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product market
answer
the market in which households purchase the goods and services that firms produce
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factor/resource market
answer
market in which firms purchase the factors of production from households
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demand
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the desire to own something and the ability to pay for it
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quantity demanded
answer
the amount of a good that buyers are willing and able to buy at a particular price and time
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law of demand
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as prices increase, quantity demanded decreases; as price decreases, quantity demanded increased
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supply
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the quantity of something that producers have available for sale
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quantity supplied
answer
the amount of a good that producers are willing and able to sell at a particular price and time
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law of supply
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as prices increase, quantity supplied increases; as price decreases, quantity demanded decreases
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equilibrium/market clearing price
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when quantity demanded = quantity supplied at the same time
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shortage
answer
quantity demanded exceeds quantity supplied at market price
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surplus
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quantity supplied exceeds quantity demanded at market price
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price ceiling
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a government imposed maximum price for a product
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price floor
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government imposed minimum price for a product
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sole proprietorship
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owned and operated by one person
easy to set up
lack of permanence & ease of exit
unlimited personal liability
easy to set up
lack of permanence & ease of exit
unlimited personal liability
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partnership
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a business owned by two or more people
gives more $ to start
allows specialization of labor
partner confrontation
unlimited personal liability
gives more $ to start
allows specialization of labor
partner confrontation
unlimited personal liability
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corporation
answer
A business that is owned by many investors and has their own legal identity
protected from personal liability
public give $ to expand & increase
lose control of business started
get "double taxed" (stock, dividends...)
protected from personal liability
public give $ to expand & increase
lose control of business started
get "double taxed" (stock, dividends...)
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horizontal merger
answer
companies that make the same product
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vertical merger
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one supplies the ingredient of the others product
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franchise
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when you pay a fee to someone to open their business
built in support
benefit from nationwide advertisement
name recognition
fees can be expensive
built in support
benefit from nationwide advertisement
name recognition
fees can be expensive
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conglomerate
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unrelated products
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multinational corporation
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a corporation that owns businesses in two or more countries
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perfect (pure) competition
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very many firms
homogeneous product
easy entry in market
no power
highly affichent
ex. agriculture
homogeneous product
easy entry in market
no power
highly affichent
ex. agriculture
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monopolistic competition
answer
many firms
differentiated product
relatively easy entry
some power
efficient
ex. retail, restaurants, shoes
differentiated product
relatively easy entry
some power
efficient
ex. retail, restaurants, shoes
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oligopoly
answer
few firms
differentiated product
not easy entry
limited power
less efficient
ex. soft drinks, cars, computer software
differentiated product
not easy entry
limited power
less efficient
ex. soft drinks, cars, computer software
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monopoly
answer
one firm
only product of its time
impossible entry
absolute power
inefficient
ex. patent drug
only product of its time
impossible entry
absolute power
inefficient
ex. patent drug
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barriers to entry
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things that make it difficult to enter the market
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product differentiation
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product can be made in different forms
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natural monopoly
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out of the ordinary- functions efficiently
very rare
very rare
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economies of scale
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as you produce more and more of something, the cheaper it becomes to produce
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collusion
answer
businesses working together to price fix
(illegal in the US)
(illegal in the US)
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cartel
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organization that works to fix prices and set production
practice collusion
practice collusion
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circular flow
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shows how resources and final goods and services flow through the economy
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five determinates of demand
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(tribe)
Tastes & preferences
Related goods prices
Income of consumer
# of Buyers
Expectations of consumers
Tastes & preferences
Related goods prices
Income of consumer
# of Buyers
Expectations of consumers
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six determinates of supply
answer
(rotten)
Resource prices
Other products prices
Taxes & subsidies
Technology
Expectations of producers
Number of sellers
Resource prices
Other products prices
Taxes & subsidies
Technology
Expectations of producers
Number of sellers
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increase in demand = _______________________
answer
increase in price, increase in quantity
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decrease in demand = _______________________
answer
decrease in price and quantity
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increase in supply = _______________________
answer
decrease in price and increase in quantity
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decrease in supply = _______________________
answer
increase in price and decrease in quantity
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binding price ceiling
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when the price ceiling is below the equilibrium price
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non-binding price ceiling
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when a price ceiling is above the equilibrium price
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binding price floor
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when the price floor is above the equilibrium price
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non-binding price floor
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when the price floor is above the equilibrium price
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elastic demand
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A situation in which consumer demand is sensitive to changes in price
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reasons for elastic demand
answer
substitues
time
necessity
% of income
time
necessity
% of income
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elasticity number
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less than 1 = inelastic
more than 1 = elastic
more than 1 = elastic
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normal good
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a good that consumers demand more of when their incomes increase
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inferior good
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a good that consumers demand less of when their incomes increase
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elastic demand formula
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5 chance in QD / % change in price
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price discrimination
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when you divide customers into groups on how much they can pay
ex. airline tickets
ex. airline tickets
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manufactures rebates
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printers, pay $100 rebate, those who fill out the form receive the money back
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types of non-price competition
answer
-advertising/image/status
-service level (chick-fil-a, amazon)
-physical characteristics
-location
-service level (chick-fil-a, amazon)
-physical characteristics
-location
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non-profit organization
answer
a business whose goal is to provide a service rather than to make a profit
ex. red cross, YMCA, must ministries
ex. red cross, YMCA, must ministries