question
Which of the following statements is true about marginal analysis?
answer
Total cost is the sum of average fixed costs and average variable costs times the quantity produced.
question
Which of the following acts does not directly affect pricing decisions?
answer
Simpson-Marshall Act
question
Laura Spangler, of North Central Novelties, reduces the price of games sold to Robertson's Entertainment by 10 percent to allow for expenses associated with Robertson's promoting the games to consumers. This is an example of a ____ discount.
answer
trade
question
Refer to Scenario 19.1. What is the breakeven point in dollar sales volume?
answer
$1,920
question
Which of the following statements is true about the factors that affect pricing decisions?
answer
Marketers should set prices that are consistent with the organization's goals and mission.
question
Refer to Scenario 19.2. BASF is considering the problem of actual distance in delivering its product from the plant in Germany to some of its customers in China. Which pricing strategy would help overcome this problem?
answer
geographic
question
In conducting an assessment of her accounting firm, Paige discovers the following annual results: average charge per customer = $250; rent = $12,000; total billings = $150,000; employee compensation and benefits = $60,000; and other costs = $110,000. Given these results, Paige's profits would equal
answer
a loss of $32,000
question
A company trying to position itself as value oriented should not
answer
use premium pricing for its products
question
Marketers have no flexibility in setting prices under conditions of
answer
perfect competition
question
Which of the following prohibits price discrimination that lessens competition among wholesalers and retailers?
answer
Robinson-Patman Act
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