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elasticity
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responsiveness
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price elasticity of demand (ED) =
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percentage change in Q.D./percentage change in price
ex. price ↑ 5% Q.D. ↓ 2% ED = 2/5
↓ 5% ED = 5/5
↓ 10% ED = 10/5
ex. price ↑ 5% Q.D. ↓ 2% ED = 2/5
↓ 5% ED = 5/5
↓ 10% ED = 10/5
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remember, when given 2 of 3 (ED, ΔP, ΔQ) to find missing value...
answer
1. use ED equation
2. substitute values given as they are
3. use P ↑, Q.D. ↓ to determine arrow direction
P ↓, Q.D. ↑
2. substitute values given as they are
3. use P ↑, Q.D. ↓ to determine arrow direction
P ↓, Q.D. ↑
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ED > 1
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demand is elastic
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ED < 1
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demand is inelastic
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ED = 1
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demand is unit elastic
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ED = 0
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demand is perfectly inelastic
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ED = infinity
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demand is perfectly elastic
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percentage change =
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[(latest value - previous value)/previous value] x 100
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remember, when calculating percentage change...
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answer in % should indicate + or -
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mid-point formula =
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{(latest value - previous value)/[(latest value + previous value)/2]} x 100
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remember, when calculating mid-point...
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answer should be a % and should indicate + or -
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price elasticity of demand graph
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P x Q
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total revenue (TR) =
answer
↑ P, ↓ TR
↓ P, ↑ TR
↓ P, ↑ TR
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demand is elastic when... (TR test)
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↑ P, ↑ TR
↓ P, ↓ TR
↓ P, ↓ TR
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demand is inelastic when... (TR test)
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↑ in production of food grains
↑ supply
↓ price
demand is inelastic
TR ↓
↑ supply
↓ price
demand is inelastic
TR ↓
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technological improvements in agriculture
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1. availability of substitutes
lot = coke demand is elastic
few = gas demand is inelastic
2. necessity (inelastic) of luxury good (elastic)
3. portion or fraction of income spent on a good
small - paper towels - inelastic
large - car - elastic
4. time
short period - inelastic
long period - elastic
lot = coke demand is elastic
few = gas demand is inelastic
2. necessity (inelastic) of luxury good (elastic)
3. portion or fraction of income spent on a good
small - paper towels - inelastic
large - car - elastic
4. time
short period - inelastic
long period - elastic
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determinants of ED
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percentage change in Q.S./percentage change in price
ex. P ↑ 10% ES = 5/10
Q ↑ 5%
ex. P ↑ 10% ES = 5/10
Q ↑ 5%
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price elasticity of supply (ES) =
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supply is elastic
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ES > 1
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supply is inelastic
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ES < 1
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supply is unit elastic
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ES = 1
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supply is perfectly inelastic
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ES = 0
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supply is perfectly elastic
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ES = infinity
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1. Time
market period - Q.S. cannot be changed
perfectly inelastic
short run = fixed costs + variable costs
long run = variable - elastic
market period - Q.S. cannot be changed
perfectly inelastic
short run = fixed costs + variable costs
long run = variable - elastic
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price elasticity of supply graph
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percentage change in Q.D./percentage change in income
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determinants of ES
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income ↑ demand ↑
positive income elasticity of demand
positive income elasticity of demand
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income elasticity of demand =
answer
income ↑ demand ↓
↓ ↑
negative income elasticity of demand
↓ ↑
negative income elasticity of demand
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normal goods (income elasticity of demand)
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percentage change in Q.D. of good x/percentage change in Q.D. of good y
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inferior goods (income elasticity of demand)
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x y
D↑ P↑
↓ ↓
positive cross elasticity of demand
D↑ P↑
↓ ↓
positive cross elasticity of demand
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cross elasticity of demand =
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x y
D↓ P↑
↑ ↓
negative cross elasticity of demand
D↓ P↑
↑ ↓
negative cross elasticity of demand
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substitute goods (cross elasticity of demand)
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satisfaction
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complimentary goods (cross elasticity of demand)
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as one consumes more and more units of a given good, the additional satisfaction begins to decline
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utility maximization
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utils
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law of diminishing marginal utility
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add all the marginal utilities up to the current unit
ex. units marginal utility total utility
1 10 10
2 8 18
3 6 24
4 4 28
5 2 30
ex. units marginal utility total utility
1 10 10
2 8 18
3 6 24
4 4 28
5 2 30
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utility is measured in...
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MU = P
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to calculate total utility from marginal utility...
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MUx/Px = MUy/Py = ...
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utility maximization rule or rational spending rule
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a curve showing the different combinations of two products that yield the same satisfaction or utility to a consumer
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utility maximization rule for two or more goods
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a set of indifference curves, each representing a different level of utility, that together show the preferences of a consumer
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indifference curve (IC)
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point K
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indifference map
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total revenue - total cost
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equilibrium at tangency
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explicit costs (monetary payment is made) + implicit costs (no monetary payment is made)
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total profit =
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total revenue - explicit costs
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economic costs =
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total revenue - explicit costs - implicit costs
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accounting profit
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change in total product from current to previous data/change in units of labor from current to previous data
ex. units of labor total product marginal product
0 0
1 2 2
2 5 3
3 9 4
4 12 3
5 14 2
6 15 1
ex. units of labor total product marginal product
0 0
1 2 2
2 5 3
3 9 4
4 12 3
5 14 2
6 15 1
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economic profit =
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given fixed resources as we increase units of a variable resource then after a while marginal product will begin to decline
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to calculate marginal product...
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total product (Q)
total fixed cost (TFC) *given
total variable cost (TVC) given starts at 0
total cost (TC) = TFC + TVC
average fixed cost (AFC) = TFC/Q *starts at nothing
average variable cost (AVC) = TVC/Q *start at nothing
average total cost (ATC) = TC/Q *starts at nothing
marginal cost (MC) = change in TC/change in Q *starts at nothing
total fixed cost (TFC) *given
total variable cost (TVC) given starts at 0
total cost (TC) = TFC + TVC
average fixed cost (AFC) = TFC/Q *starts at nothing
average variable cost (AVC) = TVC/Q *start at nothing
average total cost (ATC) = TC/Q *starts at nothing
marginal cost (MC) = change in TC/change in Q *starts at nothing
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law of diminishing returns
answer
economics of scale - inputs ↑10% output ↑>10%
constant returns to scale - input ↑10% output ↑10%
diseconomics of scale - input ↑10% output ↑10%
constant returns to scale - input ↑10% output ↑10%
diseconomics of scale - input ↑10% output ↑10%
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law of diminishing returns table
answer
1. labor specialization
2. managerial specialization
3. efficient capital
4. advertising per unit
ex. output advertising per unit
1,000 $10,000 $10
↑2,500 $10,000 $5
2. managerial specialization
3. efficient capital
4. advertising per unit
ex. output advertising per unit
1,000 $10,000 $10
↑2,500 $10,000 $5
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total costs curve
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1. coordination problem
2. incentive problem
2. incentive problem
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average costs curve
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of economics of scale
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long-run average total cost curve
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cost that has been made and cannot be recorded
ignore sunk cost in decision making
ignore sunk cost in decision making
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economies of scale
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undefined
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reasons for economics of scale
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undefined
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reasons for deconomics of scale
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undefined
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natural monopoly exists bc...
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undefined
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sunk costs
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undefined