question
explicit cost
answer
a cost that involves actually laying out money.
question
implicit cost
answer
a cost that does not require an outlay of money; it is measured by the value, in dollar terms, of benefits that are forgone.
question
accounting profit
answer
a business's total revenue minus the explicit cost and depreciation.
question
economic profit
answer
a business's total revenue minus the opportunity cost of its resources. It is usually less than the accounting profit.
question
implicit cost of capital
answer
the opportunity cost of the capital used by a business— the income the owner could have realized from that capital if it had been used in its next best alternative way.
question
normal profit
answer
an economic profit equal to zero. It is an economic profit just high enough to keep a firm engaged in its current activity.
question
principle of marginal analysis
answer
the principle that states that every activity should continue until marginal benefit equals marginal cost.
question
marginal revenue
answer
the change in total revenue generated by an additional unit of output.
question
optimal output rule
answer
the rule that says that profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost.
question
marginal cost curve
answer
a curve that shows how the cost of producing one more unit depends on the quantity that has already been produced.
question
marginal revenue curve
answer
a curve that shows how marginal revenue varies as output varies.
question
production function
answer
the relationship between the quantity of inputs a firm uses and the quantity of output it produces.
question
fixed input
answer
an input whose quantity is fixed for a period of time and cannot be varied.
question
variable input
answer
an input whose quantity the firm can vary at any time.
question
long run
answer
the time period in which all inputs can be varied.
question
short run
answer
the time period in which at least one input is fixed.
question
total product curve
answer
a curve that shows how the quantity of output depends on the quantity of the variable input, for a given quantity of the fixed input.
question
marginal product
answer
the additional quantity of output produced by using one more unit of an input.
question
diminishing returns to an input
answer
when an increase in the quantity of an input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input.
question
total physical product
answer
how many units of a firm's good or service it can produce in a specified period of time.
question
average physical product
answer
how many units of output are produced by an average unit of labor (the variable resource).
question
marginal physical product
answer
the change in total product when the firm adds an extra unit of labor to its fixed stock of capital.
question
fixed cost
answer
a cost that does not depend on the quantity of output produced. It is the cost of the fixed input.
question
variable cost
answer
a cost that depends on the quantity of output produced. It is the cost of the variable input.
question
total cost
answer
the sum of the fixed cost and the variable cost of producing a given quantity of output.
question
total cost curve
answer
a curve that shows how total cost depends on the quantity of output.
question
average total cost (average cost)
answer
total cost divided by quantity of output produced.
question
u-shaped average total cost curve
answer
an average total cost curve that falls at low levels of output and then rises at higher levels.
question
average fixed cost
answer
the fixed cost per unit of output.
question
average variable cost
answer
the variable cost per unit of output.
question
spreading effect
answer
the larger the output, the greater the quantity of output over which fixed cost is spread, leading to lower average fixed cost.
question
diminishing returns effect
answer
the larger the output, the greater the amount of variable input required to produce additional units, leading to higher average variable cost.
question
minimum-cost output
answer
the quantity of output at which average total cost is lowest—it corresponds to the bottom of the U-shaped average total cost curve.
question
average product
answer
the total product divided by the quantity of the input.
question
average product curve
answer
a curve that shows the relationship between the average product and the quantity of the input.
question
long-run average total cost curve
answer
the relationship between output and average total cost when fixed cost has been chosen to minimize average total cost for each level of output.
question
economies of scale
answer
when long-run average total cost declines as output increases.
question
increasing returns to scale
answer
when output increases more than in proportion to an increase in all inputs. For example, doubling all inputs would cause output to more than double.
question
diseconomies of scale
answer
when long-run average total cost increases as output increases.
question
decreasing returns to scale
answer
when output increases less than in proportion to an increase in all inputs.
question
constant returns to scale
answer
when output increases directly in proportion to an increase in all inputs.
question
sunk cost
answer
a cost that has already been incurred and is nonrecoverable. It should be ignored in a decision about future actions.
question
price-taking firm
answer
a firm whose actions have no effect on the market price of the good or service it sells.
question
price-taking consumer
answer
a consumer whose actions have no effect on the market price of the good or service he or she buys.
question
perfectly competitive market
answer
a market in which all market participants are price-takers.
question
perfectly competitive industry
answer
an industry in which firms are price-takers.
question
market share
answer
the fraction of the total industry output accounted for by a firm's output.
question
standardized product (commodity)
answer
what a good is when consumers regard the products of different firms as the same good.
question
free entry and exit
answer
when new firms can easily enter into the industry and existing firms can easily leave the industry.
question
monopolist
answer
the only producer of a good that has no close substitutes.
question
monopoly
answer
an industry controlled by a monopolist
question
barrier to entry
answer
something that prevents other firms from entering the industry.
question
natural monopoly
answer
when economies of scale provide a large cost advantage to a single firm that produces all of an industry's output.
question
patent
answer
an exclusive right that gives an inventor a temporary monopoly in the use or sale of an invention.
question
copyright
answer
an exclusive right that gives the creator of a literary or artistic work the sole right to profit from that work for a specified period of time.
question
oligopoly
answer
an industry with only a small number of firms.
question
oligopolist
answer
a producer in an oligopoly.
question
imperfect competition
answer
when no one firm has a monopoly, but producers nonetheless realize that they can affect market prices.
question
concentration ratios
answer
ratios that measure the percentage of industry sales accounted for by the "X" largest firms, for example the four-firm concentration ratio or the eight-firm concentration ratio.
question
Herfindahl-Hirschman Index (HHI)
answer
the square of each firm's share of market sales summed over the industry. It gives a picture of the industry market structure.
question
monopolistic competition
answer
a market structure in which there are many competing firms in an industry, each firm sells a differentiated product, and there is free entry into and exit from the industry in the long run.
question
price-taking firm's optimal output rule
answer
the rule that says that a price-taking firm's profit is maximized by producing the quantity of output at which the market price is equal to the marginal cost of the last unit produced.
question
break-even price
answer
(of a price-taking firm) the market price at which it earns zero profit.
question
shut-down price
answer
a firm will cease production in the short run if the market price falls below the minimum average variable cost.
question
short-run individual supply curve
answer
a curve that shows how an individual firm's profit- maximizing level of output depends on the market price, taking the fixed cost as given.
question
industry supply curve
answer
a curve that shows the relationship between the price of a good and the total output of the industry as a whole.
question
short-run industry supply curve
answer
a curve that shows how the quantity supplied by an industry depends on the market price, given a fixed number of firms.
question
short-run market equilibrium
answer
when the quantity supplied equals the quantity demanded, taking the number of producers as given.
question
long-run market equilibrium
answer
when the quantity supplied equals the quantity demanded, given that sufficient time has elapsed for entry into and exit from the industry to occur.
question
long-run industry supply curve
answer
a curve that shows how the quantity supplied responds to the price once producers have had time to enter or exit the industry.
question
constant-cost industry
answer
an industry with a horizontal (perfectly elastic) long-run supply curve.
question
increasing-cost industry
answer
an industry with an upward-sloping long-run supply curve.
question
decreasing-cost industry
answer
an industry with a downward-sloping long-run supply curve.
question
minimum efficient scale
answer
the balance point at which a company can produce goods at a competitive price. Achieving this point minimizes long-run average total cost (LRATC).