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utility
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level of satisfaction that people reveive from their choices
-individuals are the only judge on their own utility
-individuals are the only judge on their own utility
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Marginal Utility
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the additional utility provided by one additional unit of consumption
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diminishing marginal utility
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the pattern that each marginal unit of a good consumed provides less of an addition to utility than the previous unit
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rule for maximizing utility
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P1/P2 = MU1/MU2
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how changes in income affect consumer choices
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normal or inferior
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normal goods
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as income increases, quantity demanded increases
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inferior goods
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as income increases, quanitity demanded decreases
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how price changes affect consumer choices
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substituation and income effect
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substitution effect
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when a price changes, consumers buy less of the high prices good and more of the low priced good (always happens simultaneously with the income effect)
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Income effect
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a change in price affects the buying power of income (always happens simultaneously with the substitution effect)
-higher price = reduces buying power, usually means buying less of both goods (normal goods)
-lower price = buying power increases, usually means buying more of both goods
-higher price = reduces buying power, usually means buying less of both goods (normal goods)
-lower price = buying power increases, usually means buying more of both goods
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giffen good
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the theoretical possibility that a higher price for a good could lead to a higher quantity demanded
(lower p=lower d)
(lower p=lower d)
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backward-bending supply curve for labor
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the situation where high wage people can earn more by working less
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factors that affect amout income saved
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-high income vs low income
-age
-age
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life-cycle theory of savings
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the common pattern that many people save/borrow little in early life, save more in the middle of life, and then spend their savings later in life