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Minimize Costs
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Reason why firms choose specific technology and inputs.
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marginal product
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change in total product when a particular resource increases by one unit
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total product
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a firm's total output
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law of diminishing marginal returns
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as more of a variable resource is added to a given amount of other resources, marginal product eventually declines and could become negative
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fixed resource
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any resource that cannot be varied in the short run
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variable resource
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any resource that can be varied in the short run to increase or decrease production
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short run
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period in which at least one of a firm's resources is fixed
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long run
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period during which all resources under the firm's control are variable
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marginal cost
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change in total cost resulting from a one-unit change in output; MC=ΔTC/q
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Marginal product
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change in total product when a particular resource increases by one unit
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accounting profit
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firm's total revenue minus its explicit costs
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economic profit
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firm's total revenue minus its explicit and implicit costs
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total cost
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sum of fixed cost and variable cost; TC=FC+VC
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Slope of total cost curve
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The slope at each rate of output equal the marginal cost at that rate of output
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average variable cost
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variable cost divided by output; AVC=VC/q
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average total cost
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total cost divided by output; ATC=TC/q OR ATC=AFC+AVC
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MC relationship with AVC and ATC
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When MC is above AVC or ATC, they are rising. If MC is below, they are falling. If they are equal to MC they are at a minimum
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Long-run average cost curve
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curve that indicates the lowest average cost of production at each rate of output when the size, or scale, of the firm varies
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ATC curves relationship with LRAC
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Many ATC curves are tangent with the LRAC. Those points are the least-cost way of producing that rate of output.
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Economies of Scale
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forces that reduce a firm's average cost as the scale of operation expands in the long run
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diseconomies of scale
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forces that may eventually increase a firm's average cost as the scale of operation expands in the long run
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minimum efficient scale
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Lowest rate of output at which a firm takes full advantage of economies of scale
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What does a short run cost curve look like?
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ATC and AVC make a U shape, MC makes a check shape, and AFC is nearly flat
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Types of Market structures
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perfect competition, monopoly, monopolistic competition, oligopoly
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5 characteristics of perfect competition
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-price takers
-homogeneous products
-everyone has access to full information
-unrestricted entry & exit into the market
-prices not fixed or regulated by the state
-homogeneous products
-everyone has access to full information
-unrestricted entry & exit into the market
-prices not fixed or regulated by the state
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What does perfect competition look like graphed?
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Price must be what the market sets. Quantity is chosen to maximize profit
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Flat
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What does the demand curve for an individual, perfectly competitive firm?
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Importance of P=MC=MR
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Gives profit-maximizing quantity and gives firm's supply curve. Is efficient to society
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Long-run competitive equilibrium
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when P=SRMC=SRAC=LRAC & profits are zero
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productive efficiency
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each firm employs the least-cost combination of inputs; minimum average cost in the long run
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allocative efficiency
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each firm produces the output most preferred by consumers; marginal benefit equals marginal cost
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Perfectly competitive rules for staying open in the short run
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If P<AVC a firm should shut down
If P>=AVC a firm should stay open
If P>=AVC a firm should stay open
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Rule for entering/exiting perfectly competitive markets
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if profits are > 0 firms will enter so prices fall until profits = 0.
If profits are < 0 firms will exit until prices rise to = 0.
If profits are < 0 firms will exit until prices rise to = 0.
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Long-run industry supply curve
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Industry makes the prices that firms sell at
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Monopoly characteristics
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-no close substitutes
-significant barriers to entry
-significant barriers to entry
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Market demand curve
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what does a monopolist's demand curve look like?
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Lower price to sell more
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what monopolists must do to make profit because MR is not the same as price or demand curve.
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How do monopolists choose profit?
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choose q where MR=MC, then choose price from demand curve
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Losses in monopoly
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when price is less than ATC
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Profits in monopoly
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when price is more than ATC
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Why aren't monopolies efficient?
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Because P>MC (q too low and P is too high), & not at minimum of ATC
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natural monopoly
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industry that realizes such large economies of scale in producing its product that single firm production of the good or service is most efficient
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perfect price discrimination (first degree)
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occurs when a firm changes the minimum amount that buyers are willing to pay for each unit
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Second degree price discrimination
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occurs when firms charge different prices based on unobservable attributes
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Third degree price discrimination
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occurs when firms charge people different prices based on observable consumer attributes
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How does price discrimination work?
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consumers are divided into segments and are charged more or less based on their elasticity of demand
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Difference between monopolistic competition and perfect competition
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monopolistic competition has differentiated products, so firms act like monopolists of their own product. D shifts down
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Qualities of monopolistic competition
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-free entry, so average profits = 0
-costly advertising, but promotes variety
-inefficient, because P>MC (q too low, p is too high) and not at minimum average cost
-costly advertising, but promotes variety
-inefficient, because P>MC (q too low, p is too high) and not at minimum average cost
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Charactaristics of oligopolies
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-few big firms with market power can control price
-interaction and interdependence between firms
-inefficient because P>MC (q too low, p too high) and strategies are wasteful
-interaction and interdependence between firms
-inefficient because P>MC (q too low, p too high) and strategies are wasteful
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Technological advancements
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a good thing to come out of oligopolies
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cartel/collusion model
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bunch of firms getting together to act as a monopolist (unstable)
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price leadership model
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big firms choose prices knowing others will follow
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contestable markets
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when a monopoly lowers prices to perfectly competitive levels due to the threat of competition (P=ATC)