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profit
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total revenue minus total cost
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explicit costs
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Cost that requires an outlay of money
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total opportunity cost
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total explicit cost + total implicit cost
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implicit costs
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Measured by the value, in dollar terms, of the benefits that are forgone
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accounting profit
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total revenue minus total explicit cost
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economic profit
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total revenue minus opportunity cost, including both explicit and implicit costs
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implicit cost of capital
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the opportunity cost of the capital used by a business— reflects the income that could have been earned if the capital had been used in its next best alternative way
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normal profit
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economic profit equal to zero
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total revenue
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Price x Quantity
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marginal revenue
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Change in total revenue/ change in quantity of output
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Principal of Marginal Analysis
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every activity should continue until marginal benefit equals marginal cost
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optimal output rule
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profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost
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marginal cost curve
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Shows relationship between marginal cost and output
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Marginal revenue curve
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shows relationship between marginal revenue and output
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production function
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The quantity of output a firm produces depends on the quantity of inputs
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fixed input
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an input whose quantity is fixed for a period of time and cannot be varied
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variable input
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an input whose quantity the firm can vary at any time
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long run
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the time period in which all inputs can be varied
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short run
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the period of time during which at least one of a firm's inputs is fixed
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total product curve
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shows how the quantity of output depends on the quantity of the variable input, for a given quantity of the fixed input
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marginal product of labor
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the additional quantity of output from using one more unit of labor
Change in quantity of output/ change in quantity of labor
Change in quantity of output/ change in quantity of labor
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diminishing returns to an input
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when an increase in the quantity of that input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input. Negative slope
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fixed costs
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Cost that does not depend on the quantity of output produced
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variable costs
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Cost that depends on the quantity of output produced
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total cost
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fixed costs plus variable costs
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total cost curve
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shows how total cost depends on the quantity of output
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marginal cost
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change in total cost / change in quantity of output
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average total cost
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total cost / quantity of output
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average fixed cost
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fixed cost divided by the quantity of output
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average variable cost
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variable cost divided by the quantity of output
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spreading effect
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the larger the output, the greater the quantity of output over which fixed cost is spread, leading to lower average fixed cost
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Diminishing returns effect
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the larger the output, the greater the amount of variable input required to produce additional units, leading to higher average variable cost
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minimum-cost output
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the quantity of output that corresponds to the minimum average total cost
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average product
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total product/quantity of labor
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Average product curve for labor
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Shows relationship between the average product of labor and the quantity of labor
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long-run average total cost curve
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shows the relationship between output and average total cost when fixed cost has been chosen to minimize average total cost for each level of output
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economies of scale
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Exist when long run average total cost declines as output increases
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increasing returns to scale
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when output increases more than in proportion to an increase in all inputs
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minimum efficient scale
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the smallest quantity at which a firm's long-run average total cost is minimized
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diseconomies of scale
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the situation in which a firm's long-run average costs rise as the firm increases output
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decreasing returns to scale
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output increases less than in proportion to an increase in all inputs
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constant returns to scale
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output increases directly in proportion to an increase in all inputs
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sunk cost
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a cost that has already been paid and cannot be recovered
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price-taking firm
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a firm whose actions have no effect on the market price of the good or service it sells
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price-taking consumer
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a consumer whose actions have no effect on the market price of the good or service he or she buys
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Perfectly competitive market
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a market in which all market participants are price-takers
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perfectly competitive industry
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an industry in which firms are price-takers
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Standards to a perfectly competitive market
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A market that meets the conditions of (1) many buyers and sellers, (2) all firms selling identical products, and (3) no barriers to new firms entering the market.
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market share
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the fraction of the total industry output accounted for by that producer's output
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standardized product
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a product that consumers regard as the same good even when it comes from different producers
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Free entry and exit
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when new producers can easily enter into an industry and existing producers can easily leave that industry
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Monopolist
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a firm that is the only producer of a good that has no close substitutes
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Monopoly
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Industry controlled by a monopolist
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barriers to entry
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business practices or conditions that make it difficult for new firms to enter the market. Help keep monopoly
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natural monopoly
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A monopoly created and sustained by economies of scale
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patent
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gives the inventor the sole right to make, use, or sell the item for 20 years
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Copyright
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Gives the copyright holder- the sole right to profit from that work
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Oligopoly
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A market structure in which a few large firms dominate a market
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oligopolist
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a producer in an oligopoly
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imperfect competition
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a market structure that does not meet the conditions of perfect competition
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concentration ratio
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A measure of the percentage of the market share accounted for by the largest firms in the industry
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HHI
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sum of squared market shares
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monopolistic competition
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1) large number of competing firms
2) differentiated products
3) free entry into and exit from industry in the long run
2) differentiated products
3) free entry into and exit from industry in the long run