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Explicit Cost
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Opportunity cost of resources employed by a firm that takes the form of cash payments
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Implicit Cost
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A firm's opportunity cost of using its resources or those provided by its owners without a corresponding cash payment
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Accounting Profit
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A firm's total revenue minus its explicit costs
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Economic Profit
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A firm's total revenue minus its explicit and implicit costs
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Normal Profit
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The accounting profit earned when all resources earn their opportunity cost
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Variable Resources
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Any resource that can be varied in the short run to increase or decrease production
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Fixed Resource
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Any resource that cannot be varied in the short run
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Short Run
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A period during which at least one of a firm's resources is fixed (usually 3 months)
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Long Run
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A period during which all resources under the firm's control are variable
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Total Product
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The total output produced by a firm
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Production Function
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The relationship between the amount of resources employed and a firm's total product
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Increasing Marginal Returns
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The marginal product of a variable resource increases as each additional unit of that resource is employed
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Marginal Product
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The change in total product that occurs when the use of a particular resource increases by one unit, all other resources constant
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Law of Diminishing Marginal Returns
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As more of a variable resource is added to a given amount of a fixed resource, marginal product eventually declines and could become negative
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Fixed Cost
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Any production cost that is independent of the firm's rate of output
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Variable Cost
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Any production cost that changes as the rate of output changes
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Total Cost
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The sum of fixed cost and variable cost: FC + VC
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Average Variable Cost
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Variable cost divided by output: = VC/q
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Average Total Cost
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the sum of average fixed cost and average variable cost: = AFC + AVC
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Long-Run Average Cost Curve
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A curve that indicates the lowest average cost of production at each rate of output when the size, or scale, of the firm varies; also called the planning curve
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Economies of Scale
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Forces that reduce a firm's average cost as the scale of operation increases in the long run
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Diseconomies of Scale
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Forces that may eventually increase a firm's average cost as the scale of operation increases in the long run
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Constant Long-Run Average Cost
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A cost that occurs when, over some range of output, long run average cost neither increases nor decreases with changes in firm size
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Production Function
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Identifies the maximum quantities of a particular good or service that can be produced per time period with various combinations of resources, for a given level of technology.
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Isoquant Curve
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A curve that shows all the technologically efficient combinations of two resources, such as labor and capital, that produce a certain rate of output
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Marginal Rate of Technological Substitution (MRTS)
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The rate at which labor substitutes for capital without affecting output
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Isocost Line
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Identifies all combinations of capital and labor the firm can hire for a given total cost
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Expansion Path
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The line formed by connecting tangency points (page 164)
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Market Structure
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Important features of a market, such as the number of firms, product uniformity across firms, firms' ease of entry and exit, and forms of competition
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Perfect Competition
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A market structure with many fully informed buyers and sellers of a standardized product and no obstacles to entry or exit of firms in the long run
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Commodity
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A standardized product, a product that does not differ across producers, such as bushels of wheat or an ounce of gold
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Price Taker
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A firm that faces a given market price and whose quantity supplied has no effect on that price; a perfectly competitive firm
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Marginal Revenue
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The change in total revenue from selling an additional unit; in perfect competition, it is also market price.
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Golden Rule of Profit Maximization
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To maximize profit or minimize loss, a firm should produce the quantity at which marginal revenue equals marginal cost; holds for all market structures
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Average Revenue
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Total revenue divided by output, or =TR/q; in all market structures, it should equal the market price
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Short-Run Firm Supply Curve
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curve that shows the quantity a firm supplies at each price in the short run; in perfect competition, that portion of a firm's marginal cost curve that intersects and rises above the low point on its average variable cost curve
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Short-Run Industry Supply Curve
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A curve that indicates the quantity supplied by the industry at each price in the short run; in perfect competition, the horizontal sum of each firm's short-run supply curve
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Long-Run Industry Supply Curve
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A curve that shows the relationship between price and quantity supplied by the industry once firms adjust fully to any change in market demand
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Constant-Cost Industry
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An industry that can expand or contract without affecting the long run per-unit cost of production; the long-run industry supply curve is horizontal
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Increasing-Cost Industry
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An industry that faces higher per-unit production costs as industry output expands in the long run; the long run industry supply curve slopes upward
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Producer Efficiency
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The condition that exists when market output is produced using the least-cost combination of inputs; minimum average cost in the long run
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Allocative Efficiency
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The condition that exists when firms produce the output most preferred by consumers; marginal benefit equals marginal cost
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Producer Surplus
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A bonus for producers in the short run; the amount by which total revenue from production exceeds variable costs
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Social Welfare
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The overall well-being of people in economy; maximized when the marginal cost of production equals the marginal benefit to consumers