submit the names and brief overviews of two sport organizations For each organization, be
sure to include the mission statement, the current state of the sport organization, the goal of the global sport business, and the potential target foreign markets
that each organization is looking to enter.
. Overview
A. Communicate the mission statement for each sport organization and describe how entering the international market aligns with that statement.
B. Describe the current state of each sport organization. Consider any recent events involving your organization that have led to increased
popularity, events that have led to public criticism, or financial change the organization is experiencing, whether positive or negative.
C. Describe what the overall goal of this global sport business plan will be and which target nation’s market each sport organization is looking to
enter.
Guidelines for Submission: Your overview of two sport organizations must be 2 to 4 pages in length (1 to 2 pages per organization), double-spaced, using 12-
point Times New Roman font and adhering to APA guidelines for citing sources
I have attached an example pick anything I really dont mind Just remember the NFL is played in Europe and Mexico and the NBA is played in China
Milestone One
Milestone One
Steven K. Goozie
SPT 56
5
Southern New Hampshire University
1. Major League Baseball expansion into India
A. Mission Statement
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Major League Baseball’s (MLB) is the following: “We achieve our beliefs by
demonstrating through our leadership our commitment to preserving core human values,
promoting passion for the game of baseball, globally showcasing its values, heritage, and heroes,
and by serving the unique needs of players.” (missionstatement.com 2021)
A possible expansion into India represents an opportunity for MLB to spread the love and
joy for the game of baseball on a continuing global scale, as well as introducing a sport to a
growing population that offers some similarity to a game that is loved and enjoyed by the
population of India, cricket.
B. Current State
MLB has already reached into India by introducing over 300,000 children ages 8-14
through 320 workshops across the country through its First Pitch program. (Chaudhary 2020)
MLB is trying to reach schools specifically as a focus area. The best way to grow something is
to touch the youth of whatever area or market you are trying to enter. India had been exposed to
baseball through the reality show Million Dollar Arm, which produced two winners that were
signed to contracts back in 2008 and is on the docket to be produced again in the near future.
There is already a basic skill set that aligns with the game of cricket, as both are bat and
ball games. There is no intention to try to use baseball as a replacement or an alternative to
cricket, but the novelty of baseball may allow it to get some sort of foothold as another viable
sporting option to the Indian population. Many Indian youth have the coordination to hit a
baseball, or the arm strength to throw a baseball. I can see, with the right marketing, Indian
youth having an interest in baseball. Once the basics of the game are learned, then the intricacies
are then learned from there. For example, a double play drill was being run by some kids 13-14
years old. The drill was inefficient and the second baseman was not able to get the proper
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footwork down right away, but the throw was strong and accurate. The skill set is definitely
there to transition from cricket to baseball. (Walton 2019)
MLB does have an office in New Delhi, but the big difference between that office and
other international offices is that MLB’s other offices are in countries that are baseball loving and
savvy such as Japan, the Dominican Republic, and Mexico. This expansion into a country where
baseball is in its infancy represents a challenge to grow the game from scratch, but it is an
opportunity to bring the game to one of the largest populations in the world.
C. Goal
The goal here is to create the three aspects of spreading a sport into India: participation,
content, and live events. The aforementioned First Pitch program will lay the foundation by
launching baseball academies around the country. The next aspect is to make MLB content
available to Indian baseball fans through MLB.TV and other outlets, including broadcasts in
Hindi. The third aspect would be to possibly have an MLB exhibition or even regular season
games in India. This third aspect would be far down the road, but it is certainly possible. The
overall goal is to make baseball, and Major League Baseball, something very popular and
profitable in India. You never know when you may see the first Major League player from India.
2. American Cornhole Organization expansion into Japan
A. Mission Statement
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The mission statement for the ACO is to increase awareness and competition of the sport
of cornhole by governing the rules and regulations of the sport, hosting tournaments, and
fostering a community of players, both social and professional. (ACO 2021) A possible
expansion into Japan would fall directly in line with the mission statement.
B. Current State
As of this writing, there is no organized cornhole played in Japan, so Japan is ripe for
expansion. The ACO would be able to introduce the game to Japan and its population, first on a
somewhat social level, then as people learn the game, leagues and tournaments could begin. I
could see an expansion of the sport of cornhole much like the sport of curling in Japan. I could
see some very skilled cornhole players from Japan, much like the curling teams. The two sports
do offer some level of similarity and skill. Also, one great thing about cornholes is that one does
not have to be really strong or really tall in order to excel. It just takes a lot of hand-eye
coordination in order to be successful. There is also an element of strategy in order to be
proficient at the sport. All of these things could lead to a boom in cornhole worldwide.
C. Goal
My goal here is to introduce the world to a truly American sport. I think there is a terrific
chance to take a sport that was developed in the midwestern US and grow it worldwide. Japan
would be a good place to start because, as previously mentioned, cornhole does not require size
and strength to be proficient. It requires skill, discipline, and strategy. I think it could be
introduced as a recreational sport to the masses, but there will be people who take to it and
become extremely proficient. I can envision cornhole to become a bit like darts, which is played
worldwide also. Cornholes can spread simply because the equipment needed is not expensive
relative to other sports and it does not require huge tracts of land to be able to set up a playing
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surface. Japan has taken to many sports developed here in the US such as baseball, bowling, and
golf. All of these require large capital investments by its participants. The entry costs to play
cornhole are very minimal compared to these other sports. Due to the low entry costs, I can see
this growing quickly once the Japanese people are exposed to the sport.
References
American Cornhole League. (n.d.). https://www.iplaycornhole.com/.
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Become a Professional Cornhole Player. Cornhole Worldwide. (2020, June 9).
https://www.cornholeworldwide.com/play-cornhole/become-a-professional-cornhole-
player/.
Bose, S. (2020, August 27). Major League Baseball May Take Cricket’s Help To Spread
Footprint In India. https://www.outlookindia.com/.
https://www.outlookindia.com/website/story/sports-news-major-league-baseball-may-take-
crickets-help-to-spread-footprint-in-india/359420.
Chaudhary, A. (2020, August 20). Major League Baseball VP Jim Small dreams big for baseball
in cricket-crazy India. The Economic Times.
https://economictimes.indiatimes.com/news/sports/major-league-baseball-vp-jim-small-
dreams-big-for-baseball-in-cricket-crazy-india/articleshow/77314356.cms.
Jones, J. (2020, December 23). World Cornhole Championships Coming to the Bradenton Area
in 2021. https://www.msn.com/en-us/sports/golf/world-cornhole-championships-coming-
to-the-bradenton-area-in-2021/ar-BB1c9XMn.
MLB Hopes Similarity With Cricket Could Give It a Head Start in India. OnManorama. (n.d.).
https://www.onmanorama.com/sports/other-sports/2020/07/31/major-league-baseball-mlb-
cricket-india-covid-19.html.
MLB Mission Statement 2021: MLB Mission & Vision Analysis. MLB Mission Statement 2021 |
MLB Mission & Vision Analysis. (2021, February 22). https://mission-statement.com/mlb-
mission/.
Thomson Reuters. (2020, October 20). MLB to bring World Series and Million Dollar Arm back
to Indian TV. Reuters. https://www.reuters.com/article/baseball-mlb-india-
idUSKBN2750AZ.
Walton, C. R. (2019, May 2). MLB Sets Sights On New Markets In India, Europe. College
Baseball, MLB Draft, Prospects – Baseball America.
https://www.baseballamerica.com/stories/mlb-sets-sights-on-new-markets-in-india-europe/.
World Cornhole Organization. WCO. (n.d.). http://iplaywco.com/.
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I. Overview
A. Mission Statement
TYR Sport is an organization dedicated to producing apparel and equipment for swimming
and triathlon athletes. Their mission reads, “From the planning stages to the production floor,
everything we do revolves around synthesizing creativity, experience and sheer will power. For
us, engineering the fastest, most advanced performance products is more than just a goal, it’s a
requirement ” (TYR Sport Inc., n.d.). Furthermore, TYR Sport has partnered with USA
Swimming to bring national and international swimmers to compete in preparation for the
Olympic Games through the event TYR Pro Swim Series. And in respect to the partnership,
USA Swimming’s mission states, “We promote the culture of swimming by creating safe and
healthy opportunities for athletes and coaches of all backgrounds to participate and advance in
the sport through clubs, events and education” (“Overview”, n.d.).
Expanding the TYR Pro Swim Series into an international market aligns with both TYR
Sport and USA Swimming’s mission statements as they are to promote and introduce their best
at an international event. The TYR Pro Swim Series already serves as a global stage, considering
USA Swimming Chief Commercial Officer Shana Ferguson’s statement, “We are fortunate to
have incredible partners and strong local clubs’ support as we showcase the world’s greatest
athletes in communities throughout the U.S. We will continue to use the TYR Pro Swim Series
to provide more exposure to the best in international competition” (USA Swimming, 2020).
B. Current State
Currently, the TYR Pro Swim Series only takes place in the U.S. and is organized by USA
Swimming. Specifically, “The TYR Pro Swim Series is a 3.5-day long course event televised on
NBCSN, the Olympic Channel, as well as live streamed at usaswimming.org. Historically, each
stop attracts between 400-600 of the world’s top swimmers including, USA Swimming National
Team members, Junior National Team members and top-50 world ranked swimmers” (USA
Swimming, 2020). Additionally, the 2019 TYR Pro Swim Series had “more than 1,100 domestic
and international athletes participating in at least one of the five events and prize money totaling
more than $540,000” (USA Swimming, 2020).
But an increased popularity of the TYR Pro Swim Series has led to public criticism of the
lack of diversity in their partners USA Swimming. The USA Swimming Foundation is composed
of hundreds of thousands of year-round, seasonal and non-athlete members across the nation,
from recreational and water safety programs to elite and national levels, the organization is a
recognizable one nationwide. Though USA Swimming has gone off to win over 500 Olympic
medals, yet it was nearly four years ago in August 2016 that Simon Manuel became the first
African-American female to win an individual Olympic gold medal (Donella, 2016). After her
win, Manuel said, “I hope I’m an inspiration to others to get out there and try swimming. You
might be pretty good at it” (Donella, 2016).
C. Goal
The overall goal of this business plan will be to expand the TYR Pro Swim Series to Mexico.
The chosen country is a suitable international market to expand to as it partakes in the event and
it’s geographically closest to the U.S. with a warmer climate. Also, MacIntosh, Bravo and Li
(2020) reveal that in Mexico, “An overall increase in the standard of living, technological
advances in communications, more government involvement, and the expansion of global
corporatism have all boosted the popularity of sport across the region” (p. 50). The expansion
will help promote diversity in the sport of swim and help increase its awareness by encouraging
people to consume it, because studies have shown “that nearly 60 percent of Latino children [in
the U.S.] can’t swim” (Beans, 2016).
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