supplied increases
-P and Q move in the same direction so the price elasticity of supply is a positive number
-if the price increases then the quantity supplied increases
-P and Q move in the same direction so the price elasticity of supply is a positive number
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inelastic supply
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-a price change has relatively little effect on quantity supplied; the percentage change in quantity supplied is less than the percentage change in price; the price elasticity of supply is less than 1.0
-Es between 0 and 1
-Es between 0 and 1
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unit-elastic supply
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-the percentage change in quantity supplied equals the percentage change in price; the price elasticity of supply equals 1.0
-Es=1
-Es=1
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elastic supply
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-a price change has a relatively large effect on quantity supplied; the percentage change in quantity supplied exceeds the percentage change in price; the price elasticity of supply exceeds 1.0
-Es greater than 1
-Es greater than 1
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perfectly elastic supply curve
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-a horizontal line reflecting a situation in which any price decrease drops the quantity supplied to zero; the elasticity value is infinity
-horizontal: Es= infinity
-producers supply 0 at a price below P
-firms supply any amount of output demanded at p, but supply 0 at prices below p
-horizontal: Es= infinity
-producers supply 0 at a price below P
-firms supply any amount of output demanded at p, but supply 0 at prices below p
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perfectly inelastic supply curve
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-a vertical line reflecting a situation in which a price change has no effect on the quantity supplied; the elasticity value is zero
-Vertical: Es=0
-goods in fixed supply
-quantity supplied is independent of the price
-Vertical: Es=0
-goods in fixed supply
-quantity supplied is independent of the price
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unit-elastic supply curve
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-a percentage change in price causes an identical percentage change in quantity supplied; depicted by a supply curve that is a straight line from the origin; the elasticity value equals 1.0
-% change in p causes an exact opposite % change in quantity
-S curve is a ray from the origin
-any % change p results in the same % change q supplied
-% change in p causes an exact opposite % change in quantity
-S curve is a ray from the origin
-any % change p results in the same % change q supplied
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income elasticity value of demand
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-the percentage change in demand divided by the percentage change in consumer income; the value is positive for normal goods and negative for inferior goods
-normal goods:
-income inelastic:
-elasticity between 0 and 1
-necessities
-Income elastic
-elasticity >1
-luxuries
-normal goods:
-income inelastic:
-elasticity between 0 and 1
-necessities
-Income elastic
-elasticity >1
-luxuries
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cross-price elasticity of demand
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the percentage change in the demand of one good divided by the percentage change in the price of another good; it's positive for substitutes, negative for compliments, and zero for unrelated goods.
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elasticity
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a measure of responsiveness
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When Ed (price elasticity of demand) is greater
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-the greater the availability of substitutes, and the more similar the substitutes
-the more important the good as a share of the consumer's budget
-the longer the period of adjustment (time)
-demand becomes more elastic over time
-the more important the good as a share of the consumer's budget
-the longer the period of adjustment (time)
-demand becomes more elastic over time
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elasticity estimates
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short run:
-consumers have little time to adjust
long run:
-consumers can fully adjust to a price change, more elastic in the long run
-consumers have little time to adjust
long run:
-consumers can fully adjust to a price change, more elastic in the long run
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determinants of supply elasticity (Es is greater when...)
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-if the marginal cost rises slowly as output expands
-the longer the period of adjustment (time)
-the longer the period of adjustment (time)
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substitutes
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-if the increase of the price of one good leads to the increase in the demand for another good, their cross-price elasticity is positive and the two goods are substitutes
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complements
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-if an increase in the price of one good leads to the decrease in the demand for another, their cross-price elasticity is negative and the goods are complements.
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total unity
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the total satisfaction you derive from consumption; this could refer to either your total unity of consuming a particular good or your total unity from all consumption
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marginal unity
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the change in your total unity from a one-unit change in your consumption of a good
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law of diminishing marginal unity
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the more of a good a person consumes per period, the smaller the increase in total unity from consuming one more unit, the other things constant
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consumer equilibrium
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the condition in which an individual consumer's budget is exhausted and the last dollar spent on each good yields the same marginal utility: therefore, utility is maximized
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marginal valuation
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the dollar value of the marginal unity derived from consuming each additional unit of a good
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consumer surplus
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the difference between the most a consumer would pay for a given quantity of a good and what the consumer actually pays
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explicit cost
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opportunity cost of recourses employed by a firm that takes the form of cash payments
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implicit cost
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a firm's opportunity cost of using its own resources or those provided by its owners without a corresponding cash payment
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accounting profit
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a firm's total revenue minus its explicit costs
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economic profit
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a firm's total revenue minus its explicit and implicit costs
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normal profit
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the accounting profit earned when all resources earn their opportunity cost; equal to implicit cost
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variable resource
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any resource that can be varied in the short run to increase or decrease production
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fixed resource
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any resource that cannot be varied in the short run
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short run
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a period during which at least of a firm's resources is fixed
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long run
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a period during which all resources under the firm's control are variable
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law of diminishing marginal returns
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as more of a variable resource is added to a given amount of other resources, marginal product eventually declines and could become negative
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total product
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a firm's total output
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production function
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the relationship between the amount of resources employed and a firm's total product
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marginal production
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the change in total product that occurs when the use of a particular resource increase by one unit, all other resources constant
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increasing marginal returns
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the marginal product of a variable resource increasing as each additional unit of that resource is employed
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fixed cost
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any production cost that is dependent of the firm's rate of output
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variable cost
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any production cost that changes as the rate of output changes
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total cost
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the sum of fixed cost and variable cost, or TC= FC + VC
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marginal cost
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the change in total cost resulting from a one-unit change in output; the change in total cost divided by the change in output, or MC= change in TC/ the change in Q
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average variable cost
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variable cost divided by output or AVC= AFC + AVC
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economies of a scale
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forces that reduce a firm's average cost as the scale of operation increases in the long run
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diseconomies of scale
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forces that may eventually increase a firm's average cost as the scale of operation increases in the long run
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long-run average cost curve
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a curve that indicates the lowest average cost of production at each rate of output when the size, or scale, of the firm varies; also called the planning curve
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constant long-run average cost
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a condition that occurs if, over some range of output, long-run average cost neither increases nor decreases with changes in firm size
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minimum efficient scale
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the lowest rate of output at which a firm takes full advantage of economies of scale