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diminishing marginal utility
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reason for the negative slope of the demand-curve
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price elasticity of demand
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measures how responsive consumers are to changes in price
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accounting profit equation
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total revenue - explicit costs
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accounting profit
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explicit (literal) costs
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economic profit
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implicit (opportunity) costs
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economic profit equation
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total revenue - total cost
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Normal profit (zero economic profit)
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couldn't be making any more money doing anything different
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positive economic profit
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best use of resources
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negative economic profit
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better alternative use for resources
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When is profit maximized?
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when MR=MC
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Marginal revenue
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the change in total revenue from an additional unit sold
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MR is always
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horizontal
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MC rises with production because...
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gets more costly to produce an additional unit
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Marginal product
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change in quantity/change in labor
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Ceteris Paribus
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all other things held constant
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Increasing worker productivity lowers...
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what it costs a firm to produce one more unit
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Law of Diminishing Marginal Returns
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As more of a variable resource is added to a given amount of a fixed resource, marginal product eventually declines
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Average Product equation
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total product/units of labor
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Average product rises when
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Marginal product is above it
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Average product falls when
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marginal product is below it
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When does average product reach its maximum
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when it intersects with the MP curve
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total product curve
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shows the relationship between the total amount of output produced and the number of units of an input used
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What is the slope for total product curve
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Marginal product
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Total product curve rises when
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Marginal product is positive
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Total product curve falls when
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marginal product is negative
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Total product curve remains constant when
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marginal product is zero
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fixed costs
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do not vary with output
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Spreading effect
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the larger the output, the greater the quantity of output over which fixed cost is spread, leading to lower average fixed cost
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Average fixed cost equation
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total fixed cost / quantity
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variable costs
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vary with output
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average variable cost equation
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total variable cost/quantity
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average variable cost falls when
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marginal cost is below it
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average variable cost rises when
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marginal cost is above it
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average variable cost reaches its minimum when
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intersects marginal cost curve
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Total costs equation
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total fixed costs + total variable costs
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when does total cost equal fixed cost?
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when output is zero because there is no variable cost
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average total cost equation
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total cost/quantity
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when does average total cost fall
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when marginal cost is below it
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when does average total cost rise
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when marginal cost is above it
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when does average total cost reach its minimum
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when it intersects with the marginal cost curve
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marginal costs equation
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change in total costs / change in quantity
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what happens to marginal costs at the beginning?
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decreases because the first few units of input produce more additional output than the units after them
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What eventually happens to marginal costs after it decreases?
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increases due to law of diminishing marginal returns
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Both production and cost structures
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change over time
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short run
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amount of at least one input is constant
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long run
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can change the amount of all inputs
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there are no fixed costs in the
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long run
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In economies of scale, when firms get bigger
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they can lower costs
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Economies of scale occurs during
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long run average cost slopes downward
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economies of scale can result from
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increasing returns of scale
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in diseconomies of scale, firms get so big it
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becomes harder to coordinate production and costs start to increase
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diseconomies of scale occur where
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LRAC slopes upwards
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increasing returns to scale
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output increases more than increases in all inputs
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decreasing returns to scale
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output increases less than increase in all inputs
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constant returns to scale
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output increase to increases in all inputs
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productive efficiency
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profit= minimum average total cost
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allocative efficiency
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profit= marginal cost
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how many sellers are in perfect competition
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many
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how are the products in perfect competition
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identical
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how are the entries and exits in market in perfect competition
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free
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marginal revenue formula
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change in total revenue / change in quantity
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average revenue formula
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total revenue/quantity
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how is demand in perfect competition
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perfectly elastic
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if average total cost is below MR+D
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firm produces profit
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if average total cost is above MR+D
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firm produces loss
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profit formula
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total revene- total cost
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loss formula
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total cost > total revenue
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total profit is positive when
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p > atc
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total profit is negative when
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p>atc
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total profit is zero when
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p=atc
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in the short run, decision to shut down depends on
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whether or not profit exceeds average VARIABLE cost
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in the long run, decision to shut down depends on
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whether or not profit exceeds average TOTAL cost
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when profit>average total cost
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firm is making economic profits
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when average variable cost<profit<average total cost
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firm is incurring economic losses but will stay open
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when profit< average variable cost
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firm shuts down because it can't cover variable costs
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constant cost industry
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does not experience changes in production costs
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how is the constant cost industry line
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horizontal sloping long run supply curve
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increasing cost industry
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experiences increases in average production costs
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when is increasing cost industry most likely to occur
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in large industries where input prices increase with higher demand
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decreasing cost industry
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experiences decreases in average production costs
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when is decreasing cost industry most likely to occur
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in industries where production is only possible at a mass level
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how is the curve in decreasing cost industry
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downward sloping long run supply curve
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Which kind of profit is just enough to keep a firm operating in the long run?
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normal
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a fixed input does not change with
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the output level in the short run
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diminishing marginal returns always involve
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a fixed input
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marginal cost rises due to
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diminishing marginal returns
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the relationship between the marginal cost curve and the average cost curve is that when
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marginal cost is above average cost, average cost must be rising
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In the short run, what happens to average fixed cost as output increases?
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falls continuously
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if labor is the only variable input and the wage rate is constant, marginal COST reaches its minimum when
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marginal PRODUCT reaches its maximum
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the spreading effect causes the average total cost curvet
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fall, while the diminishing returns effect causes it to rise
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if marginal cost is rising and lies above average variable cost, then average total cost
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may be rising or falling
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when a firm makes a production deacons, sunk costs should be
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ignored
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monopolistically competitive industries are characterized by
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differentiated products, many firms and high barriers to entry
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compared to a monopolistically competitive industry, an oligopoly has
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a higher herfindahl-hirschman index, fewer firms and fewer barriers to entry
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diseconomies of scale can be caused by
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communication problems