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Belief of Customer-Centric Marketing
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Customer Loyalty should be at the center of the business
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according to customer-centric marketing, where is loyalty derived from?
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from satisfaction which is derived from the customer perceived value
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customer perceived value
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The difference between total customer perceived benefits and customer cost
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customer perceived value - Empowered customers
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customers are more informed
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customer perceived value - Consumers as value maximizers
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customers make choices by maximizing value
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Things a company can do to increase its customer value perception
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increase the benefits and decrease the costs
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