research methods which include in-depth interviews, biographies, discussions, focus group, content analysis, and life histories or observation.” The application of qualitative research should be applied in the study with a core objective of providing a good understanding of the situation. This implies that the methodology should endeavor to shed some light into the issue in question as well as explanation.
On the other hand, the quantitative approach, which follows a systematic and objective approach towards obtaining information regarding the research, is not preferred. A quantitative approach involves the analysis of data and presentation of results in order to arrive at a conclusion on a research topic or question. This approach would not be appropriate in this circumstance since the complexity associated to the procedure especially on sampling, provides a limitation. This is because the requirements of the research in question require an analysis into the situation and not test, or examine the results of the cause and effect of the scenario. Furthermore, a quantitative approach is time consuming and requires expertise in order to provide valid and reliable results. Statistical tools as well as the entire procedure for a quantitative research pose a big challenge. hence require much time in the development of the research results.
The appropriate research design for the qualitative methodology is the grounded theory, which looks into the problems of the situation and how these problems are handled as well as test and develop a theory with respect to the issue at hand. According to Monique, Inge, & Ajay (2011) “grounded theory is… an approach to qualitative research… that provides a rigorous and ‘scientific’ approach yet it also remains faithful to the interpretive nature of qualitative analysis.”
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