Learning Objectives
After studying this chapter, you should be able to:
11-1 Describe the functions and process of communication.
11-2 Contrast downward, upward, and lateral communication through small-group networks
and the grapevine.
11-3 Contrast oral, written, and nonverbal communication.
11-4 Describe how channel richness underlies the choice of communication method.
11-5 Differentiate between automatic and controlled processing of persuasive messages.
11-6 Identify common barriers to effective communication.
11-7 Discuss how to overcome the potential problems of cross-cultural communication.
Questions For review
11-1 What are the functions and processes of communication?
11-2 What are the communication differences between downward, upward, and lateral communication
sent through small-group networks and the grapevine?
11-3 What are the methods of oral communication, written communication, and nonverbal communication?
11-4 How does channel richness underlie the choice of communication method?
11-5 What is the difference between automatic and controlled processing of persuasive messages?
11-6 What are some common barriers to effective communication?
11-7 How do you overcome the potential problems of cross-cultural communication?
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