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What two factors decide a consumer's choice of goods?
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1. Whatever their income will allow (budget constraint
2. Whatever better fulfills their preferences (utility per dollar)
2. Whatever better fulfills their preferences (utility per dollar)
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Budget Constraint
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The curve representing consumer choices based on income and price of the goods
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Indifference Curve
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The curve representing different bundles of goods that offer equal utility
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Utility Maximization Rule
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MUx/Px = MUy/Py. Consumer utility is maximized when the last dollar spent on Good X generates the same utility as the last dollar spent on Good Y.
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Marginal Utility
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The additional satisfaction gained by the consumption of each additional unit of the good
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Diminishing Marginal Utility
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A rule stating that Marginal Utility decreases as more of the good is consumed.
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Marginal Utility per Dollar
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MU/P. The satisfaction derived from the last dollar spent on a good.
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Income Effect
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The change in consumption due to a shift to a new indifference curve due to a change in price or income.
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Substitution Effect
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The change in consumption due to movement along an indifference curve due to the change in the price of one good relative to the price of another good.
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Slope of the Budget Constraint is equal to ______
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The ratio of prices in the Consumption Possibilities Frontier
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Three Rules of Indifference Curves
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1. Consumers have multiple indifference curves
2. Indifference curves never intersect
3. The goal is to consume on the highest Indifference Curve possible
2. Indifference curves never intersect
3. The goal is to consume on the highest Indifference Curve possible
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Slope of an Indifference Curve=
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MUx/MUy
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The point of tangency between the BC and IC represents
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The optimum
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At the optimum, the slope of the _______________ = the slope of __________ or MUx/Px = MUy/Py, the point of Utility maximization
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Budget Constraint, Px/Py=MUx/MUy
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Explicit Costs
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Costs paid with visible payment
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Implicit Costs
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Costs involved with the opportunity costs
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Normal Profit is when Economic Profit= __
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0
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Accounting Profit - Economic Profit (@0)=
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Normal Profit
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The Production Function
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Shows the relationship between Quantity of inputs and outputs
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Total Product:
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Amount of outputs produced by a given amount of inputs
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Marginal Product
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The added output produced with each added input
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Total Cost Curve:
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Graph showing the relationship between amount of output and total cost.
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Total Cost=
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Fixed Cost + Variable Cost
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Law of Diminishing Total Product
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Later workers are less productive because they don't have access to equal resources
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When MC < ATC, ATC is
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falling
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When MC > ATC, ATC is
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rising
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Rules for Perfect Competition
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1. Many buyers and sellers: All firms are "price takers" with no Market Power
2. No product differentiation: Each firms product is identical... perfect substitutes
3. No barriers to entry
2. No product differentiation: Each firms product is identical... perfect substitutes
3. No barriers to entry
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MR DARP
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Marginal Revenue = Demand = Average Revenue = Price
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If MR > MC, then the firm should
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Produce the good
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A firm should produce the good up to the Quantity where,
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MR=MC
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MR represents what in the graph
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Demand Curve
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MC represents what in the graph
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Supply Curve
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At Q* if P>ATC, the firm ______
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Profits
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At Q* if P<ATC, the firm _______
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Loses Money
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At Q*, if P=ATC, the firm _______
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Gets Zero Economic Profit and is at Long Run Equilibrium
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Long Run Equilibrium
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When no firms want to join or leave the market
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Profit=
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TR-TC or (P-ATC) x Q
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TR+
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P x Q
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TC=
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Fixed Costs + Variable Costs
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AP=
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TR - EC
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EP=
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TR - (EC + IC)
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MC=
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ΔTC/ΔQ
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AR=
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TR/Q
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ATC=
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TC/Q or AFC+AVC
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AVC=
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VC/Q
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AFC
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FC/Q
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Profit Maximization Equation
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MR=MC