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Microeconomics
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the study of how households and firms make decisions and how they interact in markets
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Macroeconomics
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the study of economy-wide phenomena, including inflation, unemployment, and economic growth
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Economic Interdependence
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a reliance on others, as they rely on you, to provide goods and services to be consumed
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Circular Flow Diagram/ Model
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a visual model of the economy that shows how dollars flow through markets among households and firms
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Product Market
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the market in which households purchase the goods and services that firms produce
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Factor (resource) Market
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Places where businesses buy the factors (land, labor, capital) from individuals
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Law of Supply
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producers offer more of a good as its price increases and less as its price falls
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Law of Demand
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consumers buy more of a good when its price decreases and less when its price increases
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Quantity Supplied
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the amount of a good that sellers are willing and able to sell
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Quantity Demanded
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the amount of a good that buyers are willing and able to purchase
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Complimentary Good/Service
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Goods or services that go together; example Peanut Butter and Jelly
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Substitute Good/Service
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Goods that can be used in place of another good; example Peter Pan vs JIF Peanut Butter
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Equilibrium (Market Clearing) Price
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the price at which the quantity demanded equals the quantity supplied
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Price Floor
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A legal minimum on the price at which a good can be sold
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Surplus
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A situation in which quantity supplied is greater than quantity demanded
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Minimum Wage
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a minimum price that an employer can pay a worker for an hour of labor
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price ceiling
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A legal maximum on the price at which a good can be sold
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shortage
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A situation in which quantity demanded is greater than quantity supplied
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Rent control housing
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Price ceiling created by the government that creates affordable pricing in shelter
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Sole Proprietorship
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a business owned and managed by a single individual
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Partnership
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A business in which two or more persons combine their assets and skills
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Shared Liability
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allows parties to share the risks associated with taking on additional debt, and to protect themselves in the event of legal litigation and lawsuits.
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Corporation
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A business owned by stockholders who share in its profits but are not personally responsible for its debts
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Monopoly
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A market in which there are many buyers but only one seller.
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Oligopoly
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A market structure in which a few large firms dominate a market
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Monopolistic Competition
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a market structure in which many companies sell products that are similar but not identical
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Pure (Perfect) Competition
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When many businesses sell the same product and there is a plentiful supply of that good or service
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Liability
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an entity formed for the purposes of carrying on commercial enterprise based on the
number of owners
number of owners
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Market Structure
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how different industries are classified based on the amount or degree of competition
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Barriers to market entry
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factors that can prevent or impede newcomers entering into a market like high start up
costs
costs
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Product differentiation
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what makes a product or service stand out to your target market