Its main competitors are the Barclays bank, Royal Bank of Scotland and Standard Chartered Bank. Santander bank, however, stands out from the rest of the institutions as it offers savings accounts that are cost-effective and reliable to the customers. All these have both short term and long term benefits to the customers. This unique feature has made it have a wider market base that has, in turn, improved its profitability. Santander bank’s current business environment in the financial sector makes it suitable for my placement purposes. Being a business student, I believe that I will gain immensely from the practical experience that I will obtain from this bank. The experience will prepare me adequately in the business world in which I will be required to compete favorably with my competitors. Santander bank being such a successful bank I believe that I will be able to gather excellent lessons that I will make use of in the future. Santander Bank’s Business Activities Santander bank offers banking and financial services to its customers. The services are broadly divided into two, which is, business and personal banking. Its target customer market comprises large business enterprises and individual investors. Some of the business segments of the bank are as follows: retail banking, asset management, global wholesale banking and insurance (Guillen & Tschoegl, 2008). The bank also takes part in the run-off real estate business of Spain in which it advances loans to its Spanish customers.