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opportunity cost
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the amounts of other goods and services that must be given up in order to obtain something
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Utility
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We measure the satisfaction gained from consuming a good or service with ________________
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Rational self interest
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Consumers who make choices based on utility and opportunity costs are acting in
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Marginal benefit
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the benefit that arises from an increase in something
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Marginal cost
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the opportunity cost that arises from this increase
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Microeconomics
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the study of choices that individuals and businesses make, the way these choices interact in markets, and the influence of governments
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Macroeconomics
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the study of the performance of the national and global economies
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Positive Statements
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testable
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Normative Statements
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an opinion, cannot be tested
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2 Economic problems
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1. We have finite resources
2. We have unlimited wants
2. We have unlimited wants
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land
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any natural resource used in production
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labor
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the physical or mental efforts that people devote to production
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Capital
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any tools, instruments, or buildings used to produce goods and services
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entrepreneurial ability
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the human resource that organizes labor, land, and capital into production
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production posibilities frontier (PPF)
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the boundary between those combinations of goods and services that can be produced and those that cannot
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Budget Constraint
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shows us what we're able to consume
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PPF (Production Possibilities Frontier)
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shows us what we're able to produce
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Marginal Analysis
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tells us what we must give up for a unit of a good or service
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Economic System
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a set of institutions and coordinating mechanisms
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Laissez-faire Capitalism
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the government is limited to protecting private property from theft and establishing an environment where contracts are enforced and people can buy and sell goods, services and resources
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Command System
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the gov owns nearly all property and resources and economic decisions are made by a central authority
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Market System
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where a central government uses incentives to influence markets primarily composed of individuals and firms making economic decisions
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3 Key Features of a Market System
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- 1.Private property
- 2.Freedom of enterprise and choice
- 3. Active, limited government
- 2.Freedom of enterprise and choice
- 3. Active, limited government
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Quantity Demanded
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how much people are willing to buy
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Demand Schedule
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shows the quantity demanded at each potential price level
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The Law of Demand
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other things remaining the same, there is a negative or inverse relationship between quantity demanded and price
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Substitution Effect
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when the price of a good rises, everything else remaining the same goes up
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Income Effect
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when your price goes up and your income is the same, you can now afford less
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Compliment good
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good that can be used with another good. If the price of a good goes up, its compliment goes down
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Substitutes
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a good that can be used for another good. If a good goes up, the demand for its substitute increases
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Allocative efficiency
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when quantities are produced on the PPF and where marginal benefit equals marginal cost
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Marginal Benefit to Society (MSB)
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the total benefit to society
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Supply is determine when:
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at the minimum price which producers would be willing to produce a good
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Public Goods
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goods that are provided usually by governments and used by everyone, or a large portion of society (usually a major cause of market failure)
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Marginal Private Benefit
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the benefit that a single consumer of a good or service receives from an additional unit
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Marginal External Benefit
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the benefit from an additional unit of a good or service that everyone else receives
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Externalities
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the costs or benefits that fall on someone other than the person choosing an action
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Elasticity
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the ratio of percentage changes along a curve
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Firms are price takers:
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most firms take the price set by the market
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Perfectly competitive market
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arises when there are many firms, selling an identical product, with many buyers and no exit restrictions
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Positive Economic Profit
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with opportunity costs factored in, this means positive economic profit implies the best use of the firm's resource
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Negative Economic costs
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opportunity cost exceeds revenue. There is a better alternative and the firm should close and move their resources
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what is the case when economic profits are zero
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the firms are earning the most they possibly can
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Profit
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the difference between revenue and costs
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2 Types of Cost
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1. Explicit
2. Implicit
2. Implicit
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Explicit Costs
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the mandatory payment made by a firm to an outsider to obtain a resource (explicit costs are opportunity costs)
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Implicit costs
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the monetary income a firm sacrifices when it uses a resource it owns rather than supplying the resource in the market
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Accounting Profit
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the total revenue of a firm less its explicit costs
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Economic profit
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the difference between revenue both explicit and implicit costs
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The utility maximizing rule
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the slope of the budget line is the price ratio
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Marginal rate of substitution (MRS)
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MRS =. -Px/Py
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Difference Curve
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the combination of two goods at which a consumer maximizes his or her utility given a limited amount to spend
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Indifference curves
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show all possible combinations of goods X and Y that a consumer is indifferent between
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Total cost
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the cost of all factors of production. it is the sum of fixed cost and variable cost
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Marginal Cost
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the increase in total cost that results from an increase in output
MC = change in Total cost/change in Quantity
MC = change in Total cost/change in Quantity
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Factors that change short run cost
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1. Technology: advanced technology may lower costs
2. Prices: Higher wages increase costs and cheaper capital will decrease cost
2. Prices: Higher wages increase costs and cheaper capital will decrease cost
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Fixed Resources
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don't change as you produce more
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Variable resources
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change with quantity produced
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Average product
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the total product divided by the quantity of labor employed
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Average product formula
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total product/units of labor
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Law of diminishing returns
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Marginal product eventually decreases
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Marginal product of labor
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the increase in total product resulting from a one-unit increase in the quantity of labor employed
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Total product
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the maximum output that a given quantity of labor can produce
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Pure monopoly
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arises when firms produce a good or service that has no close substitutes and there are strong barriers of entry into that market preventing other firms from entering
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Elastic Range
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where marginal revenue is positive
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Inelastic range
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where marginal revenue is negative
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monopolistic competition
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A market structure where firms compete by making a similar but slightly different product. These firms are price makers.
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Oligopoly
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a market in which a small number of firms compete
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Luxuries vs. Necessities
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the demand curve for a luxury is more elastic than the demand curve for a necessity
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Cross Price elasticity of demand
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= change in % quantity demanded/change in % other good's price
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positive cross price elasticity means:
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that goods are substitute
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negative cross price elasticity
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means that goods are complementary
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Income Elasticity of demand
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tells us how quantity demanded responds to changes in income
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Income Elasticity formula
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change in % quantity demanded / change in % income
1) greater than 1 = normal
2) between 0 and 1 = normal
3)negative = inferior goods
1) greater than 1 = normal
2) between 0 and 1 = normal
3)negative = inferior goods
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If demand is elastic then
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A decrease in price will increase total revenue. When price and total revenue move in opposite directions, demand is elastic
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If demand is inelastic then
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A price decrease will reduce total revenue. When price and total revenue more in the same direction, demand is inelastic.
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Calculating elasticity demanded using Mid Point
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{ (changes in quantity) divided by (sum of quantities divided by 2) }
divided by
{ (changes in price) divided by (sum of prices divided by 2) }
divided by
{ (changes in price) divided by (sum of prices divided by 2) }
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Causes of elasticity
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1) Substitutability
2) proportion of income
3) Time
2) proportion of income
3) Time
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Substitutability
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The larger the number of substitute goods available, the greater the price elasticity of demand. (Ex: very few substitutes for oil, so oil has a very inelastic demand)
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Proportion of Income
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The higher the price of a good relative to consumer income, the greater the price elasticity of demand. If you spend a large percentage of income on a good, demand is more elastic. (Ex: cars have elastic demand)
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Time
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If a long time has passed since a price change, you are likely to find or develop better substitutes, making demand more elastic
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Total Revenue
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Product Price (P) x Quantity sold (Q)
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Elastic Demand
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Product or resource demand whose price elasticity is greater than 1. This means the resulting change in quantity demanded is greater than the percentage change in price.
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Inelastic Demand
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Product or resource demand for which the elasticity coefficient for price is less than 1. This means the resulting percentage change in quantity demanded is less than the percentage change in price.
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Perfectly inelastic
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extreme situation in which a price change results in no change whatsoever in the quantity demanded
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Elasticity
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the ratio of percentage changes along a curve
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Fixed costs
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cost that don't change with the amount produced
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Variable costs
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costs that do not change with the amount produced
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total cost
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fixed costs plus variable costs
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Marginal cost
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addition cost of one additional output
(formula: change in total cost/ change in output)
(formula: change in total cost/ change in output)
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Average variable cost formula
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variable cost/quantity
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average fixed cost
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fixed cost/quantity
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Average total cost
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Total Cost / Quantity OR (Average Fixed Cost + Average Variable Cost)
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elasticity of supply formula
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% change in quantity supplied / % change in price
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Utility
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the benefit or satisfaction a person gets from the consumption of goods and services
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diminishing marginal utility
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As you consumer more and more of a good, the benefit and pleasure you get from the good decreases. In fact, marginal utility can even become negative.
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Utility Maximizing Price
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utility is maximized whenever consumer equilibrium is achieved
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The Paradox of Value
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Basic idea:
There are lots of things used for aesthetic purposes (diamonds, gold, silver, etc.) that have extremely high prices. There are also necessities for survival (food, water, etc.) that have much lower value. We know that prices are set by supply and demand. But demand, is set by people's marginal benefit.
Question:
Why would people pay high prices for diamonds, but not water? How does the concept of marginal utility help us answer this question?
Answer:
Because marginal utility is decreasing, water has extremely low marginal benefits, even though the total utility we get from water is very high. So the abundance of water (and low supply of diamonds) give us this price disparity, and resolve the paradox.
There are lots of things used for aesthetic purposes (diamonds, gold, silver, etc.) that have extremely high prices. There are also necessities for survival (food, water, etc.) that have much lower value. We know that prices are set by supply and demand. But demand, is set by people's marginal benefit.
Question:
Why would people pay high prices for diamonds, but not water? How does the concept of marginal utility help us answer this question?
Answer:
Because marginal utility is decreasing, water has extremely low marginal benefits, even though the total utility we get from water is very high. So the abundance of water (and low supply of diamonds) give us this price disparity, and resolve the paradox.