You will play the role of the divisional manager of the new e-bike division of the company. The business plans to sell electric bikes to consumers in the US (note that this is a fictitious assumption for the case study). The product has been designed but is not yet in production. The divisional manager is preparing to request funding to introduce the product and begin sales. Three options have been identified:
- Produce the new e-bike internally.
- Outsource manufacturing to another manufacturer.
- License the design to an existing company for royalties on future sales.
In your paper,
- Summarize the company’s financial information.
- Summarize your perception of their outlook for the next three years.
- Elaborate on the three potential options that will be evaluated in the case.
- Evaluate two factors that might impact the decision to pursue each option.
Note: Please use the most recent Quarterly Results. (Form 10-Q) published on the Fox Factory Investor Overview website. Please use the earnings announcement, for example: “Fox Factory Holding Corp. Announces Third Quarter 20XX Financial Results” for the relevant required information. Must be APA format.
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