question
The Substitution Effect
answer
When consumers react to an increase in a good's price by consuming less of that good and more of other goods
question
The Income Effect
answer
the change in consumption resulting from a change in real income
question
Elasticity
answer
a measure of the responsiveness of quantity demanded or quantity supplied to a change in one of its determinants
question
inelastic demand
answer
A situation in which an increase or a decrease in price will not significantly affect demand for the product
question
Elastic demand
answer
A situation in which consumer demand is sensitive to changes in price
question
perfectly inelastic demand
answer
the case where the quantity demanded is completely unresponsive to price and the price elasticity of demand equals zero
question
Perfectly Elastic Demand
answer
the case where the quantity demanded is infinitely responsive to price and the price elasticity of demand equals infinity
question
Unit-elastic demand
answer
demand is unit elastic when the percentage change in quantity demanded is equal to the percentage change in price, so the price elasticity is equal to 1 in absolute value
question
Total revenue
answer
Price x Quantity
question
factors of price elasticity of demand
answer
Substitutes, percentage of total budget spent, and time consumers have to adjust to the price change
question
Cross-price elasticity of demand
answer
Effect of the demand of a good when the price of a related good changes
% change in quantity of "A" demanded / % change in price of "B"
the closer the substitutes = larger positive number
% change in quantity of "A" demanded / % change in price of "B"
the closer the substitutes = larger positive number
question
Income elasticity of demand
answer
a measure of how much the quantity demanded of a good responds to a change in consumers' income, computed as the percentage change in quantity demanded divided by the percentage change in income
question
Price elasticity of supply
answer
a measure of how much the quantity supplied of a good responds to a change in the price of that good, computed as the percentage change in quantity supplied divided by the percentage change in price
question
willingness to pay
answer
the maximum amount that a buyer will pay for a good
question
Consumer surplus
answer
amount willing to pay - price paid
The area below the demand curve and above the price
The area below the demand curve and above the price
question
Producer Surplus
answer
the amount a seller is paid for a good - the seller's cost of providing it
question
Total surplus
answer
consumer surplus + producer surplus
question
Efficient Market
answer
a market in which profit opportunities are eliminated almost instantaneously
question
Reallocation of consumption among consumers
answer
Attempt to increase total surplus by marketing to specific consumers
question
reallocation of sales among sellers
answer
Attempt to increase total surplus by altering who sells their products
question
Changes in the quantity traded
answer
allocates consumption to the buyers who value it the most (willing to pay the highest price)
allocates sales to the sellers who most value it (lowest cost)
ensures mutually beneficial transactions
allocates sales to the sellers who most value it (lowest cost)
ensures mutually beneficial transactions
question
Progressive Tax
answer
A tax for which the percentage of income paid in taxes increases as income increases
question
Regressive Tax
answer
A tax for which the percentage of income paid in taxes decreases as income increases
question
Proportional Tax
answer
A tax in which the average tax rate is the same at all income levels.
question
Excise tax
answer
a tax on the production or sale of a good
question
Tax Incidence
answer
the manner in which the burden of a tax is shared among participants in a market
question
Lump-Sum Tax
answer
a tax that is the same amount for every person
question
Administrative costs
answer
All executive, organizational, and clerical costs associated with the general management of an organization rather than with manufacturing or selling.
question
Profit
answer
total revenue minus total cost
question
Explicit cost
answer
a cost that involves spending money
question
Implicit cost
answer
a non-monetary opportunity cost
question
implicit cost of capital
answer
the opportunity cost of the use of one's own capital - the income earned if the capital had been employed in its next best alternative use
question
Normal profit
answer
economic profit equal to zero
question
The Principle of Marginal Analysis
answer
every activity should continue until marginal benefit equals marginal cost
question
Marginal Revenue
answer
the additional income from selling one more unit of a good; sometimes equal to price
question
Optimal output rule
answer
profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost
question
Production function
answer
the relationship between quantity of inputs used to make a good and the quantity of output of that good
question
variable input
answer
Production inputs that the firm can adjust in the short run to meet changes in demand for their output. Often this is labor and/or raw materials
question
marginal product
answer
the increase in output that arises from an additional unit of input
question
diminishing returns to an input
answer
when an increase in the quantity of that input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input
question
fixed cost
answer
a cost that does not change, no matter how much of a good is produced
question
variable cost
answer
a cost that rises or falls depending on how much is produced
question
total cost
answer
fixed costs + variable costs
question
average cost
answer
the total cost / the quantity produced
question
the spreading effect
answer
the larger the output, the greater the quantity of output over which fixed cost is spread, leading to lower average fixed cost
question
the diminishing returns effect
answer
the larger the output, the greater the amount of variable input required to produce additional units, leading to higher average variable cost
question
minimum-cost output
answer
the quantity of output at which the average total cost is lowest—the bottom of the U-shaped average total cost curve.
question
economies of scale
answer
factors that cause a producer's average cost per unit to fall as output rises
question
increasing returns to scale
answer
when long-run average total cost declines as output increases
question
diseconomies of scale
answer
long-run average total cost rises as the quantity of output increases
question
decreasing returns to scale
answer
when long-run average total cost increases as output increases
question
constant returns to scale
answer
long-run average total cost stays the same as the quantity of output changes
question
sunk cost
answer
a cost that has already been committed and cannot be recovered
question
perfectly competitive market
answer
A market that meets the conditions of (1) many buyers and sellers, (2) all firms selling identical products, and (3) no barriers to new firms entering the market.
Both buyers and sellers are price-takers (accept market/equilibrium price of industry)
Both buyers and sellers are price-takers (accept market/equilibrium price of industry)
question
Monopoly
answer
A market in which there are many buyers but only one seller
question
Oligopoly
answer
A market structure in which a few large firms dominate a market
question
imperfect competition
answer
occurs in markets that have few sellers or products that are not standardized
question
concentration ratios
answer
measure the percentage of industry sales accounted for by the "X" largest firms
question
Herfindal-Hirschman Index
answer
The square of each firm's share of market sales summed over the firms in the industry
question
The price-taking firm's optimal output rule
answer
P = MC, MR = MP
question
Minimum cost output
answer
ATC is the lowest
question
Break-even price
answer
The price where average revenue is equal to average total cost. Below this price, the firm will shut down in the long run.
question
shut-down price
answer
The price where average revenue is equal to average variable cost. Below this price, the firm will shut down in the short run.
question
short-run market equilibrium
answer
when the quantity supplied equals the quantity demanded, taking the number of producers as given
question
long-run market equilibrium
answer
when the quantity supplied equals the quantity demanded, given that sufficient time has elapsed for entry into and exit from the industry to occur
question
downward-sloping industry supply curve
answer
decreasing costs across the industry
question
upward-sloping industry supply curve
answer
increasing costs across the industry
question
horizontal industry supply curve
answer
constant costs across the industry; each firm, regardless of whether it is an incumbent or a new entrant, faces the same cost structure (same cost curve)