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Elasticity
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A measure of how much one economic variable responds to changes in another economic variable.
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Price elasticity of demand
- Calculate
- Calculate
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The responsiveness of the quantity demanded to a change in price.
- % change of Q demanded DIVIDED by % change of P
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- % change of Q demanded DIVIDED by % change of P
-
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Price elasticity of demand
- Identify when demand is elastic, inelastic, or unit-elastic
- Identify when demand is elastic, inelastic, or unit-elastic
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- Elastic = Number is greater than 1, meaning demand changes a lot based on change in prices
- Inelastic = Number is less than 1, but greater than 0, meaning that the demand doesn't change much based on a change in price
- Unit-elastic = Number is 0, both demand and price change the exact same amount
- Inelastic = Number is less than 1, but greater than 0, meaning that the demand doesn't change much based on a change in price
- Unit-elastic = Number is 0, both demand and price change the exact same amount
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Price elasticity of demand
- Identify when demand is perfectly elastic or perfectly inelastic
- Identify when demand is perfectly elastic or perfectly inelastic
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- Perfectly elastic = Horizontal line
- Perfectly inelastic = Vertical line
- Perfectly inelastic = Vertical line
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Price elasticity of demand
- Calculate using the midpoint formula
- Calculate using the midpoint formula
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Midpoint Formula
- New MINUS old DIVIDED by average of old
- Quarter Pounder
- New MINUS old DIVIDED by average of old
- Quarter Pounder
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Determinants of price elasticity of demand
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- Availability of close substitutes, i.e. gasoline
- Passage of time, i.e. outdated technology
- Necessities versus luxuries, i.e. milk & eggs, vs. chips and candy
- Definition of the market, i.e. Kraft -> Mac n Cheese -> Pasta
- Share of a good in a consumer's budget, i.e. toothpicks
- Passage of time, i.e. outdated technology
- Necessities versus luxuries, i.e. milk & eggs, vs. chips and candy
- Definition of the market, i.e. Kraft -> Mac n Cheese -> Pasta
- Share of a good in a consumer's budget, i.e. toothpicks
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Understand the relationship between price elasticity and total revenue (TR)
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Total Revenue is the area between the 1st price set and the entire area below, and after the price cut, it is below the new price
- Inelastic = TR and Price move together
- Elastic = TR and Price move in opposite directions
- Inelastic = TR and Price move together
- Elastic = TR and Price move in opposite directions
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Understand how the price elasticity of demand changes along a demand curve
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Big hump curve
- At the top of the hump, it is unit elastic
- Anywhere to the left is elastic, anywhere to the right is inelastic
- At the top of the hump, it is unit elastic
- Anywhere to the left is elastic, anywhere to the right is inelastic
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Cross-price elasticity of demand
- Calculate
- Identify when two goods are substitutes or complements
- Calculate
- Identify when two goods are substitutes or complements
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The percentage change in quantity of one good divided by the percentage change in the price of another good.
- Quarter Pounder but of one good vs another
- If number is POSITIVE, they are substitutes
- If number is NEGATIVE, they are complements
- Quarter Pounder but of one good vs another
- If number is POSITIVE, they are substitutes
- If number is NEGATIVE, they are complements
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Income elasticity
- Calculate
- Identify when a good is a normal good (positive), necessity (positive and <1), luxury (positive and >1), or an inferior good (negative)
- Calculate
- Identify when a good is a normal good (positive), necessity (positive and <1), luxury (positive and >1), or an inferior good (negative)
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A measure of the responsiveness of quantity demanded to changes in income.
- Quarter Pounder but P is % income changed
- Normal (Positive number)
- Necessity (Positive number < 1)
- Luxury (Positive number but > 1)
- Inferior (Negative number)
- Quarter Pounder but P is % income changed
- Normal (Positive number)
- Necessity (Positive number < 1)
- Luxury (Positive number but > 1)
- Inferior (Negative number)
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Price elasticity of supply
- Calculate
- Identify when supply is elastic, inelastic, or unit-elastic
- Calculate
- Identify when supply is elastic, inelastic, or unit-elastic
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The responsiveness of the quantity supplied to a change in price.
- Elastic = Greater than 1
- Inelastic = Greater than 0 but less than 1
- Unit-elastic = Equal to 0
- Elastic = Greater than 1
- Inelastic = Greater than 0 but less than 1
- Unit-elastic = Equal to 0
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Technology
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The processes a firm uses to turn inputs into outputs of goods and services.
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Technological change
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A change in the ability of a firm to produce a given level of output with a given quantity of inputs.
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Short-run vs. long-run
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- Short-run: The period of time during which at least one of a firm's inputs is fixed.
- Long-run: The period of time during which a firm can vary all its inputs, adopt new technology, and increase or decrease the size of its physical plant.
- Long-run: The period of time during which a firm can vary all its inputs, adopt new technology, and increase or decrease the size of its physical plant.
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Explicit vs. implicit costs
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- Explicit Cost: A cost that involves spending money
Ex. Price of paper
- Implicit Cost : A non-monetary opportunity cost
Ex. Scaring employees away cause you're Michael Scott
Ex. Price of paper
- Implicit Cost : A non-monetary opportunity cost
Ex. Scaring employees away cause you're Michael Scott
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Total cost (TC)
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The cost of all the inputs a firm uses in production.
TC = VC + FC
TC = VC + FC
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Variable cost (VC)
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Costs that change as output changes.
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Fixed cost (FC)
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Costs that remain constant as output changes.
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Accounting vs. economic costs
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- Accounting costs: Explicit costs
Ex. More money spent, budgets could be ruined.
- Economist costs: Explicit + Implicit costs
Ex. Finding what is the best economic decisions, based on all factors of what is being spent.
Ex. More money spent, budgets could be ruined.
- Economist costs: Explicit + Implicit costs
Ex. Finding what is the best economic decisions, based on all factors of what is being spent.
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Accounting profit vs. economic profit
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- Accounting profits: Only the monetary benefits of a decision.
- Economist profits: All of the profits that will be made off a decision, including opportunity costs.
- Economist profits: All of the profits that will be made off a decision, including opportunity costs.
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Production function
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The relationship between the inputs employed by a firm and the maximum output the firm can produce with those inputs.
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Production costs (FC, AFC, VC, AVC, TC, ATC, MC)
- Calculate each of the above costs
- Calculate each of the above costs
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FC - Cost of pizza ovens
VC - Cost of workers
TC - Cost of both FC & VC
Average of cost is the number divided by the output
MC - The change in firm's TC after producing one more unit. Average of TC / Average of Q
MPL - The additional output a firm produces as a result of one more worker
VC - Cost of workers
TC - Cost of both FC & VC
Average of cost is the number divided by the output
MC - The change in firm's TC after producing one more unit. Average of TC / Average of Q
MPL - The additional output a firm produces as a result of one more worker
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Law of diminishing marginal returns (short-run concept)
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The principle that, at some point, adding more of a variable input (milk), such as labor, to the same amount of a fixed input (pancake mix), such as capital, will cause the marginal product (pancakes) of the variable input to decline.
Ex. Pancake mix example
Ex. Pancake mix example
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Relationship between Marginal and Average Product of Labor
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- When Marginal PL is greater than Average PL, APL must increasing.
- When MPL is less than APL, APL must be decreasing
- When MPL is less than APL, APL must be decreasing
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Total product, marginal product, average product (of labor)
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- Total is the actual amount of product that is being produced
- Marginal is the EXTRA amount of product that each extra "worker" adds based on how many they already have.
- Average calculates the AVERAGE units of output that each extra "worker" produces.
- Marginal is the EXTRA amount of product that each extra "worker" adds based on how many they already have.
- Average calculates the AVERAGE units of output that each extra "worker" produces.
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Shapes of cost curves
- Understand why each curve is shaped as it is
- Be able to draw
- Understand why each curve is shaped as it is
- Be able to draw
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- MC, ATC, AVC are all U shaped
- MC curve crosses through the BOTTOM of the ATC and AVC curves
- As output grows, AFC gets smaller
- As output grows, the gap between ATC and AVC shrinks
- MC curve crosses through the BOTTOM of the ATC and AVC curves
- As output grows, AFC gets smaller
- As output grows, the gap between ATC and AVC shrinks
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Understand the relationship between ATC and AVC as output increases
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As output increases, the difference between ATC and AVC decreases
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Long-run average total cost curve (LRATC)
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The lowest cost a firm is able to sell a product for, while the cost to produce it in the future are unpredictable.
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Economies of scale
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When a firm's LRAC falls, it will increase the quantity of the product sold
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Minimum efficient scale
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The level of output when all resources are being used up at the lowest possible cost.
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Constant returns to scale
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The situation in which a firm's long-run average costs remain unchanged as output increase
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Diseconomies of scale
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The situation in which a firm's long-run average costs rise as the firm increases output
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Perfectly competitive market
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-Many buyers and sellers
- All firms sell identical products
- No barriers to entry
- All firms sell identical products
- No barriers to entry
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perfect competition market structure
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- many firms
- identical products
- high ease of entry
- examples include growing wheat and poultry farming
- identical products
- high ease of entry
- examples include growing wheat and poultry farming
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monopolistic competition market structure
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- many firms
- differentiated products
- high easy of entry
- examples include clothing stores and restaurants
- differentiated products
- high easy of entry
- examples include clothing stores and restaurants
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oligopoly market structure
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- few firms
- identical or differentiated products
- low ease of entry
- examples are manufacturing computers and automobiles
- identical or differentiated products
- low ease of entry
- examples are manufacturing computers and automobiles
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monopoly market structure
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- one firm
- unique product type
- entry blocked
- examples are first class mail delivery or providing tap water
- unique product type
- entry blocked
- examples are first class mail delivery or providing tap water
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Price taker
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A buyer or seller that is unable to affect the market price, because they can't ask for a higher price, they must accept.
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Average revenue (AR)
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Total revenue divided by the quantity of the product sold
TR/Q
TR/Q
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Marginal revenue (MR)
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Change in total revenue from selling one more unit of a product change in total revenue/change in quantity
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Profit maximization
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- If MR is greater than MC, profit is increasing.
- If MR is less than MC, then profits are decreasing.
- If MR is less than MC, then profits are decreasing.
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Be able to graphically show a firm in perfect competition
- Earning a profit (P>ATC)
- Earning a profit (P>ATC)
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ATC hits Q below the market price
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Be able to graphically show a firm in perfect competition:
- Suffering a loss (P<ATC)
- Suffering a loss (P<ATC)
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ATC hits Q above the market price
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Be able to graphically show a firm in perfect competition
- Breaking even (P=ATC)
- Breaking even (P=ATC)
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ATC hits Q right at the market price