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Perfect Competition
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An industry market structure characterized by a very large number of firms selling a homogeneous product. Firms have essentially no market power.
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Hypothetical
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Perfect competition in our current market structure is mostly ____________
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Homogeneous Product
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This characteristic of a perfect competition states that there is no way to differentiate the product of one seller from another. There are not even brand names
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Many Sellers
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This characteristic of a perfect competition states that no one firm is large enough to have any market power at all, and because of this, they have no ability to set their own price
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Perfect Information
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This characteristic of a perfect competition states that there is no uncertainty in the market. Information such as market price, quantity produced, and cost to produce flows freely so consumers and firms know everything about each other.
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Instantaneous Entry/Exit
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This characteristic of a perfect competition states that there would be no barriers to enter or leave the market. For instance, there would be low start up costs, little government regulation, and no benefit or cost savings of becoming a large producer
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Monopoly
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An industry market structure characterized by one firm supplying a unique product to the entire market. Barriers prevent entry into the market
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Differentiated Product
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A characteristic of a monopoly that states the monopolistic firm sells a unique product that no other company provides
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One Seller
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A characteristic of a monopoly that states there is only one firm selling the unique product. This also means that they determine the price
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Imperfect Information
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This characteristic of a monopoly states that there is not a free flow of information between consumer and firm.
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Barriers To Entry
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A characteristic of a monopoly. These are something that prevents other companies from entering the market and competing with the monopoly.
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High Start Up Costs
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One of the barriers to entry for a monopoly. This one is described as needing a significant amount of money to enter the market.
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Government Created Monopolies
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Patents or copyrights create these. For example, pharmaceutical companies can exclusively sell new drugs until the patent expires. Another variant of a barrier to entry for a monopoly
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Control Over Key Resource
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A barrier to entry for a monopoly where a company has control over a resource, and it is difficult or impossible to find
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Predatory Pricing
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The pricing of goods or services at such a low level that other suppliers cannot compete and are forced to leave the market.
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Worse
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The closer we are to a monopoly, the _________ it will be for consumers
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Inputs
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Factors of productions are also known as ________
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Outputs
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Goods and services are also known as ___________
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Monopolistic Competition
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An industry market structure characterized by a large number of firms selling similar products
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False
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True or False: A monopoly and a monopolistic competition are the same thing.
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Differentiated Product
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A characteristic of a monopolistic competition market, where while products are similar firms will do everything they can to differentiate their product from competitors.
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Many Firms
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A characteristic of a monopolistic competition market that states there are multiple firms selling a similar product
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Some
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In a monopolistic competition, the many firms have _______ control over market price, meaning they have the ability to choose what price they want to charge, but they do have to be careful
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Imperfect Information
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A characteristic of a monopolistic competition where information is not perfectly shared between the firm and the consumer
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Inefficiencies
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A characteristic of a monopolistic competition market is that it will have __________ such as:
- Having to produce at the lowest cost possible due to vast competition
- Little to no control over prices they are charging
- Having to produce at the lowest cost possible due to vast competition
- Little to no control over prices they are charging
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Differentiation
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In a monopolistic competition, the name of the game is ______________. Making your product better than the competition, or more well known through advertising.
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Production Cost
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Differentiation in a monopolistic competition drives up __________ __________. One example is increasing advertising to make your product more well known.
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Short Run
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In the ________ _______, firms in a monopolistic competition behave more like monopolists, becasue they are trying to differentiate their product and establish market power
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Short Run
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In the ________ ___________, monopolistic competitors will set prices and produce the quantity that will maximize their profit, just as a monopolist would do, because they have the power to do so.
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Long Run
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In the _______ ______, monopolistic competitors face a lot of competition, because barriers to entry are low and it is easy to get in and out of the market.
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Oligopoly
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An industry market structure characterized by a few firms selling similar products
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Few Firms
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A characteristic of an oligopoly that states there is more than one firm but fewer than a monopolistic or perfect competition market
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Barriers to Entry
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In an oligopoly, there are significant _________ ___ ________, such as exclusive access to resources and patents
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Profit
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Like all firms, oligopolies set output and prices to maximize their ________
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More
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Oligopolies produce ________ than monopolies
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Less
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Oligopolies produce _________ than perfect or monopolistic competitors
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Lower
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Oligopolies have _______ prices than monopolies
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Higher
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Oligopolies have _______ prices than perfect competitors
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Collusion
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An attempt by firms to agree on prices and number of units produced
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Oligopolies
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_____________ often partake in collusion
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Prisoner's Dilemma
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A model used to illustrate why collusion tends to break down. It is a model that simplifies why oligopolies tend to collude with one another.
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Cartel
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A group of colluding firms
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Antitrust
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__________ laws outlaw cartels (in business)
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Profit
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_________ = TR - TC
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Accounting Profit
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Total revenue minus total cost, where total cost includes only explicit costs
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TR
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Price x Quantity Sold
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TC
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Cost per Unit x Quantity Produced
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Opportunity Costs
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The sacrifices made by choosing one value or opportunity over another
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Economic Profit
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TR - TC (where TC includes all opportunity costs)
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Opportunity Cost
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__________ ___________ = Accounting Profit - Economic Profit
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Fixed Input
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A factor of production or input that cannot be changed in the short run
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Variable Input
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A factor of production or input that depends upon the level of production
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Short Run
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Defined not in terms of three months, six months, or a year but rather defined as having at lease one fixed input or cost
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Long Run
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In the ______ ______ all inputs and costs are variable
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Production of Function
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The mathematical relationship between inputs and outputs. In the context of economics of the firm, cost/profits can be determined through cost/profit functions
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Utility Function
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Used to determine how consumers can maximize their utility within a budget constraint
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Total Revenue
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The amount received from sales of the good or service produced
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Marginal Revenue
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The additional revenue resulting from the increase of product sales by one unit
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Marginal Revenue
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= Change in Total Revenue / Change in Quantity
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Perfect Competitor
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Marginal revenue and price are the same thing for a __________ __________
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Output Effect
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The revenue received from selling additional units of a good or service
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Price Effect
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In order to sell additional units, competitive firms must lower their price. This represents the loss in revenue resulting from this price drop
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TR
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= Output Effect - Price Effect
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Increases
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If output effect > price effect, total revenue _________
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Decreases
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If output effect < price effect, total revenue ______________
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Zero
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Total revenue will be the highest where marginal revenue equals __________
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Perfect Competition
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Which market structure has no price effect?
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Average Revenue
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= Total Revenue / Quantity Sold
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Total Cost
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Variable costs plus fixed costs- essentially, all of our costs
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Average Cost
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= Total Cost / Quantity
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Average Total Cost
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What is another name for average cost
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Average Total Cost
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= Average Fixed Cost + Average Variable Cost
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Average Fixed Cost
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(AFC) = Total Fixed Cost / Quantity
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Average Variable Cost
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(AVC) = Total Variable Cost / Quantity
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Average Variable Cost
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Finding the ___________ _________ ________ helps with short run decisions (such as paying for labor or raw materials) and helps determine whether to shut down or produce at a loss
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Marginal Cost
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The additional cost incurred when producing one additional product
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MC
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= Change in TC / Change in Q
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Break Even
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The _______ _______ price is where marginal cost = average total cost
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Shut Down
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The _________ ________ price is where marginal cost = average variable cost
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Minimum
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On a graph, marginal cost will intersect an average at its ___________ point.
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Total Product
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The quantity of goods and services produced overall depending on the number of employees or capital
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Marginal Product
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The output produced when we add one additional unit of input
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Marginal Product of Labor
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(MPL) The additional output generated by adding one more unit of labor
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Marginal Product of Capital
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(MPK) The additional output generated by adding one more unit of capital
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Average Product
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= Total Output / Quantity of Input
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Diminishing Marginal Product
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The marginal product of capital or labor will begin to fall at some point, holding everything else constant
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Marginal Revenue Product
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(MRP) The additional sales revenue received from employing one more unit of labor or capital
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MRP
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= Marginal Product x Marginal Revenue (Price of Good)
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Total Revenue
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(TR) = P x Q
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Total Cost
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TC = FC + VC
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Price Takers
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In a perfect competition, firms are ___________ __________
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Slope
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Rise over run; Change in the value of the y-axis relative to the change in the x-axis variable
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Highest
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Profit will be __________ when a firm produces to the point where the slope of total revenue and total cost are equal
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Horizontal
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The slope of marginal revenue and demand in price for a perfect competition is __________ (constant)
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Profit
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__________ is the highest where there is the greatest difference between total revenue and total cost.
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Equals
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A firm should produce until the point where marginal revenue _________ marginal cost
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Equals
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A firm will optimize their output by hiring up to the point where the marginal revenue of each input ________ the cost of the input
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Profit
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If TR>TC, firm incurs ____________
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Loss
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If TR<TC, firm incurs ________
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Breaks Even
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If TR=TC, firm ___________ _________
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Short Run
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A point in which a firm cannot adjust output and expenses in preparation to minimize cost per unit
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Long Run
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A point in which a firm can adjust output and expenses to minimize cost per unit
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Breakeven
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A point where there is no profit or loss
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Entry
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Short run profit causes _______ into the industry
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Exit
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Short run losses cause _______ from the industry
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Profit
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If P>ATC, firm incurs ________
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Loss
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If P<ATC, firm incurs ________
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Breaks Even
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If P=ATC, firm ___________ __________
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Loss
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When expenses exceed revenue
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Shutdown
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The factors of production no longer operating.
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Shutdown
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If P<ATC for too long, the best option is to ______________
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Exit
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A long run decision where a shareholder sells the investment in a firm
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Exit
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In an _______ there are no more fixed costs
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Shutdown
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In a ___________, there are still fixed costs
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Short
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A shutdown is a _________ run decision
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Long
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An exit is a _______ run decision
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Short Run Supply Curve
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A firm's ________ _____ __________ __________ is the marginal cost curve above the shut down point