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explicit cost
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a cost that involves actually laying out money
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implicit cost
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does not require an outlay of money; it is measured by the value, in dollar terms, of benefits that are forgone
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accounting profit
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the business's total revenue minus the explicit cost and depreciation
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economic profit
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the business's total revenue minus the opportunity cost of its resources; usually less than the accounting profit
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implicit cost of capital
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the opportunity cost of the capital used by a business - the income the owner could have realized from that capital if it had been used in its next best alternative way
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normal profit
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An economic profit equal to zero. It is an economic profit just high enough to keep a firm engaged in its current activity.
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principles of marginal analysis
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states that every activity should continue until the marginal benefit equals the marginal cost
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marginal revenue
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the change in total revenue generated by an additional unit of output
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optimal output rule
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states that profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost
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marginal cost curve
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shows how the cost of producing one more unit depends on the quantity that has already been produced
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marginal revenue curve
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shows how marginal revenue varies as output varies
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production function
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the relationship between the quantity of inputs a firm uses and the quantity of output it produces
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fixed input
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an input whose quantity is fixed for a period of time and cannot be varied
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variable input
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an input whose quantity the firm can vary at any time
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long run
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the time period in which all inputs can be varied
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short run
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the period of time during which at least one of a firm's inputs is fixed
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total product curve
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shows how the quantity of output depends on the quantity of the variable input for a given quantity of the fixed input
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marginal product
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the additional quantity of output produced by using one more unit of that input
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diminishing returns to an input
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when an increase in the quantity of that input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input
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fixed cost
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a cost that does not depend on the quantity of output produced. It is the cost of the fixed input
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variable cost
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a cost that depends on the quantity of output produced; the cost of the variable input
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total cost
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the sum of the fixed cost and the variable cost of producing that quantity of output
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total cost curve
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shows how total cost depends on the quantity of output
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Average Total Cost (ATC)/average cost
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the total cost divided by the quantity of output produced
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U-shaped average total cost curve
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falls at low levels of output, then rises at higher levels
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Average Fixed Cost (AFC)
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the fixed cost per unit of output
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Average Variable Cost (AVC)
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the variable cost per unit of output
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minimum cost output
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the quantity of output at which the average total cost is the lowest -it corresponds to the bottom of the U-shaped average total cost curve
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average product
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the total product divided by the quantity of the input
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average product curve
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shows the relationship between the average product and the quantity of the input
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long run average total cost curve
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shows the relationship between output and average total cost when fixed cost has been chosen to minimize average total cost for each level of output
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economies of scale
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occurs when long run average total cost declines as output increases
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increasing returns to scale
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when output increases more than in proportion to an increase in all inputs
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minimum efficient scale
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the smallest quantity at which a firm's long-run average total cost is minimized
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diseconomies of scale
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when long-run average total cost increases as output increases
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decreasing returns to scale
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when output increases less than in proportion to an increase in all inputs
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constant returns to scale
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when output increases directly in proportion to an increase in all inputs
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sunk cost
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A cost that has already been incurred and that cannot be changed by any decision made now or in the future.
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price taking firm
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a firm whose actions have no effect on the market price of the good or service it sells
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price-taking customer
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a consumer who whose actions have no effect on the market price of the good or service he or she buys
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perfectly competitive market
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a market in which all market participants are price-takers
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perfectly competitive industry
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an industry in which firms are price-takers
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market share
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the fraction of the total industry output accounted for by that firm's output
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standardized product (commodity)
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when consumers regard the products of different firms as the same good
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free entry and exit
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when new firms can easily enter into the industry and existing firms can easily leave the industry
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monopolist
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the only producer of a good that has no close substitutes
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monopoly
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an industry controlled by a monopolist
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barrier to entry
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any factor that makes it difficult for a new firm to enter a market-protects monopolists
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natural monopoly
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exists when economies of scale provide a large cost advantage to a single firm that produces all of an industry's output
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patent
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gives an inventor a temporary monopoly in the use or sale of an invention
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copyright
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gives the sole right to profit from that work for a specified period of time
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Oligopoly
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an industry with only a small number of firms
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oligopolist
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a producer in an oligopoly
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imperfect competition
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No one firm has a monopoly, but producers can affect market prices.
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concentration ratio
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measures the percentage of industry sales accounted for by X largest firms
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Herfindahl-Hirschman Index (HHI)
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the square of each firm's share of market sales summed over the industry; gives a picture of the industry market structure
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monopolistic competition
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a market structure in which there are many competing firms in an industry, each firm sells a differentiated product, and there is free entry into and exit from the industry in the long run