You’re a copywriter for a major brand. Your team writes all the text that goes into advertisements, blog posts, social media, brochures, packaging, and webpages for the brand. While your job is to focus on the written content, you can’t help but think about the visuals. You know that everyone is working hard to communicate the benefits of the brand’s products and services, but it seems like some important things are being overlooked—especially in terms of diverse perceptual responses.
After sharing your concerns with the Advertising Manager, they have suggested that you prepare a presentation to help your company see how they can better focus on cultural perception, emotional response, and visual cognition.
First, create a Microsoft PowerPoint presentation. Your presentation will need to have the slides listed below clearly labeled.
Visually compelling title slide (one main image and the title Diverse Perceptual Responses)
Cultural Perceptions: Images