Data, information and knowledge are the three major elements of the informed choices that need to be effectively linked within the organizational goals and objectives to promote collective goals through shared vision. Therefore, it becomes crucial to understand these factors so as to exploit them and gain leverage to improve and improvise performance outcome. The data can be broadly defined as the facts related to various issues and subject areas within the organizational paradigm. The information is the process of streamlining the data into certain specific format and order so that they acquire value addition by virtue of their arrangement in specified manner. Knowledge becomes the most important part of organizational functioning. Knowledge can be defined as the ideas, thoughts, opinion, observation, application of all these in our everyday life and categorizing them in some systematic format so that can be further used, modified or changed as per our need. The diversity in the area of knowledge is the most important aspect of it. In the context of the organization, knowledge primarily is the expertise of the workforce to exploit the information to improve performance outcome of the organization. Knowledge management through effective communication becomes important part of workplace (Raghuram, 1996). The knowledge worker through his expertise in the defined area becomes an intrinsic part of developing processes within and outside the organizational capabilities.
The entities within the database can be broadly defined as standalone information that is intrinsically linked to the wider domain of inter-related factors that significantly impact the organizational outcome. The huge scope of database through effective exploitation of information has not only improves and improvised the performance outcome but it has also opened a huge plethora of .opportunities for the organizations.