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scarcity
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prevents us from being able to completely fulfill our desires
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rationing
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criterion used to determine who will receive it and who will go without it
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capital
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human made resources
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economic theory
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establishes reference points indicating what to look for and how economic issues are interrelated
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opportunity cost
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highest valued alternative sacrificed
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economizing behavior
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result of purposeful or rational decision making
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utility
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the benefit or satisfaction that an individual expects from the choice of a specific alternative
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marginal
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when making a choice between 2 alternatives individuals focus on the difference in costs and benefits between alternatives
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secondary effects
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effects that may not be seen immediately (unintended consequences)
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scientific thinking
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developing a theory from basic principles and testing it against the real world
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positive economics
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attempts to determine "what is"
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normative economics
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"what ought to be"
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ceteris paribus
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"other things constant"
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fallacy of composition
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arguing that what is true for part is also true for the whole
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microeconomics
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focuses on decision making of consumers, producers, and resource suppliers operating at a narrowly defined market
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macroeconomics
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focuses on how the aggregation of individual micro-units affects our analysis and is concerned with prices, incentives, and outputs
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the law of demand
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there is an inverse relationship between the price of a good or service and the quantity of it that consumers are willing to purchase
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change in demand
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shift in entire demand curve
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change in quantity demanded
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movement along the demand curve
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opportunity cost of production
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sum of producers cost of each resource used to produce a good
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loses
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occur when the revenue derived from sales is insufficient to cover the opportunity cost of the resources used to produce a good or service
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law of supply
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there is a direct relationship between the price of a good or service and the amount of it that suppliers are willing to produce which means the price and quantity producers wish to supply move in the same direction
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equilibrium
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state in which conflicting forces of demand and supply are in balance
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economic efficiency
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all potential gains from trade have been realized
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efficiency of market organization is based upon
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1. competitive markets 2. well-defined and enforced private-property rights
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resource market
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market for inputs used to produce goods and services
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price ceiling
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legally established maximum price sellers can charge for a good or service
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2 ways sellers can raise their prices
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1. raise money price holding quality constant 2. hold money price constant reducing quality
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tax incidence
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method of distributing the burden of a tax
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tax base
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level or quantity of an economic activity that is taxed
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tax rate
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per-unit amount of tax percentage rate at which the economic activity is taxed
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deadweight loss
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loss from trade to buyers and sellers that occurs when tax is imposed
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who bears the tax weight when demand is relatively inelastic/supply is relatively elastic?
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buyers bear larger tax burden
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who bears the tax weight when demand is relatively elastic/supply is relatively inelastic
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sellers bear larger tax burden
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average tax rate
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tax liability divided by taxable income (percentage)
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progressive tax
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average tax rate rises with income
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proportional tax
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average tax rate is the same at all income levels
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regressive tax
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average tax rate falls with income
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marginal tax rate
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percentage of a dollar of income earned that must be paid in taxes
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laffer curve
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illustrates the relationship between tax rate and revenues
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subsidy
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payment either to the buyer or seller of a good/service usually a per-unit basis
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the law of diminishing marginal utility
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as consumption of a product increases the marginal utility will slowly decline
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marginal utility
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additional utility or satisfaction derived from consuming an additional unit of a good
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marginal benefit
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maximum price a consumer is willing to pay for an additional unit of a product
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price elasticity of demand
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percentage change in quantity demanded divided by the percentage change in the price that caused the change in quantity
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inelastic demand creates this type of demand curve
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steep
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elastic demand creates this type of demand curve
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flat
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normal good
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as income increases, so does the price of goods
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inferior good
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as consumer income rises the demand for the good falls
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price elasticity of supply
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percentage change in quantity supplied divided by the percentage change in the price that caused the change in quantity supplied
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residual claimants
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individuals who personally receive the excess, if any, revenue
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team production
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employees work together under the supervision of owner or owner's representative
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shirking
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working at less than the expected rate of productivity which reduces output
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principal agent problem
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agent and principal have varying objectives
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proprietorship
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business firm owned by individual who possesses the ownership right to profits and is personally liable for the firms debts
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partnership
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business firm owned by two or more individuals who possess ownership rights to the firm's profits and are personally liable for the debts of the firm
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corporation
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business firm owned by shareholders who possess ownership rights to the firm's profits, but liability of the firm is placed based upon limitations of the investment of the firm
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explicit costs
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payments by a firm to purchase the services of productive sources
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implicit costs
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opportunity costs associated with a firm's use of resources that it owns
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total cost
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explicit and implicit costs added
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opportunity cost of equity capital
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rate of return that must be earned by investors to encourage them to supply financial capital to the firm
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economic profit
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difference between firm's total revenues and its total costs (including explicit and implicit)
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normal profit rate
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zero economic profit, providing just the competitive rate of return on the capital (and labor) of owners, drawing more entry into the market
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accounting profits
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sales revenue minus expenses of a firm over a designated time period, usually 1 year
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short run (in production)
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period so short a firm is unable to vary some of its factors of production
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long run (production)
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period long enough to allow firm to vary all its factors of production
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total fixed costs
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sum of costs that don't vary with output
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average fixed cost
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total fixed cost divided by number of units produced
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average total cost
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total cost divided by number of units produced
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marginal cost
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change in total cost required to produce an additional unit
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law of diminishing returns
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as more and more units of a variable factor are applied to a fixed amount of other resources output will eventually increase by smaller and smaller amounts (constraint imposed by nature)
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total product
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total output of a good that is associated with each alternative utilization rate of a variable input
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marginal product
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increase in total product resulting from a unit increase in the employment of a variable input
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average product
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total product divided by the number of units of labor applied
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economies of scale
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reductions in the firm's per-unit costs associated with the use of large plants to produce a large volume of output
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constant returns to scale
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unit costs that are constant as the scale of the firm is altered, neither economies or diseconomies of scale are present
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sunk costs
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costs that have already been incurred as a result of past decisions