Assignment instruction, the case study is about Chevrolet Automobile manufacturers, I recommend that you use bullet points as the format for the Situation Analysis portion of your proposal – FULL sentences, but in bullet point form. You can probably complete the Situation Analysis in a couple of pages The Marketing Strategy and Implementation section should be where the majority of your emphasis lies – Target Market and the 4 P′s. (Remember that I recommend that you not deal with Price on the cases – ″price structure should remain the same″…) Be sure to include as much specificity as possible for ALL of your recommendations. It might help to think ″…for example…″ every time you make a suggestion. Remember, you are proposing what Chevrolet should do over the next 12 months or so regarding their marketing effort. Work/write as if the reader knows nothing about what you propose and that your job is to paint the clearest picture possible – you want Chevrolet to embrace your proposal and implement, so they must know EXACTLY what you′re proposing. Increase emphasis in paper – use specifics, details, examples to clarify your thoughts for the reader. !! Please be sure to provide details on ″why they should implement your proposal″ and ″how they should implement your proposal. ″!!. Use the attached resources,
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