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Microeconomics
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area of economics that deals with behavior and decisions by small units such as individuals and firms
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What does there need to be for demand to occur?
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-ability
-desire
-willingness to buy
-desire
-willingness to buy
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Law of Demand
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quantity of a good or service varies inversely with its price
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Market Demand
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quantities demanded by everyone interested in purchasing the product
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Demand curve is ____
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downward sloping
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Change in Quantity Demanded
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movement along the demand curve that shows a change in the quantity of the product purchased in response to a change in price
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When does a change in quantity demanded occur?
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when the price of the product changes
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Income effect
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feel richer or poorer
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Substitution effect
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relative to other products
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Change in Demand
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people are now willing to buy different amounts of the product at the same price
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When does change in demand occur?
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when something else changed other than the price
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Reasons for a change in demand
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-consumer income
-consumer tastes
-substitutes
-complements
-change in expectations
-number of customers
-consumer tastes
-substitutes
-complements
-change in expectations
-number of customers
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Elasticity
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measure of responsiveness that tells us how a dependent variable such as quantity responds to a change in an independent variable such as price
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Demand Elasticity
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the extent a change in price causes a change in the quantity demanded
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Elastic Demand
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a given change in price causes a relatively larger change in quantity demanded
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Inelastic Demand
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a given change in price causes a relatively smaller change in quantity demanded
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Unit Demand
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a given change in price causes a proportional change in quantity demanded
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What determines demand elasticity?
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-can the purchase be delayed?
-are substitutes available?
-does the purchase use a large portion of income?
-is the product a luxury (elastic) or necessity (inelastic)
-are substitutes available?
-does the purchase use a large portion of income?
-is the product a luxury (elastic) or necessity (inelastic)
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Revenue Test
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price x quantity = revenue
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Utility
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amount of usefulness or satisfaction that someone gets from the use of a product
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Marginal Utlity
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extra usefulness or satisfaction a person gets from acquiring or using one more unit of a product
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Diminishing Marginal Utility
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the extra satisfaction from using additional quantities start to decrease
-customers are not as willing to pay as much for the second, third, etc...)
-demand curve is downward sloping
-customers are not as willing to pay as much for the second, third, etc...)
-demand curve is downward sloping
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Supply
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the amount of a product that would be offered for sale at all possible prices that could prevail in the market
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Law of Supply
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suppliers will normally offer more for sale at a high price and less at a lower price
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The supply curve is...
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upward sloping
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Market Supply Curve
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supply curve that shows the quantities offered at various prices by all firms that offer the product for sale in a given market
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Change in Quantity Supplied
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a change in amount offered for sale in response to a change in price
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When the price raises it creates a(n)...
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increase in quantity supplied
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When the price decreases it creates a(n)
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decrease in quantity supplied
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Change in Supply
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sellers will offer different amounts of products for sale at all possible prices in the market
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Reasons for change in supply
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-cost of imports
-productivity
-technology
-taxes and subsidies
-expectations/opportunity cost
-government regulations
-number of sellers
-productivity
-technology
-taxes and subsidies
-expectations/opportunity cost
-government regulations
-number of sellers
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Cost of Inputs
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-if the price of chocolate chips increases, there will be a decrease in supply for chocolate chip cookies
-curve shifts left
-curve shifts left
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Productivity
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-if there is now a machine that can make chocolate chip cookies much faster, there will be an increase in supply for chocolate chip cookies
-curve shifts right
-curve shifts right
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Taxes and Subsidies
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-if the school increases taxes for chocolate chip cookies, there will be a decrease in supply for them
-curve shifts left
-if the school receives a grant of money to make a cookie making machine, there will be an increase in supply for chocolate chip cookies
-curve shifts right
-curve shifts left
-if the school receives a grant of money to make a cookie making machine, there will be an increase in supply for chocolate chip cookies
-curve shifts right
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Expectation/Opportunity Cost
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-if more chocolate chips get used to make brownies, there will be less to make chocolate chip cookies and their supply will decrease
-curve shifts left
-curve shifts left
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Government Regulations
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-if there were new government regulations put in place that required air vents to get the smell of food away from the classrooms, less kids would smell the food and not as many would buy the chocolate chip cookies, which decreases their supply
-curve shifts left
-curve shifts left
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Number of Sellers
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-if more people/groups started to sell chocolate chip cookies, their supply would increase
-curve shifts right
-curve shifts right
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Rationing
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a method of limiting purchase or usage of an item when demand exceeds supply
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Market Equilibrium
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a situation in which prices are relatively stable (quantity of goods or services supplied is equal to the quantity demanded)
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Price Ceiling
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maximum legal price that can be charged for a product
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Shortage
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quantity demanded is greater than the quantity supplied
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Price Floor
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lowest legal price that can be paid for a good or service
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Surplus
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quantity supplied is greater than the quantity demanded