Law of Demand
Change in Quantity Demanded
Change in Demand
Normal Good
Complements
Consumer Surplus
Market Supply Curve
Change in Quantity Supplied
Law of Supply
Supply Shifters
Producer Surplus
The Full Economic Power
Price Floor
Price Support
Elasticity
Elastic
Inelastic Demand
Unitary Demand
Total Revenue Test
The relationship between changes in price, elasticity and total revenue
-If demand is elastic then a increase in price will lead to a decrease in total revenue
Perfectly Elastic
Perfectly Inelastic
Changes in Demand
-Shifts to the right is an increase and Shifts to the left is a decrease.
Determinants of Demand
-Income: Normal or Inferior Good
-Prices of Related Goods: Substitutes and Compliments
-Advertising and Consumer Tastes: Anything that causes a shift in taste toward a good will increase demand for that good
-Population: As the population rises more individuals will purchase goods.
-Consumer expectations: Expection affect buyers
-Total consumer value: sum of the max amount a consumer is willing to pay at different quantities
-Total Expenditure: is the per unit market price times the number of units consumed
-Consumer Surplus: The extra value that consumers derive from a good but do not pay extra for
Linear Demand Function
-Input Prices
-Technology or government regulations
-Number of Firms
-Substitutes in production
-Taxes - Decrease the Supply: Excise tax (Tax collected on each unit of out put from the supplier), shifts the supply curve vertically up. Ad Valorem Tax: (A percentage tax, for example - sales tax), rotates the supply curve counter clockwise.
-Producer expectations
Linear Demand Function Continued
- Determined by the intersection of the market demand and market supply curve
-Equilibrium price that equates quantity demanded with quantity supplied
Consumer Surplus
-Increase in demand only: increase in equilibrium price and quantity
-Decrease in Demand Only: Decrease in equilibrium price and quantity
Supply Shifters
-Increase in Supply Only: Decrease in equilibrium price and increase in Equilibrium quantity
_Decrease in supply only: Increase in equilibrium price and decrease in equilibrium quantity.
Competitive Market Equilibrium
Changes in Demand
Changes in Supply
is the ration of the percentage change in the consumption of X to the percentage change in advertising spent on X
Simultaneous Shifts
Measure the percentage change in the consumption of X hat results from a 1 percent change in advertising directed towards Y
-The elasticity between two variables, G and S, is mathematically expressed as: See attached image
If elasticity is greater than 0 then S and G are directly related.
If elasticity is less than 0 then S and G are inversely related.
-Sign of the relationship: Positive or Negative
-Absolute Value of elasticity magnitude relative to unity: | Eg,s | greater than 1 G is highly responsive to changes in S
| Eg,s | less than 1 G is slightly responsive to changes in S
Own Adverting Elasticity
Measures the responsiveness of a percentage change in the quantity demanded of good X to a percentage change in its price.
-Sign: negative by the law of demand
The magnitude of absolute value relative to unity:
An absolute value less than 1 is inelastic if it is greater than 1 it is elastic, if it is equal to 1 then it is unitary elastic
-When demand is elastic: a price increase (decrease) leads to a decrease (increase) in total revenue
-When demand in inelastic: A price increase (decrease) leads to an increase (decrease) in total revenue
-When demand is unitary elastic: Total revenue is maximized.
The Elasticity Concept
A function that defines the maximum amount of output that can be produced with a given set of inputs.
- Q = F(K,L)
Alternative way to measure the elasticity of a function G = f(s )
The inputs a manager cannot adjust in the short run.
Measurement Aspects of Elasticity
The inputs a manager can adjust to alter production.
*Usually inputs such as labor and materials.
Is the time frame in which there are fixed factors of production.
Total Revenue Test
Q = f(L) = f(K*,L)
- *K is the fixed level of capital.
Fixed Factors of Production
Short Run
Short Run Production Function Formula
Long Run