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Change in Demand
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E.G. due to a new marketing campaign.
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Change in Quantity Demanded
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Due to a change in supply.
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Change in Supply
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E.G. due to an improvement of technology
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Change in Quantity Supplied
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Due to a change in Demand.
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Equilibrium
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At P*, Qs=Qd
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Scarcity
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At P1, Qs < Qd
The condition in which available resources (land, labour, capital, entrepreneurship) are limited; they are not enough to produce everything that human beings need and want.
The condition in which available resources (land, labour, capital, entrepreneurship) are limited; they are not enough to produce everything that human beings need and want.
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Surplus
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At P1, Qs > Qd
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Consumer Surplus
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Instead of paying the higher price (P1), the consumer can pay the market price (P*). This is measured as additional utility for the good (the blue arrow).
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Producer Surplus
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Instead of earning the lower price (P1), the producer can earn the market price (P*). This is measured as additional benefit derived from producing the good (the blue arrow).
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Community Surplus
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A concept which implies that at all quantities until Q, both producers and consumers are more than satisfied with the market price (P).
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Price Elastic Demand
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An increase in price reduces total revenue, and vice versa
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Price Inelastic Demand
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An increase in price reduces total revenue, and vice versa
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Perfectly Elastic Demand
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Quantity Demanded is infinite at P1. A measure of the responsiveness of the quantity of a good demanded to a change in its price, given by the percentage change in quantity demanded divided by the percentage change in price. In general, if there is a large responsiveness of quantity demanded (PED > 1), demand is referred to as being elastic; if there is a small responsiveness (PED < 1), demand is inelastic.
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Perfectly Inelastic Demand
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Any change in price would have no effect on D.
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Substitute
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Can be classified as necessity or luxury
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Complement
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Qs = -C + dP
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Normal Good
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Qs = +C + dP
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Inferior Good
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Producers bear more of the weight than the consumers. Tax revenue is lower.
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Elastic Supply
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Consumers bear more of the weight than the producers. Tax revenue is higher.
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Inelastic Supply
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The consumers benefit less than producers. The subsidy produces a relatively high amount of additional units (Q2 - Q*).
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Tax incidence: Elastic Demand
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The consumers benefit more than producers. The subsidy is expensive when compared to the additional units produced (Q2 - Q*).
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Tax Incidence: Inelastic Demand
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Since price cannot be raised beyond Pc, the government might subsidize the product to eliminate the scarcity (shown by an increase in supply from S1 to Ssub.)
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Subsidy: Elastic Demand
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Since price cannot be lowered beyond Pf, the government might buy up the surplus (shown by an increase in demand from D1 to D2.)
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Subsidy: Inelastic Demand
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The green line intersects the highest point of the blue line, then intersects the X axis at the red line's highest point.
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Price Ceiling
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The blue line shows productive efficiency at its highest point (where the green line intersects it)
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Price Floor
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The red line stays the same. It is also represented by the space between the other two lines.
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Marginal Product
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The green line becomes less steep, then more steep, due to the law of eventually diminishing marginal returns.
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Average Product
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The blue line is produced by adding together the other two; it is a vertical translation of the green line.
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Total Fixed Costs
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The red line diminishes, but never becomes zero.
"a" (blue to green) is equal to "c" (red to axis)
b = d
(c/q1)=(d/q2)
"a" (blue to green) is equal to "c" (red to axis)
b = d
(c/q1)=(d/q2)
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Total Variable Costs
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The green line decreases, then increases due to the law of eventually diminishing marginal returns.
It gets closer to the blue line, but will never touch it.
It gets closer to the blue line, but will never touch it.
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Total Costs
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The blue line is the sum of the green and red lines.
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Average Fixed Costs
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The purple line fall, then rises. It intersects the blue and green lines at their lowest points.
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Average Variable Costs
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The blue line increases in a linear manner because the red line is horizontal.
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Average Total Costs
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The red line is actually 2 lines that are equal to each other.
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Marginal Costs
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The blue curve is maximised when the red curve = 0
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Total Revenue: Perfect Competition
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The light blue curve is the same as the demand curve and is negatively sloped.
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AR, MR: Perfect Competition
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The dark blue curve is derived from the light blue curve and is twice as steep.
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Total Revenue: Imperfect Competition
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Beyond Q1, MC > MR so TR declines
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Average Revenue: Imperfect Competition
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At Qpm, Ppm=Pcost
All costs are covered, with no extra
All costs are covered, with no extra
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Marginal Revenue: Imperfect Competition
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At Qpm, Pavc > Ppm
Losses are minimized by not producing
Losses are minimized by not producing
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Profit Maximisation
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At Qpm, Pavc < Ppm < Patc
Losses are minimized by producing
Losses are minimized by producing
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Break- Even Profit
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The firm produces until MR = 0
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Shutdown
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Where MC intersects AC, AC is minimized
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Operate at a Loss
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Movements along LRAC to Q3 result in lower costs
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Revenue Maximization
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Movements along LRAC beyond Q3 result in higher costs
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Productive Efficiency
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At Q3 further expansion does not lower costs.
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Increasing Returns To Scale (LR)
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Increases in in total output produced by an economy (real GDP) over time; may also refer to increases in real output (real GDP) per capita (or per person).
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Decreasing Returns to Scale (LR)
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Broad-based rises in the standard of living an well-being of a population, particularly in economically less developed countries. It involves increasing and reducing poverty, reducing income inequalities and unemployment, and increasing provision of and access to basic goods and services such as food and shelter, sanitation, education and heath care services.
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Constant Returns to Scale (LR)
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An economy where the means of production are privately held by individuals and firms. Demand and supply determine how much to produce, how/how many to produce, and for whom to produce.
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Economic growth
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The extra or additional benefit received from consuming one more unit of a good.
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Economic development
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The variables (other than price) that can influence supply, and that determine the position of a demand curve; a change in any determinant of demand causes a shift if the demand curve, which is referred to as a 'change in demand'.
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Free market economy (market economy)
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Two or more goods that satisfy a similar need, so that one good can be used in place of another. If two goods are substitutes, an increase in the price of one leads to an increase in the demand for the other.
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Marginal benefit
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In the context of demand an supply, occurs when the quantity of a good demanded is greater than the quantity supplied, leading to a shortage of the good.
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Non-price determinants of demand
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In the context of demand and supply, occurs when the quantity of a good demanded is smaller than the quantity supplied, leading to a surplus.
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Substitute goods
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A measure of the responsiveness of the demand for one good to a change in the price of another good; measured by the percentage change in the quantity of one good demanded divided by the percentage change in the price of another good. If XED > 0, the two goods are substitutes; if XED < 0, the two goods are complements.
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Excess demand
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A measure of the responsiveness of demand to changes in income; measured by the percentage change in quantity demanded divided by the percentage change in price.
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Excess supply
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%change in quantity demanded over %change in income
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Cross Elasticity of Demand (XED)
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A good the demand for which varies positively (or directly) with income; this means that as income increases, demand for the good increases.
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Income elasticity of demand (YED)
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A good the demand for which varies negatively (or indirectly) with income; this means that as income increases, the demand for the good decreases.
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Income elasticity of demand
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A measure of the responsiveness of the quantity of a good supplied to changes in its price, given by the percentage change in quantity supplied divided by the percentage change in price. In general, if there is a large responsiveness of quantity supplied (PES > 1), supply is referred to as being elastic; if there is a small responsiveness (PED < 1), supply is inelastic.
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Normal goods
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Refers to the difference between the highest prices consumers are willing to pay for a good and the price actually paid. In a diagram, it is shown by the area under the demand curve and above the price paid by consumers.
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Inferior goods
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Refers to the difference between the price received by firms for selling their good and the lowest price they are willing to accept to produce the good. In a diagram, it is shown as the area under the price received by producers and above the supply curve.
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Price elasticity of supply
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Taxes paid directly to the government tax authorities by the taxpayer, including personal income taxes, corporate income taxes and wealth taxes.
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Consumer surplus
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Taxes levied on spending to buy goods and services, called indirect because, whereas payment of some or all of the tax by the consumer is involved, they are paid to the government authorities by the suppliers (firms), that is, indirectly.
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Producer surplus
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An amount of money paid by the government to firms for a variety of reasons: to prevent an industry from failing, to support producers' incomes, or as a form of protection against imports (due to the lower costs and lower prices that arise from the subsidy). A subsidy given to a firm results in a higher level of output and lower price for consumers. May also be paid to consumers as financial assistance or for income redistribution.
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Direct tax
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Occurs when the market fails to allocate resources efficiently, or to provide the quantity and combination of goods and services mostly wanted by society. Market failure results in allocative inefficiency, where too much or too little of goods or services are produced and consumed from the point of view of what is socially most desirable.
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Indirect taxes
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Occurs when the actions of consumers or producers give rise to positive or negative side-effects on other people who are not part of these actions, and whose interests are not taken into consideration. Positive externalities give rise to positive side-effects; negative externalities to negative side-effects.
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Subsidy
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A type of externality where the side-effects on third parties are positive or beneficial, also known as 'spillover benefits'; to be contrasted with negative externality.
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Market failure
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Externality
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Positive externality
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