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Law of Demand
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rule stating that more will be demanded at lower prices and less at higher prices; inverse relationship between price and quantity demanded
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Substitution Effect
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when consumers react to an increase in a good's price by consuming less of that good and more of a substitute good
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Income Effect
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refers to the change in the quantity of a product demanded by consumers due to a change in their income
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Law of Diminishing Marginal Utility
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the principle that consumers experience diminishing additional satisfaction as they consume more of a good or service during a given period of time
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5 Determinants of Demand
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number of Buyers
price of Related goods
amount of consumer Income
consumer Tastes and preferences
consumer Expectations
price of Related goods
amount of consumer Income
consumer Tastes and preferences
consumer Expectations
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Substitute Goods
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products or services that can be used in place of each other
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Complementary Goods
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two goods that provide more utility when consumed together than when consumed separately
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Normal Goods
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goods for which demand goes up when income is higher and for which demand goes down when income is lower; "name-brands"
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Inferior Goods
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goods for which demand tends to fall when income rises; "generic brands"
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Law of Supply
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the principle that suppliers will normally offer more for sale at high prices and less at lower prices
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6 Determinants of Supply
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Resource costs
changes in price of Other goods
changes in Technology
Taxes & subsidies
price Expectations
Number of sellers
changes in price of Other goods
changes in Technology
Taxes & subsidies
price Expectations
Number of sellers
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Quantity Supplied
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the amount of the good businesses provide at a specific price
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Supply
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the amount of a good or service offered for sale
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Equilibrium Price
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the price at which the amount producers are willing to supply is equal to the amount consumers are willing to buy
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Equilibrium Quantity
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the quantity at which the amount producers are willing to supply is equal to the amount consumers are willing to buy
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Surplus
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a situation in which quantity supplied is greater than quantity demanded
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Shortage
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a situation in which quantity supplied in less than quantity demanded
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Consumer Surplus
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difference between what a consumer is willing to pay for a good and the amount actually paid
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Producer Surplus
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difference between the lowest price a firm would be willing to accept for a good or service and the price it actually receives
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Double Shifts
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usually caused by independent causes, effect of price and quantity is ambiguous
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Price Floor
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a legal minimum on the price at which a good can be sold
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Price Ceiling
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a legal maximum on the price at which a good can be sold
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Deadweight Loss
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the reduction in economic surplus resulting from a market not being in competitive equilibrium
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Price Elasticity of Demand
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a measure of how much the quantity demanded of a good responds to a change in the price of that good, computed as the percentage change in quantity demanded divided by the percentage change in price
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The Total Revenue Test
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a means for determining whether demand is elastic or inelastic; If an increase in price causes an increase in total revenue, then demand can be said to be inelastic,
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Income Elasticity of Demand
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the responsiveness of demand to a change in income
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Cross-Price Elasticity of Demand
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the responsiveness of the quantity demanded for a good to a change in the price of another good
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Price Elasticity of Supply
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measures the responsiveness of quantity supplied to a change in price
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Benefits of Trade
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specialization, efficient use of world resources, increase world output, increase consumption, consumer choice with range of goods, increased competition, exploit economies of scale, technology transfer and economic development
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Tariff
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a tax on imported goods
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Quota
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a limit placed on the quantities of a product that can be imported
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Excise Tax
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a tax on the production or sale of a good
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Marginal Benefit
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the extra or additional benefit received from consuming one more unit of a good or service
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Marginal Cost
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the extra or additional benefit received from consuming one more unit of a good or service
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Utility Maximizing Rule
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the principle that to obtain the greatest utility, the consumer should allocate money income so that the last dollar spent on each good or service yields the same marginal utility