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explicit cost
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opportunity cost of resources employed by a firm that takes the form of cash payments
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implicit cost
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a firm's opportunity cost of using its own resources or those provided by its owners without a corresponding cash payment
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accounting profit
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a firm's total revenue minus its explicit costs
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economic profit
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a firm's total revenue minus its explicit and implicit costs
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normal profit
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the accounting profit earned when all resources earn their opportunity cost; equal to implicit cost
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variable resource
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any resource that can be varied in the short run to increase or decrease production
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fixed resource
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any resource that cannot be varied in the short run
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short run
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a period during which at least one of a firm's resources is fixed
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long run
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a period during which all resources under the firm's control are variable
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law of diminishing marginal returns
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as more of a variable resource is added to a given amount of other resources, marginal product eventually declines and could become negative
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total product
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a firm's total output
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production function
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the relationship between the amount of resources employed and a firm's total product
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marginal product
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the change in total product that occurs when the use of a particular resource increases by one unit, all other resources constant
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increasing marginal returns
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the marginal product of a variable resource increases as each additional unit of that resource is employed
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fixed cost
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any production cost that is independent of the firm's rate of output
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variable cost
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any production cost that changes as the rate of output changes
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total cost
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the sum of fixed cost and variable cost, or TC = FC +VC
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marginal cost
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the change in total cost resulting from a one-unit change in output; the change in total cost divided by the change in output
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average variable cost
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variable cost divided by output, or AVC = VC/q
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average total cost
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total cost divided by output, or ATC = TC/q; the sum of average fixed cost and average variable cost, or ATC = AFC + AVC
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economies of scale
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forces that reduce a firm's average cost as the scale of operation increases in the long run
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diseconomies of scale
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forces that may eventually increase a firm's average cost as the scale of operation increases in the long run
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long-run average cost curve
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a curve that indicates the lowest average cost of production at each rate of output when the size, or scale, of the firm varies; also called the planning curve
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constant long-run average cost
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a condition that occurs if, over some range of output, long-run average cost neither increases nor decreases with changes in firm size
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minimum efficient scale
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the lowest rate of output at which a firm takes full advantage of economies of scale
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market structure
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important features of a market, such as the number of firms, product uniformity across firm's, firm's ease of entry and exit, and forms of competition
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perfect competition
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a market structure with many fully informed buyers and sellers of a standardized product and no obstacles to entry or exit of firms in the long run
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commodity
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a standardized product; a product that does not differ across producers, such as a bushel of wheat or an ounce of gold
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price taker
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a firm that faces a given market price and whose quantity supplied has no effect on that price; a perfectly competitive firm that decides to produce must accept, or "take," the market price
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marginal revenue (MR)
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the firm's change in total revenue from selling an additional unit; also a perfectly competitive firm's market price
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golden rule of profit maximization
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to maximize profit or minimize loss, a firm should produce the quantity at which marginal revenue equals marginal cost; this rule holds for all market structures
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average revenue (AR)
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total revenue divided by quantity, or AR = TR/q; in all market structures, equals market price
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short-run firm supply curve
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a curve that shows how much a firm supplies at each price in the short run; in perfect competition that portion of a firm's marginal cost curve that intersects and rises above the low point on its average variable cost curve
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short-run industry supply curve
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a curve that indicates the quantity supplied by the industry at each price in the short run; in perfect competition, the horizontal sum of each firm's short-run supply curve
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long-run industry supply curve
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a curve that shows the relationship between price and quantity supplied by the industry once firms adjust in the long run to any change in market demand
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constant-cost industry
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an industry that can expand or contract without affecting the long-run per-unit cost of production; the long-run industry supply curve is horizontal
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increasing-cost industry
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an industry that faces high per-unit production costs as industry output expands in the long run; the long-run industry supply curve slopes upward
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productive efficiency
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the condition that exists when production uses the least-cost combination of inputs; minimum average cost in the long run
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allocative efficiency
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the condition that exists when firms produce the output most preferred by consumers; marginal benefit equals marginal cost
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producer surplus
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a bonus for producers in the short run; the amount by which total revenue from production exceeds variable cost
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social welfare
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the overall wellbeing of people in the economy; maximized when the marginal cost of production equals the marginal benefit to consumers
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barrier to entry
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any impediment that prevents new firms from entering an industry and competing on an equal basis with existing firms
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patent
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a legal barrier to entry that grants the holder the exclusive right to sell a product for 20 years from the date the patent application is filed
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innovation
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the process of turning an invention into a marketable product
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price maker
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a firm with some power to set the price because the demand curve for its output slopes downward; a firm with market power
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deadweight loss of monopoly
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net loss to society when a firm with market power restricts output and increases the price
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rent seeking
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activities undertaken by individuals or firms to influence public policy in a way that increases their incomes
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price discrimination
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increasing profit by charging different groups of consumers different prices for the same product
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perfectly discriminating monopolist
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a monopolist who charges a different price for each unit sold; also called the monopolist's dream
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monopolistic competition
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a market structure with many firms selling products that are substitutes but different enough that each firm's demand curve slopes downward; firm entry is relatively easy
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excess capacity
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the difference between a firm's profit-maximizing quantity and the quantity that minimizes average cost; firms with excess capacity could reduce average cost by increasing quantity
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oligopoly
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a market structure characterized by so few firms that each behaves interdependently
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undifferentiated oligopoly
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an oligopoly that sells a commodity, or a product that does not differ across suppliers, such as an ingot of steel or a barrel of oil
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differentiated oligopoly
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an oligopoly that sells products that differ across suppliers, such as automobiles or breakfast cereal
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collusion
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an agreement among firms to increase economic profit by dividing the market and fixing the price
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cartel
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a group of firms that agree to coordinate their production and pricing decisions to reap monopoly profit
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price leader
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a firm whose price is matched by other firms in the market as a form of tacit collusion
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game theory
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an approach that analyzes oligopolistic behavior as a series of strategic moves and countermoves by rival firms
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prisoner's dilemma
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a game that shows why players have difficulty cooperating even though they would benefit from cooperation
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strategy
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in game theory, the operational plan pursued by a player
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payoff matrix
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in game theory, a table listing the payoffs that each player can expect from each move based on the actions of the other player
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dominant-strategy equilibrium
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in game theory, the outcome achieved when each player's choice does not depend on what the other player does
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duopoly
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a market with only two suppliers; a special type of oligopoly market structure
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Nash equilibrium
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a situation in which a firm, or a player in game theory, chooses the best strategy give the strategies chosen by others; no participant can improve his or her outcome by changing strategies even after learning of the strategies selected by other participants
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tit-for-tat
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in game theory, a strategy in repeated games when a player in one round of the game mimics the other player's behavior in the previous round; an optimal strategy for getting the other player to cooperate
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coordination game
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a type of game in which a Nash equilibrium occurs when each player chooses the same strategy; neither player can do better then a matching the other player's strategy