MARKETING PLAN ASSIGNMENT
For this week Marketing Plan Assignment, you will be responsible for writing up the list of objectives
and issues. Refer to Chapter 2 and Appendix 1 (which includes a sample marketing plan with the
objectives and issues).
NOTE MY PRODUCT AND SERVICES from week 1
Product/Service
Company: Petco
Product/Service: Petco Rewards Program
Description: Petco will launch a new rewards program for customers that will reward them for their
loyalty. Customers will be able to sign up for the program online or in-store and will receive benefits
such as exclusive discounts, free shipping, and early access to new products. Customers will also be able
to accumulate points with every purchase they make which can be redeemed for future purchases
(HASSAN,2021).
Reason for Selection: This product/service will help Petco retain customers and increase customer
loyalty. Additionally, it will help them stand out from competitors who do not offer a rewards program.
By offering customers exclusive discounts and rewards, Petco will be able to increase their revenue and
remain competitive in the pet supply market.
Part of my previous paper last week
The Reward program at PETCO strengthens the bond between the company and its customers.
Subscription in a customer reward program is related to competitive advantage due to a number of
variables, including the capacity to better serve customers’ demands, restrictions on the competition,
and customers’ inability to easily switch to a competing product or service. • The PETCO’s reward
program increases customer loyalty. Most of PETCO’s customers tend to be loyal and so PETCO is able to
reinforce this loyalty through its loyalty program. • Clients that remain loyal over a period of years and
are happy with the service they get may recommend new customers which will increase PETCO’s annual
revenue
(Jim, 2019).
• The individual expenses decrease as a result of the learning curve associated with
the relationship between the customers and PETCO. As a result, the effectiveness of catering to the
needs of this client will be improved. The costs associated with a client are depreciated over the course
of many years of providing service to that customer. • it reduces customer acquisition costs. Because of
the substantial expenditures associated with acquiring new customers, it is possible that those
consumers will not become lucrative for the business if they aren’t sustained for a longer period of time
(Jim, 2019).
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