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4 Factors that determine own price elasticity
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Necessity vs. Luxury
Time Frame
Price Relative to wealth and income
Number and quality substitutions
Time Frame
Price Relative to wealth and income
Number and quality substitutions
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Own Price Elasticity
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A measure of the responsiveness of the quantity demanded of a good to a change in the price of that good; the percentage change in quantity demanded divided by the percentage change in the price of the good.
E=abs value %QuantityChange/%OwnPriceChange
E=abs value %QuantityChange/%OwnPriceChange
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Elastic demand
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The quantity demanded is very responsive to changes in the price. E>1 Perfectly elastic horizontal graph
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Inelastic demand
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The quantity demanded is not responsive to changes in price and people will buy relatively the same amount regardless of price. E<1 Perfect inelasticity vertical graph
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Own Price elasticity and total revenue
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Total revenue=pricexquantity demanded
Inelastic demand-raise price, quantity demand falls less than the percent price rises, increase in revenue
Elastic demand-raise price, quantity demand falls more than the percent price increases, decrease in revenue
Inelastic demand-raise price, quantity demand falls less than the percent price rises, increase in revenue
Elastic demand-raise price, quantity demand falls more than the percent price increases, decrease in revenue
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Demand shift variables
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Q1^D=D(p1lPr,I,N,T,E)
Pr:Price of related goods
I:Income
N: Number of Demanders
T:Tastes and preferences
E:expectations
Pr:Price of related goods
I:Income
N: Number of Demanders
T:Tastes and preferences
E:expectations
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Cross Price Elasticity
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the percentage change in the quantity of Product A demanded compared with the percentage change in price in Product B