This often involves computer systems, mobile phones, among other devices that can connect to the internet. It also involves stores and sellers that operate online. Even though the online shopping process appears to be simple, potential online buyers must be careful to consider their environment while undertaking their shopping over the internet. This involves evaluation of, and high level of sensitivity to the online environment that involves risks. These consequently define appropriate practices to ensure a safe online shopping (Get, n.d.).
Online shopping ventures are for instance full of fraudulent activities that aim at getting a customer’s money without the intended delivery. Hackers particularly exist who intercept communication and misguide consumers into making payments to wrong accounts, or establish websites through which the potential customers can unknowingly make payments to wrong destinations. The result is single way transaction in which the fraudster receives payments but the potential customer does not obtain the desired products. There also exist fake websites that do not actually offer products as they claim to. They however disseminate false information on their location, communication links and inventory that may not really exist. A buyer therefore looses advanced payments to such cheats. Another threat to online shopping is in delivery of products that do not match the expected descriptions. While a consumer can have the situation corrected if such deliveries are not intentional, intentional false delivery results into losses because the alleged seller will never make the right delivery after receiving the targeted money (Get, n.d.).
Safe shopping is however defined by a number of characteristics. A potential buyer should conduct a thorough search on alleged online sellers before initiating a transaction.