Taking reference from the past experiences, ASHH PLC currently intends to implement its marketing and other associated sustainability theories within the ‘Indian hospitality sector’ so as to improvise its efficiency, survival and profitability factor irrespective of the increasing level of global competition. In keeping with these aspects, the discussion will focus towards evaluating all the sustainability strategies, that ASHH PLC have planned for implementing in the hospitality sector of India. The details regarding these aspects have been provided in the undermined sections.
If seen from the economic growth perspective, it can be stated that hospitality industry within India has attained considerable amount of growth in the last few years and thus is currently accounted as an economic factor. As an additive advantage, the Indian government within the past few financial years has also projected high level of flexibility in terms of permitting appreciable amount of foreign investments (Hotel News Now, 2013). However, multiple issues are ought to arise, taking consideration of the fact that the political scenarios within India are quite different in comparison to that of Sri Lanka from where the ASHH PLC belongs. One such issue can be described as the bureaucratic environment that clouds the functionality and growth factor associated with the Indian hotels. This issue often gets linked up and is reflected as a security factor, which in turn distorts the likeness of the international customers who expects hassle free luxury and accommodation. ASHH PLC will have to deal with this issue before they strategize to expand their coverage within the domestic markets of India (Hotel News Now, 2013).